Inspire 1012- Dean Donaldson-Living in a material world
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Inspire 1012- Dean Donaldson-Living in a material world Inspire 1012- Dean Donaldson-Living in a material world Presentation Transcript

  • Living in the Material World Dean Donaldson Global Head of Innovation DG MediaMind © 2012 Digital Generation Inc. All rights reserved.Thursday, 18 October 12
  • Living in a material world@Dean Donaldson Global Head of Innovation© 2012 Digital Generation Inc. All rights reserved.
  • Smart Appliances© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Beyond the Browser In 2012 there will be more networked devices then humans on the planet© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved
  • second life© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  • Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  • next?© 2012 Digital Generation Inc. All rights reserved.
  • =MC2 E consumer = clicks© 2012 Digital Generation Inc. All rights reserved.
  • [ targeted consumer ] addressable advertising >>© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • technology is but a twinkle in the eye© 2012 Digital Generation Inc. All rights reserved.
  • disconnected© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • comfortable consumer© 2012 Digital Generation Inc. All rights reserved.
  • coming home© 2012 Digital Generation Inc. All rights reserved.
  • convenience at the centre© 2012 Digital Generation Inc. All rights reserved.
  • design vs desire© 2012 Digital Generation Inc. All rights reserved.
  • License to think© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • © 2012 Digital Generation Inc. All rights reserved.
  • In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • cold concepts© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • TECHNO RETRO© 2012 Digital Generation Inc. All rights reserved.
  • warm & inviting© 2012 Digital Generation Inc. All rights reserved.
  • mass media© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • active engagement© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • old newmedia traditional© 2012 Digital Generation Inc. All rights reserved.
  • lean back | forwards off on TV | PC© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • back lean ?© 2012 Digital Generation Inc. All rights reserved.
  • lean forwards?© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • socialinteraction© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • 50”© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • of under 15’s by 2015 will all use 50% touchscreens© 2008 Eyeblaster. All rights reserved© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • do you ‘mind’?© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • 6x penetration© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • Last year, more data was generated by individuals than in the entire history of mankind through 2010.© 2012 Digital Generation Inc. All rights reserved.
  • 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980© 2012 Digital Generation Inc. All rights reserved.
  • compare amazon instantly© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • visualization of search© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved.
  • 80%© 2012 Digital Generation Inc. All rights reserved.
  • 2017“human? How may I help you, ”© 2012 Digital Generation Inc. All rights reserved.
  • connected internet of things >© 2012 Digital Generation Inc. All rights reserved.
  • Sensory surround (((© 2012 Digital Generation Inc. All rights reserved. ( © 2010 MediaMind Technologies Inc | All rights reserved
  • Smart Paper© 2012 Digital Generation Inc. All rights reserved.
  • ePackaging© 2012 Digital Generation Inc. All rights reserved.
  • ePackaging© 2012 Digital Generation Inc. All rights reserved.
  • Smart Clothes© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Smart Scents© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • ePOS© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • The Third WaveUbiComp Ubiquitous Computing© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • ∞=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 1=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 1=∞ { ubiquitous computing (ubicomp) }© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Smart TagsRFID© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 2012 1 TRILLION© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • personally identifiable© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc. | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  • Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  • Science Fiction or Fact? Personal Identification Device (PID) = targeted ads© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • [data]© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • payment system 2016© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Cashless Generation 84%© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • $€£© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • point of engagement interaction transaction touchpoints© 2012 Digital Generation Inc. All rights reserved.
  • BlueTooth 2-way Audio Comms Visual WiFi NFC ?© 2012 Digital Generation Inc. All rights reserved.
  • Retarget HD Ad 10% off Interact Retarget Purchase 5% off© 2012 Digital Generation Inc. All rights reserved.
  • Modern Family Viewing 42% use SmartPhone or Tablet whilst watching TV DAILY© 2012 Digital Generation Inc. All rights reserved.
  • Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13%Nielsen Q2 2011© 2012 Digital Generation Inc. All rights reserved.
  • Dual Screen Activities 25% Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011© 2012 Digital Generation Inc. All rights reserved.
  • automatic ACR content recognition© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • Client-Side Solution >10 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  • Server-Side Solution <2 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • 115,282 17.4% WATCHED FULL 3 MIN VIDEO 2.34% CTR© 2012 Digital Generation Inc. All rights reserved.
  • Text© 2012 Digital Generation Inc. All rights reserved.
  • convergence w ev at er h v er ne he er w ev w h er© 2012 Digital Generation Inc. All rights reserved.
  • focus on data© 2012 Digital Generation Inc. All rights reserved.
  • < start-up >“conversation”© 2012 Digital Generation Inc. All rights reserved.
  • tech in harmony© 2012 Digital Generation Inc. All rights reserved.
  • thank you! dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork© 2012 Digital Generation Inc. All rights reserved.