1
Reusing Media on
the Web
Lyndon Nixon
MODUL University Vienna
lyndon.nixon@modul.ac.at
RE-USING MEDIA ON THE WEB
WWW2014...
08.04.14 Slide 2 of 24
• Trends
• Applications
• Technologies
• The MediaMixer project
• Overview of this tutorial
2
08.04.14 Slide 3 of 24
Trends
08.04.14 Slide 4 of 24
Media re-mixing in the new
Web
4
Harlem Shake
– Originally a free track
– Went viral on YouTube
– >...
08.04.14 Slide 5 of 24
Eased re-use and re-selling of
online media
– Getty Images: now
providing larger
amounts of cheaper...
08.04.14 Slide 6 of 24
MixBit
6
• MixBit encourages remixing &
redistribution of user video
08.04.14 Slide 7 of 24
– These platforms for media re-use are online
silos of media objects and their metadata,
serving up...
08.04.14 Slide 8 of 24
Applications
08.04.14 Slide 9 of 24
LinkedTV for News
Interactive News Show
 Professional news
content produced by
RBB
 Seed content:...
08.04.14 Slide 10 of 24
LinkedTV for Cultural
Heritage
Hyperlinked Documentary
 Seed content:
"Tussen Kunst &
Kitsch" fro...
08.04.14 Slide 11 of 24
VideoLecturesMashup
Extend e-learning video
platform VideoLectures to
mash up video fragments
for ...
08.04.14 Slide 12 of 24
Demo @
mediamixer.videolectures.
net
08.04.14 Slide 13 of 24
VideoLecturesMashup
08.04.14 Slide 14 of 24
Based on new media
technology
14
08.04.14 Slide 15 of 24
Media fragments
08.04.14 Slide 16 of 24
Rich media description
08.04.14 Slide 17 of 24
Fragmentation by media
analysis
08.04.14 Slide 18 of 24
Description by media
annotation
08.04.14 Slide 19 of 24
New ways to search,
acquire and re-use media
08.04.14 Slide 20 of 24
Introducing MediaMixer
20
08.04.14 Slide 21 of 24
MediaMixer is a group of
research and industry experts
21
08.04.14 Slide 22 of 24
MediaMixer is the adoption of years of
media R&D innovation
22
08.04.14 Slide 23 of 24
MediaMixer is informing about semantic
multimedia technology
23
http://community.mediamixer.eu
08.04.14 Slide 24 of 24
MediaMixer tutorial: Re-using Media on
the Web, at WWW2014
24
http://mediamixer.eu/tutorial
Sessio...
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Re-using Media on the Web Tutorial: Introduction and Examples

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This tutorial will address the state of the art in the area of online media analysis, annotation and linking, reflecting that a number of Web-based specifications and technologies are now emerging that in combination can provide the technical solution for media owners to be enabled to manage and re-use their online media at a fragment level.
The combination of these specifications and technologies can form a full online media workflow able to support media fragmentation and re-use, which opens means to derive new value from media to media owners and new models for media acquisition and use for media consumers. Hence the awareness of and ability to use these specifications and technologies will be of great importance to future curators and publishers of online media.

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  • http://www.thembj.org/2013/05/harnessing-the-harlem-shake/
    Billboard, ‚Harlem Shake‘ – The Making and Monetarizing of Bauuer‘s Viral Hit
    https://www.youtube.com/watch?v=Bfuh3JOSfSg
  • https://www.youtube.com/watch?v=HGDlH9IxKZw
  • http://www.hypebot.com/hypebot/2013/08/music-marketing-with-mixbit-exploit-the-oddities-expect-changes.html
  • https://www.youtube.com/watch?v=HGDlH9IxKZw
  • We could make a short round of introductions here.
  • Re-using Media on the Web Tutorial: Introduction and Examples

