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The use of online video in the enterprise is not a new subject, but it seems to have an endless ability to create friction amongst key stakeholders in the organization. Though every company has a different dialogue under way about video, the typical discussion involves line of business (LOB) managers, media professionals, and IT managers. Each group has its own distinct and serious point of view on the topic, and true agreement is rare. The media department generally favors expanded capacity for video, as demand for the medium in the corporate space is growing dramatically. At the same time, the IT department has a legitimate concern that more video use will create problems in the network infrastructure. And, LOB people may be reluctant to foot the bill for the video capability, especially if quality and reach are uncertain. This three-way tug of war begins to look different, however, in light of recent developments in multicast technology. This paper will explore how the advent of multicast fusion on the Adobe® Flash® Platform brings a new perspective to this familiar dynamic, offering a solution that satisfies the business and technical needs of each stakeholder group.