It may have been easier to measure brand impact in past when there were few media channels and people spent time together having meals together, waiting together for the Lone Ranger to come on and then sitting in front of a TV for hours – but this is not the fifties!! Those same adverts in that Soap Opera my mother watches today has reacted with taking 30 second ad a reducing it to a 3 second bumper ad either side of the ad break to make it more effective, so when I skip those ads in TIVO, I speed up and slow down for couple of secs either side of break. I still get the repetition. I still get the emotional connection. It has had to find a way to work with the audience, rather than against them.
[The consequences of not adopting change] So today, the risks are greater if you DON’T change A lot of companies didn ’ t accept digital – or adopt it fast enough. In 2004, Blockbuster had 60,000 employees and 9,000 stores. In 2010 – filed bankruptcy, was purchased by Dish Networks, and now has fewer than 500 stores. Newsweek was the second largest weekly news magazine in the US. In 2010, merged with The Daily Beast – which was started only in 2008. By 2012, Newsweek was no longer available in print. Kodak moment: 90% market share during most of the 20 th century; but by 2012, filed for bankruptcy. – all because it was slow to adopt digital Our industry isnt exempt from this.
[intro to the platform and identifying the videofusion platform as the specific solution for videoconvergence] That was the question we asked ourselves. And that’s why we built dg VideoFusion. We’ve been listening to our customers, watching the industry, and all the meanwhile planning for the future. And now video convergence is here. And videofusion is the answer.
In fact when all those clickable little banners appeared on those first websites, we didn ’ t stop there. We invented rich media advertising. From overlays to microsites in banners to the first online video ads – developing polite loading ads that worked with publisher restrictions when people were still using modems… and now dynamically updated ads that you can share on social media and inteacrtive full screen video – ads that talk to one another and take over pages. Yes, we are proud to say “ we invented rich media ” .
We have 6 tools that will help you to access your data your way. 1) Campaign Monitor updates key delivery data every 15 minutes 2) One-Click PowerPoint makes presentations a snap 3) 30+ predefined reports with vertical benchmarks 4) Custom Report Builder to get the precise answer you need 5) Excel Plug-In for great flexibility 6) Data Feeds and API to automate data integration from any source
DG. Spot On. And so thank you for giving me the time here today to share some high level thoughts with you – and I am sure you have many questions… So feel free. Over to you. And I will do my best to answer your questions for you…
3rd party Ad Server
Cuentan AdViews (Impresiones reales).
Multiples reportes (Cross Campaign, +35 reportes predefinidos, diferentes tipos de
Implementacion centralizada (todo en una sola plataforma, permite rotacion y optimizacion de
Mejores formatos (mayor capacidad de peso, ejecuciones de alto impacto).
El anuncioEl anuncio correctocorrecto
A la personaA la persona correctacorrecta
En el momentoEn el momento exactoexacto
Targeting & Retargeting
Ciudades mas importantes de Latino
América, por estado, por país.
Comportamiento de los usuarios en los sites.
Por ejemplo, ej. página moda = mujeres, página
deportes = hombres
Importante: los sites deben proporcionar las
keywords para hacer este seteo.
Comportamiento de los usuarios en
las páginas del cliente.
REGISTRO, BAJO INFO, etc.
Generando clusters de usuarios.
Se trata de identificar a los usuarios
según su comportamiento o su