DG Converged Video

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DG Converged Video

  1. 1. © 2013 DG Inc. All rights reserved. 1 Friday, 26 April 13
  2. 2. © 2013 DG Inc. All rights reserved. Converged Video Tej Rekhi Director Innovation Strategy 2 Consumers are there; are you? Friday, 26 April 13
  3. 3. © 2013 DG Inc. All rights reserved. is brewing 3 A storm Friday, 26 April 13
  4. 4. © 2013 DG Inc. All rights reserved. 4 The pressure is mounting Friday, 26 April 13
  5. 5. how will you prepare for the storm? © 2013 DG Inc. All rights reserved. 5 Friday, 26 April 13
  6. 6. © 2013 DG Inc. All rights reserved. 6 CONVERGENCE Friday, 26 April 13
  7. 7. the revolution will not be televised 7© 2013 DG Inc. All rights reserved. Friday, 26 April 13
  8. 8. the revolution will not be televised 7© 2013 DG Inc. All rights reserved. ...it will be social Friday, 26 April 13
  9. 9. © 2013 DG Inc. All rights reserved. 8 $3.8M Friday, 26 April 13
  10. 10. © 2013 DG Inc. All rights reserved. 80%TV Ads & in-game spots 8 Friday, 26 April 13
  11. 11. © 2013 DG Inc. All rights reserved. 100%TV Ads in 8 Friday, 26 April 13
  12. 12. © 2013 DG Inc. All rights reserved. 9 source: Mashable, USATODAY ~48 million social interactions Friday, 26 April 13
  13. 13. © 2013 DG Inc. All rights reserved. 2.7hrssocializing per day x2we spend eating 10 Friday, 26 April 13
  14. 14. © 2013 DG Inc. All rights reserved. Politics 11 $12.6M Friday, 26 April 13
  15. 15. Thomas Hallik Donny Riveras Donny Riveras Thomas Hallik Steve Roskpier © 2013 DG Inc. All rights reserved. 12 Unfriend x Friday, 26 April 13
  16. 16. © 2013 DG Inc. All rights reserved. 13 Friday, 26 April 13
  17. 17. 14© 2013 DG Inc. All rights reserved. Religion Friday, 26 April 13
  18. 18. 200515© 2013 DG Inc. All rights reserved. Vatican Crowd Friday, 26 April 13
  19. 19. 201315© 2013 DG Inc. All rights reserved. Vatican Crowd 700 Friday, 26 April 13
  20. 20. © 2013 DG Inc. All rights reserved. 16 CHANGE IS EMOTIONAL :(Friday, 26 April 13
  21. 21. © 2013 DG Inc. All rights reserved. laugh 17 Friday, 26 April 13
  22. 22. © 2013 DG Inc. All rights reserved. cry 17 Friday, 26 April 13
  23. 23. © 2013 DG Inc. All rights reserved. 18 Screens are Getting Bigger 4KUltra High Definition (UHD) Friday, 26 April 13
  24. 24. © 2013 DG Inc. All rights reserved. 19 16xMore resolution than HDTV Friday, 26 April 13
  25. 25. © 2013 DG Inc. All rights reserved. 20 INTERACTIVE TV SDK Friday, 26 April 13
  26. 26. © 2013 DG Inc. All rights reserved. social interaction 21 Friday, 26 April 13
  27. 27. © 2013 DG Inc. All rights reserved. media 22 mass Friday, 26 April 13
  28. 28. © 2013 DG Inc. All rights reserved. 25 Video is everywhere Friday, 26 April 13
  29. 29. What is TV? 26© 2013 DG Inc. All rights reserved. Friday, 26 April 13
  30. 30. 26© 2013 DG Inc. All rights reserved. Friday, 26 April 13
  31. 31. 26© 2013 DG Inc. All rights reserved. ...continuous play Friday, 26 April 13
  32. 32. TV is a geography. A place. A function. It is not just a box in the corner of the room. 27© 2013 DG Inc. All rights reserved. Friday, 26 April 13
  33. 33. © 2013 DG Inc. All rights reserved. 14 Average 65 year old Years watching video content during lifetime 28 Friday, 26 April 13
  34. 34. © 2013 DG Inc. All rights reserved. The new broadband population in certain countries prefer PCs over TVs for watching their video content. 29 “ ” Friday, 26 April 13
