Living in the Material World                                             Dean Donaldson                                   ...
Living in a material world@Dean Donaldson   Global Head of Innovation© 2012 Digital Generation Inc. All rights reserved.
Smart Appliances© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reser...
Beyond the Browser                                                      In 2012 there will be more                        ...
second life© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
next?© 2012 Digital Generation Inc. All rights reserved.
=MC2         E consumer = clicks© 2012 Digital Generation Inc. All rights reserved.
[ targeted consumer ]                                                addressable advertising >>© 2012 Digital Generation I...
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
technology                     is but a twinkle in the eye© 2012 Digital Generation Inc. All rights reserved.
disconnected© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
comfortable  consumer© 2012 Digital Generation Inc. All rights reserved.
coming home© 2012 Digital Generation Inc. All rights reserved.
convenience                                                       at the                                                  ...
design vs                                             desire© 2012 Digital Generation Inc. All rights reserved.
License to think© 2012 Digital Generation Inc. All rights reserved.   © 2011 MediaMind. A division of DG
© 2012 Digital Generation Inc. All rights reserved.
In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
cold concepts© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
TECHNO  RETRO© 2012 Digital Generation Inc. All rights reserved.
warm & inviting© 2012 Digital Generation Inc. All rights reserved.
mass media© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.   © 2011 MediaMind. A division of DG
active   engagement© 2012 Digital Generation Inc. All rights reserved.   © 2011 MediaMind. A division of DG
old         newmedia  traditional© 2012 Digital Generation Inc. All rights reserved.
lean back | forwards                      off on                          TV | PC© 2012 Digital Generation Inc. All rights...
© 2012 Digital Generation Inc. All rights reserved.
back         lean                                          ?© 2012 Digital Generation Inc. All rights reserved.
lean forwards?© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
socialinteraction© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
50”© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
of under 15’s by 2015 will all use                                                      50%                              t...
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
do you ‘mind’?© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
6x                                                      penetration© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
Last year, more data was   generated by individuals   than in the entire history   of mankind through 2010.© 2012 Digital ...
6Eb                                    GLOBAL MOBILE DATA                                              =6Petabytes        ...
Media migration  ‣ Personal TV                                       2010               VOD across multiple devices       ...
compare                                                      amazon            instantly© 2012 Digital Generation Inc. All...
visualization of search© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All right...
© 2012 Digital Generation Inc. All rights reserved.
80%© 2012 Digital Generation Inc. All rights reserved.
2017“human?     How may I help you,       ”© 2012 Digital Generation Inc. All rights reserved.
connected             internet of things                                                        >© 2012 Digital Generation...
Sensory surround                                (((© 2012 Digital Generation Inc. All rights reserved.                    ...
Smart Paper© 2012 Digital Generation Inc. All rights reserved.
ePackaging© 2012 Digital Generation Inc. All rights reserved.
ePackaging© 2012 Digital Generation Inc. All rights reserved.
Smart Clothes© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
Smart Scents© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
ePOS© 2012 Digital Generation Inc. All rights reserved.    © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
The Third WaveUbiComp    Ubiquitous Computing© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Techno...
∞=1© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
1=1© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
1=∞                                       { ubiquitous computing (ubicomp) }© 2012 Digital Generation Inc. All rights rese...
Smart TagsRFID© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
2012                    1 TRILLION© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
personally identifiable© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc. | All righ...
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
Science Fiction or Fact?                                                       Personal Identification Device (PID)       ...
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
[data]© 2012 Digital Generation Inc. All rights reserved.    © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
payment                                                      system                              2016© 2012 Digital Genera...
Cashless Generation                                                84%© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
$€£© 2012 Digital Generation Inc. All rights reserved.   © 2010 MediaMind Technologies Inc | All rights reserved
point of engagement          interaction transaction            touchpoints© 2012 Digital Generation Inc. All rights reser...
BlueTooth                                             2-way Audio                                             Comms     Vi...
Retarget                 HD Ad                                                                 10% off                    ...
Modern Family Viewing 42% use SmartPhone or Tablet whilst watching TV DAILY© 2012 Digital Generation Inc. All rights reser...
Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV?                                      ...
Dual Screen Activities            25%         Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011© 2012 Digit...
automatic ACR  content recognition© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
Client-Side Solution                                     >10 Secs                                                      Spo...
Server-Side Solution                                      <2 Secs                                                      Spo...
© 2012 Digital Generation Inc. All rights reserved.
115,282                                                      17.4% WATCHED FULL 3 MIN VIDEO                               ...
Text© 2012 Digital Generation Inc. All rights reserved.
convergence                                                      w    ev                                                  ...
focus                     on                                       data© 2012 Digital Generation Inc. All rights reserved.
