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Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
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Facebook Strategies: Media-Mosaic

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Media Mosaic defines "Facebook strategies"

Media Mosaic defines "Facebook strategies"

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  • 1. Prepared By:Future of Facebook in Isha Mahan Search Media Mosaic
  • 2. fOn acebook ast acts More 7+ million Apps and websites Are integrated on Facebookaverage than 900250 millionmillion objects Age of people averagephotos are interactupdated with user is 38every day and rising More than 2Over 800 million Over 800 million billion postsActive users Active users are liked and commented onAround the world Around the world daily FACEBOOK FACTS
  • 3. AVERAGE USER ACTIVITY
  • 4. THE BIG PICTURE
  • 5. 87% people like brands on Facebook while 13% don’t POWER OF LIKE
  • 6. 34% 21% 14% 11% 20% Biggest Motivators in Liking a Brand Top ways Consumer interact with Brands POWER OF LIKE
  • 7. Those who like Brand Says POWER OF LIKE
  • 8. How to get non likes like the brand?47%36%30%27% Why don’t you like brands on Facebook? POWER OF LIKE
  • 9. FACEBOOK ECOSYSTEM
  • 10. TOP FACEBOOK INDUSTRIES BY ENGAGEMENT RATE
  • 11. 1. WATCH AND LEARNDo some searching to find complementary businesses as well as competitors that you can learn from. Look at the Facebook pages of the big brands you admire.2. FACEBOOK BEST PRACTICES• Post every day. There are studies that show posting between 3-5 timesa day can be good amount for Pages• Focus on engagement. Ask questions, post helpful tips, links to articlesthat your audience will Like and Share.• Have a call to action. Tell people to click the Like or comment on thepost. Have them watch your video or go to your website.• Don’t oversell or undersell.• Make it fun. FACEBOOK STRATEGIES
  • 12. 3. CREATE A CONTENT CALENDAR• Monday morning: 3rd party link to an interesting relevant article• Monday afternoon: Photo (could be a product or behind the scenesevent)• Tuesday morning: Your own blog post (assuming you post weekly)• Tuesday afternoon: Question of the day (could be around a newsevent, a social question, or crowd sourcing to find out what youraudience is struggling with around your niche)• Wednesday morning: Fan of the Week (highlight a Fan or Fan Pagethat has contributed to the conversation) You can use a Facebook Appsuch as Fan of the Week for Pages FACEBOOK STRATEGIES
  • 13. 4. AND THE WINNER IS… YOUR BUSINESSThere is a difference between a sweepstakes and a contest and thatdifference is significant in Facebook terms.In a sweepstakes, people drop their entry in a box, real or virtual,and wait to see whose lucky ticket is drawn. But a contest, a contestrequires entrants to get creative.It requires they get engaged and that engagement drives relevancewhich is something Facebook and Facebook relationships thrive on. FACEBOOK STRATEGIES
  • 14. Oreo created the Oreo Jingle Contest. The contest asked people to weigh in as to whether or not their new product, Oreo Cakesters, should be dunked in milk thesame as their iconic cookies and challenged the Facebook community to vote on two versions of an Oreo jingle while offering them the option to post their own video renditions of the song. The contest hit all the right Facebook buttons. It required people to get involved by casting a vote, it offered them the opportunity to participate by submitting their own videos, it made Oreo Facebook fans feel as though their opinions mattered and it kept the Facebook community focused on Oreos. CASE STUDY
  • 15.  You may think that you’re doing everything just right to build an engagedFacebook audience, but just to be sure you should check with Facebook’sanalytic package called Insights. To see the Insights for your page click the ‘Edit Page’ button on the upperright of the page (assuming that you are logged in as one of the page admins,of course). Then select ‘Insights’ from the left hand navigation. This should take you tothe Overview page with two sections. Right underneath that is the overview for Interactions, which are counts ofpeople who have Liked or Commented on your posts. ROI OF FACEBOOK PAGE
  • 16. You’ll see graphs showing Users, which represent the counts of people who have viewed or interacted with your page (even if they haven’t Liked it). ROI OF FACEBOOK PAGE (INSIGHT)
  • 17. Clicking on ‘See Details’ for Interactions will take you to a page showing how many times each of your pageposts has been viewed. It will also show you the feedback for each day – how many people Liked, Commented or Unsubscribed Right underneath that is one of the gems of Insights, a listing of every one of your posts with counts for Impressions and Feedback. ROI OF FACEBOOK PAGE
  • 18. The User details include the ‘Like Sources’ so that you can get a feel for where your audience is coming from. ROI OF FACEBOOK PAGE
  • 19. Not only should you watch your Insights within Facebook but alsomonitor what is being said about you on the web in general.Some of the tools are:• Kurrently• Social Mention• Topsy• How Sociable• Tinker ROI OF FACEBOOK PAGE
  • 20. PTA: Ppl talking about10 MOST ENGAGING BRANDS ON FB
  • 21. THANK YOU! Contact: Media Mosaic www.media-mosaic.cominfo@mosaic-service.com Source: http://www.socialbakers.com/facebook-pages/brands/

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