  35. 35. © 2013 DG Inc. All rights reserved. 31 OVER 3/4 OF GLOBAL CONSUMERS WATCH ONLINE VIDEO – WHETHER PCs, CONNECTED TVs OR MOBILE Friday, 26 April 13
  36. 36. © 2013 DG Inc. All rights reserved. 32 stream content on their TV 48% Connected TV noticed ads on streaming 87% Friday, 26 April 13
  37. 37. © 2013 DG Inc. All rights reserved. 0 1 3 4 5 2009 2010 2011 2012 Game Consoles DVD DVR Live TV Consumption Shift of 1st Screen 33 Source: Nielsen Live TV on slow decline DVR significantly increasing Game Console streams overtaking DVD Friday, 26 April 13
  38. 38. © 2013 DG Inc. All rights reserved. Global Shipments 34 900m 172m Source: IDC Friday, 26 April 13
  39. 39. © 2013 DG Inc. All rights reserved. Global Shipments 34 >1bnmobile devices in 2013 alone that are video enabled PC Shipments DOWN 13.9%! Source: IDC Friday, 26 April 13
  40. 40. © 2013 DG Inc. All rights reserved. 50%Tablet users watch video content 35 Friday, 26 April 13
  41. 41. © 2013 DG Inc. All rights reserved. all mobile connections 20% 100Mbs Download a HD movie in under 5 mins!! Faster than most Broadband today... 36 2017 Friday, 26 April 13
  42. 42. © 2013 DG Inc. All rights reserved. Internet Traffic will be video by 2014 91% 37 (It made up about 40% in 2012!!) Friday, 26 April 13
  43. 43. © 2013 DG Inc. All rights reserved. 38 “we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two” Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web. Friday, 26 April 13
  44. 44. © 2013 DG Inc. All rights reserved. watch & cook 39 Friday, 26 April 13
  45. 45. © 2013 DG Inc. All rights reserved. 40 63%tablet video is watched at home Truly Portable TV Friday, 26 April 13
  46. 46. © 2013 DG Inc. All rights reserved. 40 Truly Portable TV Living Room 39% Bedroom 40% Bathroom 9% Kitchen 12% Friday, 26 April 13
  47. 47. © 2013 DG Inc. All rights reserved. 41 9%?!wiping? swiping? What are you Friday, 26 April 13
  48. 48. © 2013 DG Inc. All rights reserved. Focus on inStream “Video advertising continues to attract new ad spending from brands because it generates greater audience attention than other digital ad formats,” David Hallerman, eMarketer principal analyst 42 Friday, 26 April 13
  49. 49. 0 2 4 6 8 10 12 2010 2011 2012 2013 2014 2015 © 2013 DG Inc. All rights reserved. US Online Ad Growth (Billions) $7.7bn Rich Media Online Video Standard Ads • Rich Media growth is stagnating • Online video is set to explode!! eMarketer Q3 2011 43 Friday, 26 April 13
  50. 50. © 2013 DG Inc. All rights reserved. Quality Engagement& 44 Friday, 26 April 13
  51. 51. 45© 2013 DG Inc. All rights reserved. Friday, 26 April 13
  52. 52. © 2013 DG Inc. All rights reserved. Interactive video 46 0% 2% 4% 6% 8% 10% 1.6% 9.6% CTR Interaction Rate 70%increase in site visits Friday, 26 April 13
  53. 53. 0 125 250 375 500 2006 2011 2017 26 156 © 2013 DG Inc. All rights reserved. Global Ad Economy (Billions) TV Online Mobile 240 5 72 184 160 27 • Mobile = online & online = TV ZenithOptiMedia • Difference between online + TV is narrowing 65% 35% 83% 17% 47 Friday, 26 April 13
  54. 54. © 2013 DG Inc. All rights reserved. 48 Pixel perfect now planning 58%Video & TV together Friday, 26 April 13
  55. 55. © 2013 DG Inc. All rights reserved. 48 Pixel perfect 2013 +20%marketers will join them Friday, 26 April 13
