Confusion is when everyone can sense something is happening though no one canmake sense of what
On web, one willfind endless commentariessurrounding and augmenting this confusion. So where
doesthe clutter end andmessage emerge.
With this “ZMOT Thought‐Paper” I amjuxtaposing the currently visible piecesto give you a broad sense
ofthe emergingmarketing landscape with special emphasis on searchmarketing. Whoever needsto be
“Firstto Future”will have to startlooking beyond the horizon to anticipate “down the road scenery”.
So in this attemptto presage the future, perforce, I will be painting the scenery with broad brush
strokes.We willfill in the fine details, with time, asthey becomemore visible