THINK BIG! Lessons From Businesses Who Leveraged the Internet to Succeed! James Burnes VP Strategy, MediaSauce

Goals for today Understand basic principles of defining a strategy for online business development Explore case studies of businesses large and small Identify key takeaways from each case study specific for small businesses Outline tactics for building a more valuable customer database to leverage these lessons Brainstorm some business opps for you!

Understand basic principles of defining a strategy for online business development

Explore case studies of businesses large and small

Identify key takeaways from each case study specific for small businesses

Outline tactics for building a more valuable customer database to leverage these lessons

Brainstorm some business opps for you!

Email Marketing Mobile Apps Viral Video SMS (txt) Marketing Banner Advertising Crowd sourcing Lead Generation Keyword (PPC) Advertising SEO Social media blogging microsites Landing pages

SURVEY SAYS

So how do we build a strategy?

Answers We Must Know To Find Success Strategy Who are our existing customers?

Who are our existing customers?

Answers We Must Know To Find Success Strategy Who are our existing customers? Where are our sales coming from?

Who are our existing customers?

Where are our sales coming from?

Repeat Customers Business Locations Yellow Pages & Directories Advertising Sales Force PR & Media Coverage Internet Word of Mouth

Answers We Must Know To Build A Successful Strategy Who are our existing customers? Where are our sales coming from? What is our cost per lead from these sources?

Who are our existing customers?

Where are our sales coming from?

What is our cost per lead from these sources?

How do you know your cost per lead and cost per sale?

Answers We Must Know To Build A Successful Strategy Who are our existing customers? Where are our sales coming from? What is our cost per lead from these sources? Where do our target customers go online?

Who are our existing customers?

Where are our sales coming from?

What is our cost per lead from these sources?

Where do our target customers go online?

Patients Doctors

Answers We Must Know To Build A Successful Strategy Who are our existing customers? Where are our sales coming from? What is our cost per lead from these sources? Where do our target customers go online? Where do our customers come from to get to our site?

Who are our existing customers?

Where are our sales coming from?

What is our cost per lead from these sources?

Where do our target customers go online?

Where do our customers come from to get to our site?

Answers We Must Know To Build A Successful Strategy Who are our existing customers? Where are our sales coming from? What is our cost per lead from these sources? Where do our target customers go online? Where do our customers come from to get to our site? Check Off How Many You Can Answer Completely Right Now

Who are our existing customers?

Where are our sales coming from?

What is our cost per lead from these sources?

Where do our target customers go online?

Where do our customers come from to get to our site?

Lesson #1 Leveraging Twitter To Push Inventory

Lesson #2 Driving Customer Loyalty and Repeat Visits with Facebook

Lesson #3 Crowd-sourcing loyal customers for ideas and improvements

Lesson #4 Using community/customer skills to create new products and manage inventory

Lesson #5 Blogging to recruit talent & leverage customer loyalty

Lesson #6 Using Niche MicroSites to Drive Traffic And Search Engine Marketing

Lesson #7 Using Viral Video To Create Demand In A New Vertical

Lesson #8 Keeping Customers Informed Of Diverse Products Via Facebook

Lesson #9 Building Brand Awareness To A Competitive Industry Through Social Media

Lesson #10 Maximizing Value of Customer Database Via Targeted Email Marketing Strategies

Building A Great CRM

Customer Database In-person customers Prospects & Leads

How to maximize value of CRM Keep separate fields for all data (first, last, etc.) Maintain data integrity (format of information input into system) Give all employees access to update/modify records Add fields for actionable data (industry specific, relationship triggers, etc.) Analyze data quarterly to identify trends

Keep separate fields for all data (first, last, etc.)

Maintain data integrity (format of information input into system)

Give all employees access to update/modify records

Add fields for actionable data (industry specific, relationship triggers, etc.)

Analyze data quarterly to identify trends

Let’s Strategize Together

Email Marketing Mobile Apps Viral Video SMS (txt) Marketing Banner Advertising Crowd sourcing Lead Generation Keyword (PPC) Advertising SEO Social media blogging microsites Landing pages

Answers We Must Know To Build A Successful Strategy Who are our existing customers? Where are our sales coming from? What is our cost per lead from these sources? Where do our target customers go online? Where do our customers come from to get to our site?

Who are our existing customers?

Where are our sales coming from?

What is our cost per lead from these sources?

Where do our target customers go online?

Where do our customers come from to get to our site?

connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes

QUESTIONS?

THANK YOU!