Social Media Overview
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Social Media Overview

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Social Media Overview by Andre Woolery

Social Media Overview by Andre Woolery

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    Social Media Overview Social Media Overview Presentation Transcript

    • A SOCIAL MEDIA “ CONVERSATION”
    • What is social media? How has is affected media? …and consumer behavior? What are the changes/trends? Is it a requirement? Challenges brands face? How do we execute? Why you should monitor? How to build community? Simple tips for success?
    • Social Media (in simple terms)…
      • CONVERSATIONS surrounding CONTENT through DIGITAL TOOLS.
      CONVERSATIONS CONTENT DIGITAL TOOLS
      • Natural Conversations
      Public & Aggregated Broadcasted
    • Social media has massively impacted the way we consume information.
      • Facebook’s daily traffic surpassed Yahoo!’s
      • Google Buzz has enabled 175 million Gmail users with social networking capabilities.
      • YouTube is the web’s #2 search engine
      • More than 175,000 blogs are created every day (Technorati)
      • There are more than 50 million Tweets per day
    • CONSUMER AFFECT: Our behavior and decisions are being altered…
    • Aggregated Sentiments Guide Us vs.
    • Our Influences Have Evolved Proactive Passive Subscribe Search Filtered
    • Your Network Has Increasingly More Power
    • The Physical World Is Changing Too
    • SOCIAL MEDIA LANDSCAPE: How is it evolving?…
    • FACEBOOK CHANGES
      • f8 Announcements
      • Open API
      • Open Graph
      • Credits
      • Check Ins
    • WHAT DOES THIS MEAN?
      • Facebook can now more holistically aggregate the content being recommended in real time and at a large scale while being socially relevant.
    • TRAFFIC INCREASES + DATA OVER 100K+ SITES HAVE INTEGRATED FACEBOOK 290% INCREASE IN FB REFERRALS 250% INCREASE IN FB REFERRALS 200% INCREASE IN FB REFERRALS 350,00 LIKES
    • Twitter: Multiple Utility
      • Personal Micro-Blog
      • Trending Topics
      • Hashtags/Aggregation
      • ReTweet (RT)
      • RSS Feed
      • Multiple access points
      • Search
    • Twitter Frontier
    • Location Based Services: Foursquare GAME SOCIAL VALUE
    • History Channel: Foursquare
    • Is Social Media Necessary for Survival?
    • ACCESSIBLE INFLUENCE ANYTIME UBIQUITOUS
    • THE BRAND CHALLENGE: Making the right marketing moves…
    • The Challenge
      • It’s like high school.
    • A Brand Challenge
      • Brands have to be comfortable in their own skin
      • Brands are in the same crowd as consumers that really practice freedom of speech
      • Brands lose control of how they are represented
      • Rumors become fact
      • It requires a lot of courage and maturity.
    • marketing
    • SOCIAL PROGRAMS KNOW HOW TO FLIRT
    • F OCUS L ANGUAGE I NCENTIVES R ULES T OOLS Sami Vitamaki, FLIRTing with the Crowds
    • STRATEGIC TACTICAL TECHNICAL Sami Vitamaki, FLIRTing with the Crowds
    • FOCUS Sami Vitamaki, FLIRTing with the Crowds
    • LANGUAGE
      • Authentic
      • Transparent
      • Empathetic
      • Understanding & Respectful (of Customer and Context)
      • Leverages Social Objects
      • Emphasizes Social Verbs
      Sami Vitamaki, FLIRTing with the Crowds
    • INCENTIVES
      • Intrinsic
        • challenge
        • creativity
        • enjoyment
        • learning
        • satisfying curiosity
      Sami Vitamaki, FLIRTing with the Crowds
      • Extrinsic
        • immaterial
          • fame
          • recognition
          • access
          • reciprocity/community
        • material
          • cash rewards
          • tangible non-cash rewards
    • RULES
      • Of initiation
      • Of interaction
      • Of governance
      • Of mutual value exchange
      • Constraints
      • Arbitrary rules (to foster creativity)
      Sami Vitamaki, FLIRTing with the Crowds
    • TOOLS
      • Platforms (Owned vs. Earned vs. Hybrid)
      • Content Creation Tools
      • Organizational Infrastructure
      • Training & Alignment
      • Sentiment Tracking
      • Social Mention Triage
    •  
    •  
    •  
    • Tenants of Community Building
      • Engage : Give users a way to interact with the brand and others. Make them stick around and come back for more.
      • Inform : Provide users with valuable insider information.
      • Validate : Let users know their actions are noticed and appreciated.
      • Entertain : Social media is, at its roots, the equivalent of a backyard BBQ with like-minded people. Keep it interesting and fun for all (within the parameters of your brand voice).
    • JETBLUE Twitter Community: 1.6 MM
    • ENGAGE INFORM + VALIDATE ENTERTAIN
    • 5 SOCIAL MEDIA TIPS: Small words of wisdom…
    • YOU CAN AMPLIFY ANYTHING
    • THINK DIALOGUE, NOT MONOLOGUE
    • LISTENING IS EVERYTHING
    • PROVIDE THE SOCIAL TOOLS… THEY WILL BUILD IT
    • CONSUMERS CREATE VALUE… YOU LEVERAGE IT
    • THANK YOU …