< start-up >“conversation”© 2012 Digital Generation Inc. All rights reserved.
tech in                                                      harmony© 2012 Digital Generation Inc. All rights reserved.
thank you!                                                      dean.donaldson@mediamind.com                              ...
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Inspire 1012- Dean Donaldson-Living in a material world

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Inspire 1012- Dean Donaldson-Living in a material world

  1. 1. Living in the Material World Dean Donaldson Global Head of Innovation DG MediaMind © 2012 Digital Generation Inc. All rights reserved.Thursday, 18 October 12
  2. 2. Living in a material world@Dean Donaldson Global Head of Innovation© 2012 Digital Generation Inc. All rights reserved.
  3. 3. Smart Appliances© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  4. 4. Beyond the Browser In 2012 there will be more networked devices then humans on the planet© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved
  5. 5. second life© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  6. 6. Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  7. 7. Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  8. 8. next?© 2012 Digital Generation Inc. All rights reserved.
  9. 9. =MC2 E consumer = clicks© 2012 Digital Generation Inc. All rights reserved.
  10. 10. [ targeted consumer ] addressable advertising >>© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  11. 11. © 2012 Digital Generation Inc. All rights reserved.
  12. 12. © 2012 Digital Generation Inc. All rights reserved.
  13. 13. technology is but a twinkle in the eye© 2012 Digital Generation Inc. All rights reserved.
  14. 14. disconnected© 2012 Digital Generation Inc. All rights reserved.
  15. 15. © 2012 Digital Generation Inc. All rights reserved.
  16. 16. comfortable consumer© 2012 Digital Generation Inc. All rights reserved.
  17. 17. coming home© 2012 Digital Generation Inc. All rights reserved.
  18. 18. convenience at the centre© 2012 Digital Generation Inc. All rights reserved.
  19. 19. design vs desire© 2012 Digital Generation Inc. All rights reserved.
  20. 20. License to think© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  21. 21. © 2012 Digital Generation Inc. All rights reserved.
  22. 22. In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  23. 23. In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  24. 24. In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  25. 25. © 2012 Digital Generation Inc. All rights reserved.
  26. 26. cold concepts© 2012 Digital Generation Inc. All rights reserved.
  27. 27. © 2012 Digital Generation Inc. All rights reserved.
  28. 28. TECHNO RETRO© 2012 Digital Generation Inc. All rights reserved.
  29. 29. warm & inviting© 2012 Digital Generation Inc. All rights reserved.
  30. 30. mass media© 2012 Digital Generation Inc. All rights reserved.
  31. 31. © 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  32. 32. active engagement© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  33. 33. old newmedia traditional© 2012 Digital Generation Inc. All rights reserved.
  34. 34. lean back | forwards off on TV | PC© 2012 Digital Generation Inc. All rights reserved.
  35. 35. © 2012 Digital Generation Inc. All rights reserved.
  36. 36. back lean ?© 2012 Digital Generation Inc. All rights reserved.
  37. 37. lean forwards?© 2012 Digital Generation Inc. All rights reserved.
  38. 38. © 2012 Digital Generation Inc. All rights reserved.
  39. 39. © 2012 Digital Generation Inc. All rights reserved.
  40. 40. © 2012 Digital Generation Inc. All rights reserved.
  41. 41. socialinteraction© 2012 Digital Generation Inc. All rights reserved.
  42. 42. © 2012 Digital Generation Inc. All rights reserved.
  43. 43. © 2012 Digital Generation Inc. All rights reserved.
  44. 44. 50”© 2012 Digital Generation Inc. All rights reserved.
  45. 45. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  46. 46. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  47. 47. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  48. 48. of under 15’s by 2015 will all use 50% touchscreens© 2008 Eyeblaster. All rights reserved© 2012 Digital Generation Inc. All rights reserved.
  49. 49. © 2012 Digital Generation Inc. All rights reserved.
  50. 50. © 2012 Digital Generation Inc. All rights reserved.
  51. 51. do you ‘mind’?© 2012 Digital Generation Inc. All rights reserved.
  52. 52. © 2012 Digital Generation Inc. All rights reserved.
  53. 53. © 2012 Digital Generation Inc. All rights reserved.
  54. 54. 6x penetration© 2012 Digital Generation Inc. All rights reserved.
  55. 55. © 2012 Digital Generation Inc. All rights reserved.
  56. 56. © 2012 Digital Generation Inc. All rights reserved.
  57. 57. Last year, more data was generated by individuals than in the entire history of mankind through 2010.© 2012 Digital Generation Inc. All rights reserved.
