The 22 Immutable Laws Of Marketing

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Physics have laws. So does Marketing. The best selling book of Al Ries and Jack Trout The 22 Immutable Laws of Marketing. Visit Media Medic Advertising Agency web site - www.mediamedic.com.cy - for …

Physics have laws. So does Marketing. The best selling book of Al Ries and Jack Trout The 22 Immutable Laws of Marketing. Visit Media Medic Advertising Agency web site - www.mediamedic.com.cy - for more Marketing and Media Research.

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  • 1. Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 2. 1. The Law of Leadership
    (It’s better to be first than it is to be better.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 3. 2. The Law of the Category
    (If you can’t be first in a category, set up a new category you can be first in.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 4. 3. The Law of the Mind
    (It’s better to be first in the mind than to be first in the marketplace.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 5. 4. The Law of Perception
    (Marketing is not a battle of products, it’s a battle of perceptions.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 6. 5. The Law of Focus
    (The most powerful concept in marketing is owning a word in the prospect’s mind.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 7. 6. The Law of Exclusivity
    (Two companies cannot own the same word in the prospect’s mind.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 8. 7. The Law of the Ladder
    (The strategy to use depends on which rung you occupy on the ladder.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 9. 8. The Law of Duality
    (In the long run, every market becomes a two horse race.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 10. 9. The Law of the Opposite
    (If you are shooting for the second place, your strategy is determined by the leader.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 11. 10. The Law of Division
    (Over time, a category will divide and become two or more categories.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 12. 11. The Law of Perspective
    (Marketing effects take place over an extended period of time.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 13. 12. The Law of Line Extension
    (There’s an irresistible pressure to extend the equity of the brand.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 14. 13. The Law of Sacrifice
    (You have to give up something in order to get something.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 15. 14. The Law of Attributes
    (For every attribute, there is an opposite, effective attribute.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 16. 15. The Law of Candor
    (When you admit a negative, the prospect will give you a positive.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 17. 16. The Law of Singularity
    (In each situation, only one move will produce substantial results.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 18. 17. The Law of Unpredictability
    (Unless you write your competitor’s plans, you can’t predict the future.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 19. 18. The Law of Success
    (Success often leads to arrogance and arrogance to failure.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 20. 19. The Law of Failure
    (Failure is to be expected and accepted.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 21. 20. The Law of Hype
    (The situation is often the opposite of the way it appears in the press.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 22. 21. The Law of Acceleration
    (Successful programs are not build on fads, they’re built on trends.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 23. 22. The Law of Resources
    (Without adequate funding an idea won’t get off the ground.)
    Andreas Ioannou
    Media Director www.MediaMedic.com.cy
    Media Medic Advertising Agency media@MediaMedic.com.cy
  • 24. Prepared by:Andreas IoannouMedia DirectorMedia Medic Advertising Agencymedia@MediaMedic.com.cy
    www.MediaMedic.com.cywww.facebook.com/MediaMedicwww.linkedin.com/in/MediaMedicwww.youtube.com/MediaMedicAdAgency
    www.twitter.com/MediaMedic
    www.mediamedic.com.cy