The 22 Immutable Laws Of Marketing

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Physics have laws. So does Marketing. The best selling book of Al Ries and Jack Trout The 22 Immutable Laws of Marketing. Visit Media Medic Advertising Agency web site - www.mediamedic.com.cy - for more Marketing and Media Research.

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The 22 Immutable Laws Of Marketing

  1. 1. Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  2. 2. 1. The Law of Leadership<br />(It’s better to be first than it is to be better.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  3. 3. 2. The Law of the Category<br />(If you can’t be first in a category, set up a new category you can be first in.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  4. 4. 3. The Law of the Mind<br />(It’s better to be first in the mind than to be first in the marketplace.) <br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  5. 5. 4. The Law of Perception<br />(Marketing is not a battle of products, it’s a battle of perceptions.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  6. 6. 5. The Law of Focus<br />(The most powerful concept in marketing is owning a word in the prospect’s mind.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  7. 7. 6. The Law of Exclusivity<br />(Two companies cannot own the same word in the prospect’s mind.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  8. 8. 7. The Law of the Ladder<br />(The strategy to use depends on which rung you occupy on the ladder.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  9. 9. 8. The Law of Duality<br />(In the long run, every market becomes a two horse race.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  10. 10. 9. The Law of the Opposite<br />(If you are shooting for the second place, your strategy is determined by the leader.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  11. 11. 10. The Law of Division<br />(Over time, a category will divide and become two or more categories.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  12. 12. 11. The Law of Perspective<br />(Marketing effects take place over an extended period of time.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  13. 13. 12. The Law of Line Extension<br />(There’s an irresistible pressure to extend the equity of the brand.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  14. 14. 13. The Law of Sacrifice<br />(You have to give up something in order to get something.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  15. 15. 14. The Law of Attributes<br />(For every attribute, there is an opposite, effective attribute.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  16. 16. 15. The Law of Candor<br />(When you admit a negative, the prospect will give you a positive.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  17. 17. 16. The Law of Singularity<br />(In each situation, only one move will produce substantial results.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  18. 18. 17. The Law of Unpredictability<br />(Unless you write your competitor’s plans, you can’t predict the future.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  19. 19. 18. The Law of Success<br />(Success often leads to arrogance and arrogance to failure.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  20. 20. 19. The Law of Failure<br />(Failure is to be expected and accepted.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  21. 21. 20. The Law of Hype<br />(The situation is often the opposite of the way it appears in the press.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  22. 22. 21. The Law of Acceleration<br />(Successful programs are not build on fads, they’re built on trends.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  23. 23. 22. The Law of Resources<br />(Without adequate funding an idea won’t get off the ground.)<br />Andreas Ioannou<br /> Media Director www.MediaMedic.com.cy<br /> Media Medic Advertising Agency media@MediaMedic.com.cy<br />
  24. 24. Prepared by:Andreas IoannouMedia DirectorMedia Medic Advertising Agencymedia@MediaMedic.com.cy<br />www.MediaMedic.com.cywww.facebook.com/MediaMedicwww.linkedin.com/in/MediaMedicwww.youtube.com/MediaMedicAdAgency<br />www.twitter.com/MediaMedic<br />www.mediamedic.com.cy<br />

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