James Burnes, MediaSauce
VP Development & Strategy

2001
2005
2009
2012
The Pipe

5 channels

Millions of
“channels”

Control what
people see

Everyone
has a voice

INFORMATION
AGE

INTERCONNECTED
AGE

Have you seen a revolution…
where no one got hurt?

“The rate of internal change
must be greater than the rate of
external change, or the company
will fall behind”
- Jack Welch

Years it took newer marketing tools to reach an audience of 50 million

Years it took newer marketing tools to reach an audience of 50 million

T
NE
R
TE
IN
Years it took newer marketing tools to reach an audience of 50 million

Years it took newer marketing tools to reach an audience of 50 million

Years it took newer marketing tools to reach an audience of 50 million

Customers have constant access to
information

They can make decisions 24/7

overwhelmed
And our customers are
with brands, messages and purchase options.
They see more than 4,000 ads each day!

We have to be better connected...

...than our competition.

Audiences are
better informed.

Audiences are
better connected.

Audiences have
more options.

Audiences have
no filter!

Real comments from social media

Earn Trust

Be Relevant

Be Timely

Interact (Damn!)

Who do your customers and
prospects want to be friends
with? LLY
A
RE

Are you on…
193% Growth YOY
11.9 Million Unique Visitors / mo.
Nearly 60% of LinkedIn users have high personal incomes and hold
executive-level or consultant positions
The greater the number of connections the greater the likelihood of
higher personal income

Are you on…
116% Growth YOY
39 Million Unique Visitors / mo.
More than half of Facebook users are older than college age
More than 13 million users update their status at least once each day
More than 2.5 million users become fans of Pages each day

Are you on…
343% Growth YOY
5.57 Million Unique Visitors / mo.
Fastest growing social media site in the world
7.5 Thousand new accounts daily

YOU’RE ON
BUT ARE YOU
LEVERAGING
IT?

Making prospects
and customers
your ‘friend’ gets
you insider
information!

Have the inside scoop

…or get t.m.i.

A few examples of companies engaging
in social media
effectively

Tools & Actions
www.google.com/alerts

Tools & Actions
http://search.twitter.com

Tools & Actions

Tools & Actions

The future of the insurance sales
isn’t in having a social media or
interactive presence, it’s in
building a culture where
relationships and relevancy create
affinity and loyalty with customers.

Start Connecting!

Get A Plan!

Connect with me

www.mediasauce.com/namic
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THANK
YOU!