Crowd Sourcing: Tap into Your Customer's Brainpower

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This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.

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Crowd Sourcing: Tap into Your Customer's Brainpower

  1. 1. PRESENTED BY MEDIA SAUCE AND THE INDIANAPOLIS BUSINESS JOURNAL | APRIL 30, 2009
  2. 2. Chris Katterjohn Publisher of The Indianapolis Business Journal
  3. 3. Don Schindler James Burnes Senior Digital Strategist VP Strategy & Development
  4. 4. hat is W
  5. 5. t of taking a task e ac wdsourcing is th r y an employee o Cro ed b itionally perform o an undefined, trad g it t , and outsourcin n or community i contractor ple rge group of peo generally la ll. m of an open ca the for
  6. 6. What are some simple examples of crowdsourcing?
  7. 7. Control what people see
  8. 8. Everyone has a voice
  9. 9. Companies are finally tapping into this brain trust!
  10. 10. INFORMATION AGE
  11. 11. INTERCONNECTED AGE
  12. 12. You have a few fans!
  13. 13. They like you!
  14. 14. They want you to succed!
  15. 15. They can’t Wait for your next product!
  16. 16. Our customers become our… brainstorming group
  17. 17. Our customers become our… focus group
  18. 18. Our customers become our… testing team
  19. 19. Our customers become our… marketing dept.
  20. 20. Our customers become our… sales force
  21. 21. Our customers become our… corporate recruiter
  22. 22. Our customers become our… brand ambassadors
  23. 23. Our customers become our… graphic designer
  24. 24. Our customers become our… fundraisers
  25. 25. Take out a business card 1. What kind of crowd do you need? R&D, graphic design, marketing, focus group, etc.) 2. What would you ask them to do for you?
  26. 26. Read this!
  27. 27. Read this! Wikinomics
  28. 28. Two Case Studies We Can Learn From
  29. 29. Threadless.com
  30. 30. stats million $3 0 All pro d u cts sell ou t No ads s force No sale
  31. 31. novations half the in om users lly come fr genera
  32. 32. mystarbucksidea.com
  33. 33. Easy t o s ub m i t
  34. 34. system Voting p/down U
  35. 35. In one year
  36. 36. 70,000 ideas
  37. 37. Great ideas oducts and Pr os Prom
  38. 38. Feedba c k th e y need to hear
  39. 39. 94 implemented eview nder r points 6u 5 0,000 over 5 e had Som
  40. 40. Who’s in the rcle of trust? ci
  41. 41. Where to find your crowd • Your customer database?!!!!! • Your email subscriber list • An existing audience (paid services) • Identifying an existing social network or discussion group/forum • Your web site visitors • Trade groups or industry organizations
  42. 42. Rules for Successful Crowdsourcing • Be clear on who gets to participate. (Everyone?) • Clearly define the scope/limit of their role/responsibility. • Promote transparency in disclosing conflicts of interests • Provide some creative restraints to focus output (manufacture ring, resources, budget, etc.)
  43. 43. You like us!
  44. 44. ou value me!
  45. 45. You listened to me!
  46. 46. I’m going to consume what I helped create!
  47. 47. Rules for Successful Crowdsourcing • You have to want to listen. • You must be willing to interact • You have to show the crowd that you’re taking them seriously. • You must thank them. • You must showcase what the crowd has accomplished!
  48. 48. hat is W you ? for
  49. 49. Questions?
  50. 50. So how do we build a strategy?

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