    1. 1. 1 Reusing Media on the Web Lyndon Nixon MODUL University Vienna lyndon.nixon@modul.ac.at RE-USING MEDIA ON THE WEB WWW2014 Tutorial, Seoul, S Korea, April 8 2014
    2. 2. 08.04.14 Slide 2 of 24 • Trends • Applications • Technologies • The MediaMixer project • Overview of this tutorial 2
    3. 3. 08.04.14 Slide 3 of 24 Trends
    4. 4. 08.04.14 Slide 4 of 24 Media re-mixing in the new Web 4 Harlem Shake – Originally a free track – Went viral on YouTube – >100000 spin off videos with >400mil views (3/13) – Music owners can „claim“ use of their IP on YouTube videos – Revenue sharing up to 55% on every ad click in a video
    5. 5. 08.04.14 Slide 5 of 24 Eased re-use and re-selling of online media – Getty Images: now providing larger amounts of cheaper images, Embed allows free re-use in non-commercial contexts – Dissolve: Marketplace for royalty free HD video clips from $5 per clip.
    6. 6. 08.04.14 Slide 6 of 24 MixBit 6 • MixBit encourages remixing & redistribution of user video
    7. 7. 08.04.14 Slide 7 of 24 – These platforms for media re-use are online silos of media objects and their metadata, serving up full media when a re-mix may only need one part. Not possible to index and search across collections. Putting these trends in the Web
    8. 8. 08.04.14 Slide 8 of 24 Applications
    9. 9. 08.04.14 Slide 9 of 24 LinkedTV for News Interactive News Show  Professional news content produced by RBB  Seed content: local news show "rbb Aktuell" … watching the news and getting background information on the stories at your fingertips ... http://www.linkedtv.eu/demos/linkednews
    10. 10. 08.04.14 Slide 10 of 24 LinkedTV for Cultural Heritage Hyperlinked Documentary  Seed content: "Tussen Kunst & Kitsch" from AVRO (Antiques Roadshow format) … it's seeing a painting in a TV programme and identifying the artist and the museum where it hangs ... http://www.linkedtv.eu/demos/hyperlinkeddocu
    11. 11. 08.04.14 Slide 11 of 24 VideoLecturesMashup Extend e-learning video platform VideoLectures to mash up video fragments for learners to quickly browse across distinct collections on the same topic.
    12. 12. 08.04.14 Slide 12 of 24 Demo @ mediamixer.videolectures. net
    13. 13. 08.04.14 Slide 13 of 24 VideoLecturesMashup
    14. 14. 08.04.14 Slide 14 of 24 Based on new media technology 14
    15. 15. 08.04.14 Slide 15 of 24 Media fragments
    16. 16. 08.04.14 Slide 16 of 24 Rich media description
    17. 17. 08.04.14 Slide 17 of 24 Fragmentation by media analysis
    18. 18. 08.04.14 Slide 18 of 24 Description by media annotation
    19. 19. 08.04.14 Slide 19 of 24 New ways to search, acquire and re-use media
    20. 20. 08.04.14 Slide 20 of 24 Introducing MediaMixer 20
    21. 21. 08.04.14 Slide 21 of 24 MediaMixer is a group of research and industry experts 21
    22. 22. 08.04.14 Slide 22 of 24 MediaMixer is the adoption of years of media R&D innovation 22
    23. 23. 08.04.14 Slide 23 of 24 MediaMixer is informing about semantic multimedia technology 23 http://community.mediamixer.eu
    24. 24. 08.04.14 Slide 24 of 24 MediaMixer tutorial: Re-using Media on the Web, at WWW2014 24 http://mediamixer.eu/tutorial Session 1: Media fragment analysis and creation Speaker: Vasileios Mezaris (CERTH) Summary: Explain approaches to visual, audio and textual media analysis to automatically generate meaningful media fragments out of a media resource. Session 2: Media fragment specification and semantics Speaker: Raphaël Troncy (EURECOM) Summary: Introduce the W3C Media Fragment URI specification. Highlight how media fragments can be incorporated into known media description schema. Session 3: Media fragment re-mixing and playout Speaker: Lyndon Nixon (MODUL) Summary: Semantic search and retrieval allows us to organize sets of fragments by topical or conceptual relevance. These fragment sets can then be played out in a non-linear fashion to create a new media re-mix.
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