Your SlideShare is downloading. ×
0
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
WinterFEST 2013-2014 Sponsorship
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

WinterFEST 2013-2014 Sponsorship

509

Published on

WinterFEST 2013-2014 at Adventure Landing …

WinterFEST 2013-2014 at Adventure Landing
Sponsorship Packages

Published in: Business, Sports
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
509
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WinterFEST, Jacksonville and St. Augustine’s Only Snow Village & Winter Festival
  • 2. November 22, 2013 – January 12, 2014 Since our first WinterFest in 2011 one didn’t need to leave Jacksonville to enjoy a true winter experience…Adventure Landing TRANSFORMED our massive Shipwreck Island Water Park into a frosty Alpine snow village complete with ice skating, ice slides and snow. We zipped up the parkas and transported guests to a charming Alpine event that gave the whole community of Northeast Florida and visitors alike, a taste of winter…with real ice…at the Beach!
  • 3. Unique Selling Points for Shipwreck Island Adventure Landing’s Shipwreck Island Waterpark is the premier waterpark on the First Coast. The park is equipped with several waterslides, a wave pool and even a lazy river. From the 22nd of November, 2013 to the 12th of January, 2014, the park will transform into an Alpine snow village, complete with nightly snow falls, a 130-foot long ice slide dubbed the “Alpine Racer,” an ice skating rink, carnival games and seasonal craft areas such as sugar cookie decorating. Sponsorships are available to have unique advertising opportunities throughout the village such as storefront window displays in Blizzard Bluff Village. Insert pic
  • 4. Unique Selling Points
  • 5. November 22, 2013 – January 12, 2014 Attractions WinterFEST – 2013 includes the following attractions • • • • • • • • • • • • • • • Ice Skating Rink (real ice), Music Alpine Racer Ice Slide (real ice) – 130 foot-long ice slide Tons of Christmas Lights Alpine Snow Village with Nightly Snowfalls Visits and Pictures with Santa Crystal Creek Lodge for Winter Eats and Drinks S’more Roasting Santa’s Mailbox Letter Christmas Cookie Decorating Ornament Making and Decorating Carnival Reindeer Games Mistletoe Marketplace – Including Winter Wear & Teddy Bear Factory Bounce House Special Event Nights Weekend Caroling
  • 6. November 22, 2013 – January 12, 2014 Attendance Figures for 2012/ (Anticipated) 2013-2014 WinterFEST Visitor Information Total Days Open to Public Total attendance at WinterFEST Total Cookies and Ornaments Decorated 2012 58 days over 33,000 2013 52 days over 42,000 ice skaters & slider over 10,500 people 14,500 people
  • 7. November 22, 2013 – January 12, 2014 Media Exposure/ PR Opening Weekend (Friday/Saturday 2011) Television News Hits (every news station in Jacksonville) Total Story Count: 27 Total Audience Estimate: 661,208 Total Ad Value: $9,775 Total Calculation Ad Value: $13,677 Total Calc Publicity Value: $41,030 Total Value for TV $64,482
  • 8. November 17, 2013 – January 12, 2014 Media Exposure/ PR Opening Weekend (Friday/Saturday) Television News Hits (every news station in Jacksonville)
  • 9. November 22, 2013 – January 12, 2014 Media Exposure/ PR Total (Through days) Television News Hits (every news station in First Coast Area including Jacksonville, The Beaches and St. Augustine) Total Story Count: Over 1,300 stories throughout the 50+ days of the event. This includes online write ups, blogs, etc. Total Audience Estimate: Approximately 800,000 Total Website visitors: 289, 412 visits Total Story Tone: 100% positive PR, no negative or even neutral stories occurred throughout the event
  • 10. November 22, 2013 – January 12, 2014 Media Exposure/ PR - Website www.jaxwinterfest.com/ 289,412 visits - Social Media (in conjunction with sponsors) Facebook (tags from Visit Jax CVB, local business, sponsors) Twitter YouTube - Print Media Rack Cards Mint Magazine – full page November/December Money Pages (cover /Full Page), ( 2nd cover, Nassau Cty & Kingsbay) Smart Spending (cover, St. Augustine) Jax4Kids (cover) Mayport Mirror, Jax Air News, Kingsbay Periscope In park posters, flyers, banners, 10,000 guide maps, Holiday Cards (flyers also distr. Through FOP and Visit Jax) 80,000 rack cards distributed and Visit Jacksonville Rack Cards (CVB) - Electronic Media Channel 4, WJXT & WEJZ Over 3,900 electronic media hits via local news coverage, YouTube videos, ad impressions and radio spots Email Blasts to distribution list of 39,000 Total Media Coverage: Approximately 3,265 media hits
  • 11. November 22, 2013 – January 12, 2014 WinterFEST Sponsors of 2013 • • • • • • • • • • • • • • • • • • • • Adventure Landing Visit Jacksonville Mint Magazine Money Pages Cataloochee Ski Area – Maggie Valley, NC Rockaway Garden Center Duval Paint Brumos Tom Bush BMW Sunrise Surf Shop Gergory Paul’s In the Garden @ Casa Bella Village Tacolu Smart Spending Bruster’s Real Ice Cream Advantage Signs Sydney Cardels 33 Star JOI Beach Marine
  • 12. Integrated Marketing
  • 13. Title Sponsorship See your name on Ice… BENEFITS for Title Sponsor • • • • • • • • • • • • • Presenting Rights of WinterFEST Billboard Advertising throughout the City Company full-color logo prominently displayed on ice on center of rink using a Gobo and Leko Lighting Name inclusion and logo in multi-media and multi-market advertising campaign and collateral Onsite promotional signage Websites (Adventure Landing Site and WinterFEST site) Name and logo inclusion on rack cards distributed to area hotels Radio campaign Direct Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions, 500,000 households) Facebook, Twitter and Instagram Campaign (over 22,000 followers daily) Multiple email blast inclusions to 50,000+ opt-in subscribers 200 Admission Tickets – great for corporate gifts ($2000 Value) Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 300 guests for a company party (does not include food, but catering is available) – must be scheduled in advance ($3500 Value) • Logo on WinterFEST Onsite Guide/Map INVESTMENT $20,000
