Inspire 1012- Dean Donaldson-Living in a material world

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  • 1. Living in the Material World Dean Donaldson Global Head of Innovation DG MediaMind © 2012 Digital Generation Inc. All rights reserved.Thursday, 18 October 12
  • 2. Living in a material world@Dean Donaldson Global Head of Innovation© 2012 Digital Generation Inc. All rights reserved.
  • 3. Smart Appliances© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 4. Beyond the Browser In 2012 there will be more networked devices then humans on the planet© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved
  • 5. second life© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 6. Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  • 7. Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  • 8. next?© 2012 Digital Generation Inc. All rights reserved.
  • 9. =MC2 E consumer = clicks© 2012 Digital Generation Inc. All rights reserved.
  • 10. [ targeted consumer ] addressable advertising >>© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 11. © 2012 Digital Generation Inc. All rights reserved.
  • 12. © 2012 Digital Generation Inc. All rights reserved.
  • 13. technology is but a twinkle in the eye© 2012 Digital Generation Inc. All rights reserved.
  • 14. disconnected© 2012 Digital Generation Inc. All rights reserved.
  • 15. © 2012 Digital Generation Inc. All rights reserved.
  • 16. comfortable consumer© 2012 Digital Generation Inc. All rights reserved.
  • 17. coming home© 2012 Digital Generation Inc. All rights reserved.
  • 18. convenience at the centre© 2012 Digital Generation Inc. All rights reserved.
  • 19. design vs desire© 2012 Digital Generation Inc. All rights reserved.
  • 20. License to think© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • 21. © 2012 Digital Generation Inc. All rights reserved.
  • 22. In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • 23. In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • 24. In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • 25. © 2012 Digital Generation Inc. All rights reserved.
  • 26. cold concepts© 2012 Digital Generation Inc. All rights reserved.
  • 27. © 2012 Digital Generation Inc. All rights reserved.
  • 28. TECHNO RETRO© 2012 Digital Generation Inc. All rights reserved.
  • 29. warm & inviting© 2012 Digital Generation Inc. All rights reserved.
  • 30. mass media© 2012 Digital Generation Inc. All rights reserved.
  • 31. © 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • 32. active engagement© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • 33. old newmedia traditional© 2012 Digital Generation Inc. All rights reserved.
  • 34. lean back | forwards off on TV | PC© 2012 Digital Generation Inc. All rights reserved.
  • 35. © 2012 Digital Generation Inc. All rights reserved.
  • 36. back lean ?© 2012 Digital Generation Inc. All rights reserved.
  • 37. lean forwards?© 2012 Digital Generation Inc. All rights reserved.
  • 38. © 2012 Digital Generation Inc. All rights reserved.
  • 39. © 2012 Digital Generation Inc. All rights reserved.
  • 40. © 2012 Digital Generation Inc. All rights reserved.
  • 41. socialinteraction© 2012 Digital Generation Inc. All rights reserved.
  • 42. © 2012 Digital Generation Inc. All rights reserved.
  • 43. © 2012 Digital Generation Inc. All rights reserved.
  • 44. 50”© 2012 Digital Generation Inc. All rights reserved.
  • 45. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 46. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 47. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 48. of under 15’s by 2015 will all use 50% touchscreens© 2008 Eyeblaster. All rights reserved© 2012 Digital Generation Inc. All rights reserved.
  • 49. © 2012 Digital Generation Inc. All rights reserved.
  • 50. © 2012 Digital Generation Inc. All rights reserved.
  • 51. do you ‘mind’?© 2012 Digital Generation Inc. All rights reserved.
  • 52. © 2012 Digital Generation Inc. All rights reserved.
  • 53. © 2012 Digital Generation Inc. All rights reserved.
  • 54. 6x penetration© 2012 Digital Generation Inc. All rights reserved.
  • 55. © 2012 Digital Generation Inc. All rights reserved.
  • 56. © 2012 Digital Generation Inc. All rights reserved.
  • 57. Last year, more data was generated by individuals than in the entire history of mankind through 2010.© 2012 Digital Generation Inc. All rights reserved.
  • 58. 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 59. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980© 2012 Digital Generation Inc. All rights reserved.
