SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

ZMOT ZERO MOMENT OF TRUTH Infographic-Shoppers’ Path to Purchase

by on Aug 13, 2013

  • 306 views

With the advent of internet and world wide web, consumers have become powerful than ever before. They have access to the pool of information online and thus, this has changed the way they shop. They ...

With the advent of internet and world wide web, consumers have become powerful than ever before. They have access to the pool of information online and thus, this has changed the way they shop. They research about products online before making purchase decision. This ‘online research moment’ of consumers is called the ZERO MOMENT OF TRUTH or ZMOT. Take a look at this infographic for better understanding of the ZMOT concept

Source Url: http://www.media-mosaic.com/blog/infographics/zero-moment-of-truth/

Statistics

Views

Total Views
306
Views on SlideShare
306
Embed Views
0

Actions

Likes
0
Downloads
9
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

ZMOT ZERO MOMENT OF TRUTH Infographic-Shoppers’ Path to Purchase ZMOT ZERO MOMENT OF TRUTH Infographic-Shoppers’ Path to Purchase Infographic Transcript