Whether you request feedback or not...it’s online
69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service.
Source: FEED Digital Experience Report, Razorfish, 2009 69% 31%
Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009 Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41%
65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand.
65% 35% 97% 3% Source: FEED Digital Experience Report, Razorfish, 2009 Of that group... 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.
connect with me diasauce Miranda McCage Cell: 812.219.7428 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/mirandamccage www.twitter.com/mirandamccage or @mirandamccage www.linkedin.com/in/mirandamccage