THE MENU
2013
THE
VISUAL
WEB
A LOOK AT
HARNESSING
THE WEB WE
"SEE"...
IMAGES ARE
POWERFUL.
IMAGES ARE
EMOTION DRIVEN.
IMAGES ARE
EASIER TO
PROCESS
IMAGES IMPROVE
COGNITION
IMAGES ARE
ATTENTION GRABBING
IF IMAGES ARE SO INCREDIBLE...
WHY NOW?
2005
TOTAL PHOTOS TAKEN EVER
3.8 TRILLION
TOTAL PHOTOS TAKEN IN 2012
380 BILLION
10%IN ONE YEAR
PHOTOS DRIVE ENGAGEMENT
53% more “Likes”...
104% more “Comments”...
THE INFINITE SCROLL
Driving high engagement
PERFECT FOR
PLASTIC TIME
JANUARY 2013
90% HIGHER THAN 1024x768
JANUARY 2011
85% HIGHER THAN 1024x768
JANUARY 2009
57% HIGHER THAN 1024x768
Retina = More Image a
60” HDTV 1920x1080
15” Macbook Pro Retina Display 2880x1800
HARNESSING THE VISUAL WEB.
OWNED
PAID EARNED
SOCIALLY DRIVEN AD UNITS
Dynamically feed the most pinned images to align creative
messaging to what is trending with cons...
IN-IMAGE ADVERTISING
As the web becomes more visual, similar to other sponsorships,
marketers will be adjacent to images b...
CUSTOM FILTERS + BUTTONS
Provide users unique filters and add-ons as they edit images through
popular photo editing apps li...
EARNED
ANALYTICS
•Pin to purchase
•User engagement
•Competitive benchmarks
ENGAGEMENT
•Respond to pins, comments,
and twee...
EARNED
EARNED
EARNED
EARNED
EARNED
ANALYTICS FOR INSTAGRAM
Evaluate images based on hashtag usage, top filters, days of
the week, rank by likes or comm...
EARNED
INTERACTIVE IMAGES
Add clickable tags to any image and share on social networks for
consumers to gain an enhanced experien...
OWNED
IN-STREAM SHOPPING
Allow consumers to shop directly within their Facebook, Twitter, and
social streams through poste...
OWNED
TEXT TO NEWS
Turn online news, blogs, and social streams into a video news
format allowing users to lean back and wa...
HOTSPOTTING
Turn online content, images, and videos into interactive and viral
storefronts through hotspotting.
OWNED
Gray...
OWNED
To learn more and find out more companies
we highlighted, download our 2013 Menu on
slideshare.net/mediakitchen
THANK
YOU
The Menu 2013: A guide to harnessing the visual web
The Menu 2013: A guide to harnessing the visual web
The Menu 2013: A guide to harnessing the visual web
The Menu 2013: A guide to harnessing the visual web
Upcoming SlideShare
Loading in...5
×

The Menu 2013: A guide to harnessing the visual web

892

Published on

The Media Kitchen presents the 2013 Menu - "The Visual Web". From our perspective, the visual web is culturally trending but also changing how we experience digital content. This report will explore how images are powerful, why they are part of the cultural zeitgiest, and partners that can help brands across paid, owned, and earned ecosystems. We will equip brands with the tools to harness the web we see. By Andre Woolery

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
892
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "The Menu 2013: A guide to harnessing the visual web"

  1. 1. THE MENU 2013
  2. 2. THE VISUAL WEB A LOOK AT HARNESSING THE WEB WE "SEE"...
  3. 3. IMAGES ARE POWERFUL.
  4. 4. IMAGES ARE EMOTION DRIVEN.
  5. 5. IMAGES ARE EASIER TO PROCESS
  6. 6. IMAGES IMPROVE COGNITION
  7. 7. IMAGES ARE ATTENTION GRABBING
  8. 8. IF IMAGES ARE SO INCREDIBLE... WHY NOW?
  9. 9. 2005
  10. 10. TOTAL PHOTOS TAKEN EVER 3.8 TRILLION TOTAL PHOTOS TAKEN IN 2012 380 BILLION 10%IN ONE YEAR
  11. 11. PHOTOS DRIVE ENGAGEMENT 53% more “Likes”... 104% more “Comments”...
  12. 12. THE INFINITE SCROLL Driving high engagement
  13. 13. PERFECT FOR PLASTIC TIME
  14. 14. JANUARY 2013 90% HIGHER THAN 1024x768 JANUARY 2011 85% HIGHER THAN 1024x768 JANUARY 2009 57% HIGHER THAN 1024x768
  15. 15. Retina = More Image a 60” HDTV 1920x1080 15” Macbook Pro Retina Display 2880x1800
  16. 16. HARNESSING THE VISUAL WEB. OWNED PAID EARNED
  17. 17. SOCIALLY DRIVEN AD UNITS Dynamically feed the most pinned images to align creative messaging to what is trending with consumers in real-time. PAID
  18. 18. IN-IMAGE ADVERTISING As the web becomes more visual, similar to other sponsorships, marketers will be adjacent to images based on contextual relevancy. PAID
  19. 19. CUSTOM FILTERS + BUTTONS Provide users unique filters and add-ons as they edit images through popular photo editing apps like Twitter, Flickr, and Photobucket. PAID
  20. 20. EARNED ANALYTICS •Pin to purchase •User engagement •Competitive benchmarks ENGAGEMENT •Respond to pins, comments, and tweets •Engage influentials PROMOTIONS •Enable across owned properties •Analyze entrants
  21. 21. EARNED
  22. 22. EARNED
  23. 23. EARNED
  24. 24. EARNED
  25. 25. EARNED ANALYTICS FOR INSTAGRAM Evaluate images based on hashtag usage, top filters, days of the week, rank by likes or comments, and more...
  26. 26. EARNED
  27. 27. INTERACTIVE IMAGES Add clickable tags to any image and share on social networks for consumers to gain an enhanced experience. OWNED
  28. 28. OWNED IN-STREAM SHOPPING Allow consumers to shop directly within their Facebook, Twitter, and social streams through posted images with interactive buttons.
  29. 29. OWNED TEXT TO NEWS Turn online news, blogs, and social streams into a video news format allowing users to lean back and watch their favorite content instead of having to read it.
  30. 30. HOTSPOTTING Turn online content, images, and videos into interactive and viral storefronts through hotspotting. OWNED Gray Hoodie
  31. 31. OWNED
  32. 32. To learn more and find out more companies we highlighted, download our 2013 Menu on slideshare.net/mediakitchen
  33. 33. THANK YOU
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×