  • 60. compare amazon instantly© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 61. visualization of search© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 62. © 2012 Digital Generation Inc. All rights reserved.
  • 63. 80%© 2012 Digital Generation Inc. All rights reserved.
  • 64. 2017“human? How may I help you, ”© 2012 Digital Generation Inc. All rights reserved.
  • 65. connected internet of things >© 2012 Digital Generation Inc. All rights reserved.
  • 66. Sensory surround (((© 2012 Digital Generation Inc. All rights reserved. ( © 2010 MediaMind Technologies Inc | All rights reserved
  • 67. Smart Paper© 2012 Digital Generation Inc. All rights reserved.
  • 68. ePackaging© 2012 Digital Generation Inc. All rights reserved.
  • 69. ePackaging© 2012 Digital Generation Inc. All rights reserved.
  • 70. Smart Clothes© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 71. Smart Scents© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 72. ePOS© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 73. © 2012 Digital Generation Inc. All rights reserved.
  • 74. © 2012 Digital Generation Inc. All rights reserved.
  • 75. The Third WaveUbiComp Ubiquitous Computing© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 76. ∞=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 77. 1=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 78. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 79. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 80. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 81. 1=∞ { ubiquitous computing (ubicomp) }© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 82. Smart TagsRFID© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 83. 2012 1 TRILLION© 2012 Digital Generation Inc. All rights reserved.
  • 84. © 2012 Digital Generation Inc. All rights reserved.
  • 85. © 2012 Digital Generation Inc. All rights reserved.
  • 86. personally identifiable© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 87. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 88. Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  • 89. Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  • 90. Science Fiction or Fact? Personal Identification Device (PID) = targeted ads© 2012 Digital Generation Inc. All rights reserved.
  • 91. © 2012 Digital Generation Inc. All rights reserved.
  • 92. © 2012 Digital Generation Inc. All rights reserved.
  • 93. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 94. [data]© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 95. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 96. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 97. payment system 2016© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 98. Cashless Generation 84%© 2012 Digital Generation Inc. All rights reserved.
  • 99. © 2012 Digital Generation Inc. All rights reserved.
  • 100. $€£© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 101. point of engagement interaction transaction touchpoints© 2012 Digital Generation Inc. All rights reserved.
  • 102. BlueTooth 2-way Audio Comms Visual WiFi NFC ?© 2012 Digital Generation Inc. All rights reserved.
  • 103. Retarget HD Ad 10% off Interact Retarget Purchase 5% off© 2012 Digital Generation Inc. All rights reserved.
  • 104. Modern Family Viewing 42% use SmartPhone or Tablet whilst watching TV DAILY© 2012 Digital Generation Inc. All rights reserved.
  • 105. Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13%Nielsen Q2 2011© 2012 Digital Generation Inc. All rights reserved.
  • 106. Dual Screen Activities 25% Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011© 2012 Digital Generation Inc. All rights reserved.
  • 107. automatic ACR content recognition© 2012 Digital Generation Inc. All rights reserved.
  • 108. © 2012 Digital Generation Inc. All rights reserved.
  • 109. © 2012 Digital Generation Inc. All rights reserved.
  • 110. © 2012 Digital Generation Inc. All rights reserved.
  • 111. © 2012 Digital Generation Inc. All rights reserved.
  • 112. © 2012 Digital Generation Inc. All rights reserved.
  • 113. Client-Side Solution >10 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  • 114. Server-Side Solution <2 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  • 115. © 2012 Digital Generation Inc. All rights reserved.
  • 116. 115,282 17.4% WATCHED FULL 3 MIN VIDEO 2.34% CTR© 2012 Digital Generation Inc. All rights reserved.
  • 117. Text© 2012 Digital Generation Inc. All rights reserved.
  • 118. convergence w ev at er h v er ne he er w ev w h er© 2012 Digital Generation Inc. All rights reserved.
  • 119. focus on data© 2012 Digital Generation Inc. All rights reserved.
  • 120. < start-up >“conversation”© 2012 Digital Generation Inc. All rights reserved.
  • 121. tech in harmony© 2012 Digital Generation Inc. All rights reserved.
  • 122. thank you! dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork© 2012 Digital Generation Inc. All rights reserved.