  • 14. Silver Sponsorship Limited to 2 Companies BENEFITS • • • • • • • • • • Two panels of advertising space around the ice skating rink ($1000 value) Name inclusion in multi-media and multi-market advertising campaign and collateral Onsite promotional signage Website (over 48,000 visitors on Adventure Landing Site) Social Media Campaign (22k plus fans on Facebook, we are also on Instagram and Twitter) Name and logo inclusion on rack cards distributed to area hotels Radio campaign Print Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions) Multiple email blast inclusions to 50,000+ opt-in subscribers Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 100 guests for a company party (does not include food, but catering is available) – must be scheduled in advance ($1500 Value) • Medium ad space in WinterFEST Onsite Guide • First choice for WinterFEST 2014 Silver Sponsorship initiatives INVESTMENT $5,000
  • 15. Ice Slide Sponsorship Limited to 1 Company BENEFITS • • • • • • • • • • • • Large banner displayed on side of Ice Slide featuring sponsor logo ($1,500 value) Name inclusion in multi-media and multi-market advertising campaign and collateral Onsite promotional signage Websites (over 48,000 visitors) Social Media (Facebook – over 22,000 fans/ Twitter/Instagram Name and logo inclusion on rack cards distributed to area hotels Radio campaign Print Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions Multiple email blast inclusions to 50,000+ opt-in subscribers 25 Admission Tickets 50 (3-Slide) Ice Slide Admission tickets Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 100 guests for a company party (does not include food, but catering is available) – must be scheduled in advance ($1500 Value) • Medium ad space in WinterFEST Onsite Guide • First choice for WinterFEST 2014 Ice Slide Sponsorship INVESTMENT $7,500
  • 16. Holo-Specs Light Glasses with Redeemable Coupons Make your sponsorship last after they leave the park! BENEFITS • 10,000 Holo-Specs Glasses ordered for Christmas Light Show • These specs instantly transform Christmas lights or any point of light into magical messages. People of all ages have witnessed this mysterious phenomenon. With 6 festive designs. • Specs come with one or two perforated coupons/ or just company information • Your company name listed on the WinterFEST website (www.jaxwinterfest.com) – this website is linked directly to the Adventure Landing website which typically receives up to 48,000 visitors 20 Ice Skating Admission & Skate Rental Tickets – Perfect for employee gifts or group outings! • 20 Ice Slide Admission Tickets • Business name listed in WinterFEST Visitor’s Onsite Guide • Social Media Campaign (Facebook – over 22,000 fans) INVESTMENT $2,500 Warm Up Their Hearts!
  • 17. “Own a Weekend” Sponsorships Limited to Available Weekends Your company can set up a display booth and sample and/or showcase your products and services to a large captive audience during any Friday afternoon – Sunday evening. Receive sponsor recognition on Front Entrance Marquee Weekend sponsors also receive 20 complimentary Ice Skating Admission Tickets which make great gifts! ($200 Value) Limited to one sponsor per weekend. First come, first serve! INVESTMENT $2,000 AVAILABLE OPPORTUNITIES - Opening Weekend - Thanksgiving Weekend - 3 December Pre-Christmas Weekends - Christmas Weekend - New Year’s Eve Weekend
  • 18. Wristband Sponsorship Make your sponsorship last after they leave the park! 1-Inch Ticket Stub Wristbands are made of durable material. These ticket stub wristbands have a detachable ticket stub. The detachable stubs are often used for redemption coupons. Wristbands will be worn by all ice skating participants. BENEFITS • Logo and message on a minimum of 25,000 wristbands and opportunity to include special offer on ticket stub. • In addition: 1 rink wall sign) • In addition: 20 Ice Skating Admission Tickets INVESTMENT $2,500 Warm Up Their Hearts!
  • 19. Storefront Window Sponsorship Have a 2nd Storefront at the beach courtesy of WinterFEST Where 35,000 people pass by your Storefront nestled in an Alpine Snow Village! Your business can have a 2nd Storefront! 1-Inch Ticket Stub Wristbands are made of durable material. These ticket stub wristbands have a detachable ticket stub. The detachable stubs are often used for redemption coupons. Wristbands will be worn by all ice skating participants. BENEFITS • • • • • • Over 35,000 visitors passing by storefront windows Nightly snowfalls in the village to attract crowds Across from Santa’s Workshop with Kodak moments Post of your window on Facebook and Instagram 22k followers on FB) In addition: 1 rink wall sign In addition: 10 Ice Skating Admission Tickets INVESTMENT $1,000.00 Warm Up Their Hearts!
  • 20. Rink Wall Dasherboard Sponsorships (panels around the rink) Your logo will be displayed along the 3-foot tall wall that surrounds WinterFEST BENEFITS • 6 ½ Weeks of exposure to an estimated 35,000 potential visitors • Logo prominently displayed around rink on 4’ x 2.5’ durable, vinyl, adhesive banner • Your company name listed on the WinterFEST website (www.jaxwinterfest.com) – this website is linked directly to the Adventure Landing website which typically receives up to 48,000 visitors 10 Ice Skating Admission Tickets – Great for holiday gifts! ($100 Value) • Business name listed in WinterFEST Onsite Guide • First choice for a space on the Rink Wall in 2013 INVESTMENT $500 Make Them Look!

×