  58. 58. 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  59. 59. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980© 2012 Digital Generation Inc. All rights reserved.
  60. 60. compare amazon instantly© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  61. 61. visualization of search© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  62. 62. © 2012 Digital Generation Inc. All rights reserved.
  63. 63. 80%© 2012 Digital Generation Inc. All rights reserved.
  64. 64. 2017“human? How may I help you, ”© 2012 Digital Generation Inc. All rights reserved.
  65. 65. connected internet of things >© 2012 Digital Generation Inc. All rights reserved.
  66. 66. Sensory surround (((© 2012 Digital Generation Inc. All rights reserved. ( © 2010 MediaMind Technologies Inc | All rights reserved
  67. 67. Smart Paper© 2012 Digital Generation Inc. All rights reserved.
  68. 68. ePackaging© 2012 Digital Generation Inc. All rights reserved.
  69. 69. ePackaging© 2012 Digital Generation Inc. All rights reserved.
  70. 70. Smart Clothes© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  71. 71. Smart Scents© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  72. 72. ePOS© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  73. 73. © 2012 Digital Generation Inc. All rights reserved.
  74. 74. © 2012 Digital Generation Inc. All rights reserved.
  75. 75. The Third WaveUbiComp Ubiquitous Computing© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  76. 76. ∞=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  77. 77. 1=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  78. 78. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  79. 79. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  80. 80. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  81. 81. 1=∞ { ubiquitous computing (ubicomp) }© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  82. 82. Smart TagsRFID© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  83. 83. 2012 1 TRILLION© 2012 Digital Generation Inc. All rights reserved.
  84. 84. © 2012 Digital Generation Inc. All rights reserved.
  85. 85. © 2012 Digital Generation Inc. All rights reserved.
  86. 86. personally identifiable© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc. | All rights reserved
  87. 87. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  88. 88. Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  89. 89. Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  90. 90. Science Fiction or Fact? Personal Identification Device (PID) = targeted ads© 2012 Digital Generation Inc. All rights reserved.
  91. 91. © 2012 Digital Generation Inc. All rights reserved.
  92. 92. © 2012 Digital Generation Inc. All rights reserved.
  93. 93. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  94. 94. [data]© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  95. 95. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  96. 96. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  97. 97. payment system 2016© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  98. 98. Cashless Generation 84%© 2012 Digital Generation Inc. All rights reserved.
  99. 99. © 2012 Digital Generation Inc. All rights reserved.
  100. 100. $€£© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  101. 101. point of engagement interaction transaction touchpoints© 2012 Digital Generation Inc. All rights reserved.
  102. 102. BlueTooth 2-way Audio Comms Visual WiFi NFC ?© 2012 Digital Generation Inc. All rights reserved.
  103. 103. Retarget HD Ad 10% off Interact Retarget Purchase 5% off© 2012 Digital Generation Inc. All rights reserved.
  104. 104. Modern Family Viewing 42% use SmartPhone or Tablet whilst watching TV DAILY© 2012 Digital Generation Inc. All rights reserved.
  105. 105. Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13%Nielsen Q2 2011© 2012 Digital Generation Inc. All rights reserved.
  106. 106. Dual Screen Activities 25% Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011© 2012 Digital Generation Inc. All rights reserved.
  107. 107. automatic ACR content recognition© 2012 Digital Generation Inc. All rights reserved.
  108. 108. © 2012 Digital Generation Inc. All rights reserved.
  109. 109. © 2012 Digital Generation Inc. All rights reserved.
  110. 110. © 2012 Digital Generation Inc. All rights reserved.
  111. 111. © 2012 Digital Generation Inc. All rights reserved.
  112. 112. © 2012 Digital Generation Inc. All rights reserved.
  113. 113. Client-Side Solution >10 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  114. 114. Server-Side Solution <2 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  115. 115. © 2012 Digital Generation Inc. All rights reserved.
  116. 116. 115,282 17.4% WATCHED FULL 3 MIN VIDEO 2.34% CTR© 2012 Digital Generation Inc. All rights reserved.
  117. 117. Text© 2012 Digital Generation Inc. All rights reserved.
  118. 118. convergence w ev at er h v er ne he er w ev w h er© 2012 Digital Generation Inc. All rights reserved.
  119. 119. focus on data© 2012 Digital Generation Inc. All rights reserved.
  120. 120. < start-up >“conversation”© 2012 Digital Generation Inc. All rights reserved.
  121. 121. tech in harmony© 2012 Digital Generation Inc. All rights reserved.
  122. 122. thank you! dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork© 2012 Digital Generation Inc. All rights reserved.
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