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Sales in the Digital Age

Sales in the Digital Age

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  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612 How many of you are going to retire in the next year? If you are, you can ignore everything I share today and continue your business as you have forever. If you’re not, ignore me at your peril. I’m going to talk about the way business will be done in the future, and even how business is being done today . Let’s discuss how to expand your reach , increase your speed of growth and be found by your customers. Before I get started, can you all grab your business cards and pass them to the front?
  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612 Selling is different these days. The model has changed. The days of sales person as information agent are over. This isn’t to say that door-to-door, man-on-the-street selling is going away – it never really will. People like to connect with eachother. However, what we’re going to talk about can enhance your selling capability and help you reach a larger audience.
  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612 Radio, TV, Outdoor, Print and WOM advertising used to dominate the market.
  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612 Today, customers can discover your business, product and services through millions of channels through the Internet. Anyone can have a channel. Have any of you ever visited www.mirandamccage.com? Of course not! But even if you don’t, my mom might – and even if my audience is small, I have a channel through which I can directly communicate to millions of others online.
  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612 You used to have the power to control what your customers see and hear about you. Corporations and media used to control what people saw. 90% of internet content was provided by corporations and media companies.
  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612 Today, everyone has a voice. Through digital communication channels, everyone can provide information – positive and negative – about your business. 50% of all content online is now controlled by individuals. Anyone can set up a website. And they do.
  • Strangers comments on the web Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612
  • Small, quick wins that you can walk away with today. If you listen to everything I share today, and don’t accomplish all of these digital communication tactics until January 2011, give yourself a pat on the back. You’re doing great. There’s no reason to bite off more than you can chew. Start small, and build from there. Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612
  • How about outside of your website? How important are search engines?
  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612
  • Social Media for the Banking Industry www.mediasauce.com | Presented by James Burnes | 317.512.3612

Ashley Furniture Marketing Show Ashley Furniture Marketing Show Presentation Transcript

  • Ashley Furniture Marketing Show Sales in the Digital Age Miranda McCage, MediaSauce
  •  
  • A limited number of channels
  • Millions of channels
  • Control what people see
  • Everyone has a voice
  •  
  •  
  • Whether you request feedback or not...it’s online
    • 69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service.
    Source: FEED Digital Experience Report, Razorfish, 2009  69% 31%
  • Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009  Recommendations from people known 90%  Consumer opinions posted online 70%  Brand websites 70%  Editorial content (e.g. newspaper article) 69%  Brand sponsorships 64%  TV 62%  Newspaper 61%  Magazines 59%  Billboards / outdoor advertising 55%  Radio 55%  Emails signed up for 54%  Search engine results ads 41% 
  • The Good News
    • Consumers are more receptive and actively engaged with brands than ever before.
    • 65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand.
    65% 35% 97% 3% Source: FEED Digital Experience Report, Razorfish, 2009  Of that group... 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.
  • 5 Digital Engagement Ideas
    • Drive repeat visits with Facebook
  •  
  • 5 Digital Engagement Ideas
    • Drive repeat visits with Facebook
    • Leverage Twitter to push inventory
  •  
  • 5 Digital Engagement Ideas
    • Drive repeat visits with Facebook
    • Leverage Twitter to push inventory
    • Crowd-source ideas
  •  
  • 5 Digital Engagement Ideas
    • Drive repeat visits with Facebook
    • Leverage Twitter to push inventory
    • Crowd-source ideas
    • Blog to gain customer loyalty
  •  
  • 5 Digital Engagement Ideas
    • Drive repeat visits with Facebook
    • Leverage Twitter to push inventory
    • Crowd-source ideas
    • Blog to gain customer loyalty
    • Grow your customer database and increase repeat visits with targeted emails
  •  
  • Engagement = Brand Affinity
  • WHAT DO YOU NEED TO DO NOW?
  • Recognize the Importance of Search There are 31 BILLION searches on Google every month.
  • Understanding Search Basics PAID RESULT PAID RESULT
  • Understanding Search Basics ORGANIC
  • www. yournamehere .com (www.godaddy.com to buy) Buy Your Primary Domain Name
  • Monitor What People Are Saying www.google.com/alerts
  • Monitor What People Are Saying http://search.twitter.com
  • Control Your Brand Presence http://knowem.com
  • Get Connected
  • connect with me diasauce Miranda McCage Cell: 812.219.7428 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/mirandamccage www.twitter.com/mirandamccage or @mirandamccage www.linkedin.com/in/mirandamccage