Social Media & Pharma in India

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Will the Indian pharma industry embrace social media? Thats the Big Q. This presentation explores the way the pharma & healthcare scenario is changing in India. It also explains the opportunities & …

Will the Indian pharma industry embrace social media? Thats the Big Q. This presentation explores the way the pharma & healthcare scenario is changing in India. It also explains the opportunities & challenges that Social Media throws to pharma.

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  • 1. Social Media & Pharma in India
  • 2. The market
    • Market dynamics are changing rapidly
    • A vibrant population of 1,200 million
    • More than 50% young audience
    • Domestic Indian market is set to grow
  • 3. The market
    • Modern healthcare facilities are being set up
    • A hub for medical tourism
    • Organized pharmacy and wellness chains on the rise
    • Increasing urbanization, growing middle class, rising literacy rates
    • A strong economy
  • 4. The technology
    • Government encourages technology
    • Greater use of IT
    • Improved internet usage
    • Depth of mobile penetration
    • Amazing rural penetration
  • 5. Social media
    • 100 million Internet users
    • 45 million users of Social Media by 2012
    • 45,000 users are added everyday to this network*
    • 90% of Indian internet users search for health *
    • 60% search for specific medicine information*
    *Data on file
  • 6. Culture
    • Late advent of social media in India
    • Growth has been rapid in the recent past
    • Traditionally Indians nurture relationships both - professional & personal
    • Close bonds socially and with the family
    • Facebook has over 30 million users
    • LinkedIn around 10 million users
    • Twitter user statistics – India amongst the top 10
  • 7. Will the Indian pharma industry embrace social media?
    • Can the consumer statistics in India be leveraged by the pharma industry, through digital and social media?
    • Certainly YES! But currently, the industry is too unsure of what CAN be done.
    • India does not have strong patient communities
    • Focus has always been on the ‘ treatment ’
    • Shift to ‘ preventive ’ healthcare
    • Chronic conditions on the rise
  • 8. Will the Indian pharma industry embrace social media?
    • People increasingly talking about both ‘ illness ’ and ‘ wellness ’ online
    • Rapid growth in lifestyle disease
    • Communication though, has to be ‘ responsible ’
    • Within legal framework
  • 9. Applications of social media
    • Understand consumer ’ s concerns
    • Research & analyze data to develop communication
    • Arrive at communication strategies
    • Next step - ‘ engagement ’
    • CRM
  • 10. The future growth drivers
    • How quickly the doctor, pharmacist and the consumer becomes more internet and mobile savvy?
    • How open the Indian pharma marketer is to understanding and accepting the changing scene?
    • How fast the Indian pharma marketer will ‘ learn and be ready to play ’ the new game?
    • Who amongst the innovator marketers will take the lead and capitalize on this emerging medium?
  • 11.
    • Social media needs a different mind-set
    • Indian marketers need to adapt
    • The ‘ decision makers ’ must support the ‘ doers ’
    • All levels of marketing personnel first need to ‘ educate ’ themselves
    In Conclusion
  • 12. MediaMedic’s contribution
    • Founded the healthcare hashtag #hcsmin – healthcare communication social media India
  • 13. Visit us at: www.mediamedichealth.com Follow us: @mmcommn Like us: www.facebook.com/MediaMedicCommunications