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Social Media & Pharma in India
 

Social Media & Pharma in India

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Will the Indian pharma industry embrace social media? Thats the Big Q. This presentation explores the way the pharma & healthcare scenario is changing in India. It also explains the opportunities & ...

Will the Indian pharma industry embrace social media? Thats the Big Q. This presentation explores the way the pharma & healthcare scenario is changing in India. It also explains the opportunities & challenges that Social Media throws to pharma.

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    Social Media & Pharma in India Social Media & Pharma in India Presentation Transcript

    • Social Media & Pharma in India
    • The market
      • Market dynamics are changing rapidly
      • A vibrant population of 1,200 million
      • More than 50% young audience
      • Domestic Indian market is set to grow
    • The market
      • Modern healthcare facilities are being set up
      • A hub for medical tourism
      • Organized pharmacy and wellness chains on the rise
      • Increasing urbanization, growing middle class, rising literacy rates
      • A strong economy
    • The technology
      • Government encourages technology
      • Greater use of IT
      • Improved internet usage
      • Depth of mobile penetration
      • Amazing rural penetration
    • Social media
      • 100 million Internet users
      • 45 million users of Social Media by 2012
      • 45,000 users are added everyday to this network*
      • 90% of Indian internet users search for health *
      • 60% search for specific medicine information*
      *Data on file
    • Culture
      • Late advent of social media in India
      • Growth has been rapid in the recent past
      • Traditionally Indians nurture relationships both - professional & personal
      • Close bonds socially and with the family
      • Facebook has over 30 million users
      • LinkedIn around 10 million users
      • Twitter user statistics – India amongst the top 10
    • Will the Indian pharma industry embrace social media?
      • Can the consumer statistics in India be leveraged by the pharma industry, through digital and social media?
      • Certainly YES! But currently, the industry is too unsure of what CAN be done.
      • India does not have strong patient communities
      • Focus has always been on the ‘ treatment ’
      • Shift to ‘ preventive ’ healthcare
      • Chronic conditions on the rise
    • Will the Indian pharma industry embrace social media?
      • People increasingly talking about both ‘ illness ’ and ‘ wellness ’ online
      • Rapid growth in lifestyle disease
      • Communication though, has to be ‘ responsible ’
      • Within legal framework
    • Applications of social media
      • Understand consumer ’ s concerns
      • Research & analyze data to develop communication
      • Arrive at communication strategies
      • Next step - ‘ engagement ’
      • CRM
    • The future growth drivers
      • How quickly the doctor, pharmacist and the consumer becomes more internet and mobile savvy?
      • How open the Indian pharma marketer is to understanding and accepting the changing scene?
      • How fast the Indian pharma marketer will ‘ learn and be ready to play ’ the new game?
      • Who amongst the innovator marketers will take the lead and capitalize on this emerging medium?
      • Social media needs a different mind-set
      • Indian marketers need to adapt
      • The ‘ decision makers ’ must support the ‘ doers ’
      • All levels of marketing personnel first need to ‘ educate ’ themselves
      In Conclusion
    • MediaMedic’s contribution
      • Founded the healthcare hashtag #hcsmin – healthcare communication social media India
    • Visit us at: www.mediamedichealth.com Follow us: @mmcommn Like us: www.facebook.com/MediaMedicCommunications