  56. 56. © 2013 DG Inc. All rights reserved. Ads viewed during TV shows are... 39%more effective when watched online 49 Source: Nielsen Friday, 26 April 13
  57. 57. © 2013 DG Inc. All rights reserved. Ads viewed during TV shows are... 85%higher brand recall 49 Source: Nielsen Friday, 26 April 13
  58. 58. © 2013 DG Inc. All rights reserved. Sales Lift Doubles 50 x2Multiscreen video vs pure TV spots Laurent Faracci, Reckitt Benckiser’s General Manager for Marketing Wall Street Journal Friday, 26 April 13
  59. 59. © 2013 DG Inc. All rights reserved. 51 Fuse our thinking Friday, 26 April 13
  60. 60. © 2013 DG Inc. All rights reserved. Television touchpoints online 52 Saw product on TV Searched online Read reviews Visited shop Ordered on mobile Friday, 26 April 13
  61. 61. © 2013 DG Inc. All rights reserved. Modern Family Viewing 88%use SmartPhone or Tablet whilst watching TV DAILY 53 Friday, 26 April 13
  62. 62. 0% 15% 30% 45% 60% 60% 46% 42% 30% 29% 19% 13% Checking Email Surfing for unrelated info Visiting Social Networking site Checking sports scores Looking up info related to content Looking up content related to Ad Looking for coupon/deal related to Ad © 2013 DG Inc. All rights reserved. Dual Screen Activities What are Tablet and SmartPhone Users doing whilst watching TV? 54 Friday, 26 April 13
  63. 63. © 2013 DG Inc. All rights reserved. 25%Consumers go online after seeing TV ad 55 Friday, 26 April 13
  64. 64. 56 280M © 2013 DG Inc. All rights reserved. Second Screen TV Apps downloaded in 2012 Friday, 26 April 13
  65. 65. © 2013 DG Inc. All rights reserved. new water-cooler 57 Dual Screen Friday, 26 April 13
  66. 66. © 2013 DG Inc. All rights reserved. content recognition automatic ACR 58 Friday, 26 April 13
  67. 67. © 2013 DG Inc. All rights reserved. 59 Friday, 26 April 13
  68. 68. © 2013 DG Inc. All rights reserved. 2-way Comms Audio Visual WiFi BlueTooth NFC ? 60 Friday, 26 April 13
  69. 69. © 2013 DG Inc. All rights reserved. audience measurement assumed 61 Friday, 26 April 13
  70. 70. © 2013 DG Inc. All rights reserved. audience measurement ))) €$£ accurate 61 Friday, 26 April 13
  71. 71. © 2013 DG Inc. All rights reserved. 62 Friday, 26 April 13
  72. 72. © 2013 DG Inc. All rights reserved. 63 Friday, 26 April 13
  73. 73. © 2013 DG Inc. All rights reserved. {weetabix} ...relevant messaging 64 Friday, 26 April 13
  74. 74. © 2013 DG Inc. All rights reserved. World’s Apart 65 Media separation of yesteryear TV Online Friday, 26 April 13
  75. 75. © 2013 DG Inc. All rights reserved. Towards Convergence 66 The present media reality The dynamics of online and the plethora of data Online The maturity of television and the quality of video assets TV Friday, 26 April 13
  76. 76. © 2013 DG Inc. All rights reserved. Towards Convergence 66 The present media reality The dynamics of online and the plethora of data Online The maturity of television and the quality of video assets TV Mobile Social Analytics Friday, 26 April 13
  77. 77. © 2013 DG Inc. All rights reserved. And true convergence is the marriage 67 Friday, 26 April 13
  78. 78. © 2013 DG Inc. All rights reserved. TV Spots meet Online Advertising Friday, 26 April 13
  79. 79. © 2013 DG Inc. All rights reserved. 69 Friday, 26 April 13
  80. 80. © 2013 DG Inc. All rights reserved. Thanks. Your turn @tejrekhi Friday, 26 April 13
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