The Menu 2013: A guide to harnessing the visual web
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The Menu 2013: A guide to harnessing the visual web

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The Media Kitchen presents the 2013 Menu - "The Visual Web". From our perspective, the visual web is culturally trending but also changing how we experience digital content. This report will explore ...

The Media Kitchen presents the 2013 Menu - "The Visual Web". From our perspective, the visual web is culturally trending but also changing how we experience digital content. This report will explore how images are powerful, why they are part of the cultural zeitgiest, and partners that can help brands across paid, owned, and earned ecosystems. We will equip brands with the tools to harness the web we see. By Andre Woolery

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The Menu 2013: A guide to harnessing the visual web The Menu 2013: A guide to harnessing the visual web Presentation Transcript

  • THE MENU 2013
  • THE VISUAL WEB A LOOK AT HARNESSING THE WEB WE "SEE"...
  • IMAGES ARE POWERFUL.
  • IMAGES ARE EMOTION DRIVEN.
  • IMAGES ARE EASIER TO PROCESS
  • IMAGES IMPROVE COGNITION
  • IMAGES ARE ATTENTION GRABBING
  • IF IMAGES ARE SO INCREDIBLE... WHY NOW?
  • 2005
  • TOTAL PHOTOS TAKEN EVER 3.8 TRILLION TOTAL PHOTOS TAKEN IN 2012 380 BILLION 10%IN ONE YEAR
  • PHOTOS DRIVE ENGAGEMENT 53% more “Likes”... 104% more “Comments”...
  • THE INFINITE SCROLL Driving high engagement
  • PERFECT FOR PLASTIC TIME
  • JANUARY 2013 90% HIGHER THAN 1024x768 JANUARY 2011 85% HIGHER THAN 1024x768 JANUARY 2009 57% HIGHER THAN 1024x768
  • Retina = More Image a 60” HDTV 1920x1080 15” Macbook Pro Retina Display 2880x1800
  • HARNESSING THE VISUAL WEB. OWNED PAID EARNED
  • SOCIALLY DRIVEN AD UNITS Dynamically feed the most pinned images to align creative messaging to what is trending with consumers in real-time. PAID
  • IN-IMAGE ADVERTISING As the web becomes more visual, similar to other sponsorships, marketers will be adjacent to images based on contextual relevancy. PAID
  • CUSTOM FILTERS + BUTTONS Provide users unique filters and add-ons as they edit images through popular photo editing apps like Twitter, Flickr, and Photobucket. PAID
  • EARNED ANALYTICS •Pin to purchase •User engagement •Competitive benchmarks ENGAGEMENT •Respond to pins, comments, and tweets •Engage influentials PROMOTIONS •Enable across owned properties •Analyze entrants
  • EARNED
  • EARNED
  • EARNED
  • EARNED
  • EARNED ANALYTICS FOR INSTAGRAM Evaluate images based on hashtag usage, top filters, days of the week, rank by likes or comments, and more...
  • EARNED
  • INTERACTIVE IMAGES Add clickable tags to any image and share on social networks for consumers to gain an enhanced experience. OWNED
  • OWNED IN-STREAM SHOPPING Allow consumers to shop directly within their Facebook, Twitter, and social streams through posted images with interactive buttons.
  • OWNED TEXT TO NEWS Turn online news, blogs, and social streams into a video news format allowing users to lean back and watch their favorite content instead of having to read it.
  • HOTSPOTTING Turn online content, images, and videos into interactive and viral storefronts through hotspotting. OWNED Gray Hoodie
  • OWNED
  • To learn more and find out more companies we highlighted, download our 2013 Menu on slideshare.net/mediakitchen
  • THANK YOU