Social Media

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The foundation and evolution of Social Media

Published in: Social Media, Technology, Business

Social Media

  1. 1. TMKUNIVERSITY SOCIAL MEDIA HISTORY + FIRSTS + TIPS Presented by Andre Woolery
  2. 2. TMKUNIVERSITY SOCIAL. A BASIC HUMAN NEED.
  3. 3. TMKUNIVERSITY SOCIAL + MEDIA. CONVERSATIONS POWERED BY DIGITAL MEDIA TECHNOLOGY AND ULTIMATELY CAPTURED AS DATA
  4. 4. TMKUNIVERSITY THE SOCIAL FOUNDATION PRE-INTERNET
  5. 5. paul 1960’s baran arpanet distributed network
  6. 6. VINCENT CERF BOB KAHN Internet Protocol Suite Transmission Control Protocol - TCP Converts messages into stream of packets at the source then reassembles them back into messages at the destination Internet Protocol - IP Handles the addressing to ensure the packets are routed across multiple nodes and across multiples networks with all the appropriate standards.
  7. 7. ray t mlinson 1960’s sendmsg + cpynet first email
  8. 8. 1985 the whole earth ‘lectronic link the 1st social network conferencing (discussion boards) email send (instant messaging) pseudonyms/screenames
  9. 9. CompuServe
  10. 10. 1994 first blog // justin hall
  11. 11. blog platforms Evan WIlliams
  12. 12. the early years
  13. 13. now... MICROBLOGGING GEO-LOCATION PHOTOS + IMAGERY LOCAL REVIEWS BUSINESS
  14. 14. THE SOCIAL PRESENT SOLVING CLIENT BRIEFS
  15. 15. “so...what should we be doing in social media?” - your clients
  16. 16. five paths that will lead you to answering this question. ONE TWO THREE FOUR FIVE listening sparking conversations content distribution creating value test+learn
  17. 17. ONE listening the amount of social data is immense and it can provide insights about consumers, promotional moments, client products/category,... SOCIAL LISTENING + MONITORING CONSUMER SENTIMENT COMPETITIVE THREATS CAMPAIGN SUCCESS CRISIS MANAGEMENT LOYALTY PRODUCT DEVELOPMENT Tools: Sysomos, Radian 6, Trendrr,...
  18. 18. ONE listening // VS CONTROL ROOM
  19. 19. TWO sparking conversations social is inherently about creating a dialogue with each other. Give consumers an opportunity to talk to/with brands, brand advocates, and the general public about topics that are relevant ... #CONVERSATIONS VOTING AND POLLS BLOGGER PARTICIPATION CONTENT CREATION
  20. 20. TWO sparking conversations // GILLETTE SHAVE INDIA
  21. 21. THREE content distribution Sharing and discussing content is at the heart of social media. Leveraging content created from your brand in the form of photos, video, text, etc., you can gain massive reach using the appropriate channels and tactics. CONTENT SEEDING BRANDED ENTERTAINMENT INFLUENCER OUTREACH CONTENT SYNDICATION CONTENT CHANNELS
  22. 22. THREE content distribution // A|X
  23. 23. FOUR creating value How can you give your consumers more of what they want. Create a social world that your brand provides value to its consumers. CREATE UNIQUE CONTENT OFFER A SERVICE INTRINSIC/EXTRINSIC INCENTIVE COMMUNITY INVOLVEMENT CHARITABLE SERVICE
  24. 24. FOUR creating value// BIEBER SOMEDAY +
  25. 25. FIVE test+learn As new platforms emerge, it is important to identify opportunities that allow clients to test and learn. