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The 22 Immutable Laws Of Marketing
 

The 22 Immutable Laws Of Marketing

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Physics have laws. So does Marketing. The best selling book of Al Ries and Jack Trout The 22 Immutable Laws of Marketing. Visit Media Medic Advertising Agency web site - www.mediamedic.com.cy - for ...

Physics have laws. So does Marketing. The best selling book of Al Ries and Jack Trout The 22 Immutable Laws of Marketing. Visit Media Medic Advertising Agency web site - www.mediamedic.com.cy - for more Marketing and Media Research.

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    The 22 Immutable Laws Of Marketing The 22 Immutable Laws Of Marketing Presentation Transcript

    • Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 1. The Law of Leadership
      (It’s better to be first than it is to be better.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 2. The Law of the Category
      (If you can’t be first in a category, set up a new category you can be first in.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 3. The Law of the Mind
      (It’s better to be first in the mind than to be first in the marketplace.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 4. The Law of Perception
      (Marketing is not a battle of products, it’s a battle of perceptions.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 5. The Law of Focus
      (The most powerful concept in marketing is owning a word in the prospect’s mind.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 6. The Law of Exclusivity
      (Two companies cannot own the same word in the prospect’s mind.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 7. The Law of the Ladder
      (The strategy to use depends on which rung you occupy on the ladder.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 8. The Law of Duality
      (In the long run, every market becomes a two horse race.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 9. The Law of the Opposite
      (If you are shooting for the second place, your strategy is determined by the leader.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 10. The Law of Division
      (Over time, a category will divide and become two or more categories.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 11. The Law of Perspective
      (Marketing effects take place over an extended period of time.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 12. The Law of Line Extension
      (There’s an irresistible pressure to extend the equity of the brand.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 13. The Law of Sacrifice
      (You have to give up something in order to get something.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 14. The Law of Attributes
      (For every attribute, there is an opposite, effective attribute.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 15. The Law of Candor
      (When you admit a negative, the prospect will give you a positive.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 16. The Law of Singularity
      (In each situation, only one move will produce substantial results.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 17. The Law of Unpredictability
      (Unless you write your competitor’s plans, you can’t predict the future.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 18. The Law of Success
      (Success often leads to arrogance and arrogance to failure.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 19. The Law of Failure
      (Failure is to be expected and accepted.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 20. The Law of Hype
      (The situation is often the opposite of the way it appears in the press.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 21. The Law of Acceleration
      (Successful programs are not build on fads, they’re built on trends.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • 22. The Law of Resources
      (Without adequate funding an idea won’t get off the ground.)
      Andreas Ioannou
      Media Director www.MediaMedic.com.cy
      Media Medic Advertising Agency media@MediaMedic.com.cy
    • Prepared by:Andreas IoannouMedia DirectorMedia Medic Advertising Agencymedia@MediaMedic.com.cy
      www.MediaMedic.com.cywww.facebook.com/MediaMedicwww.linkedin.com/in/MediaMedicwww.youtube.com/MediaMedicAdAgency
      www.twitter.com/MediaMedic
      www.mediamedic.com.cy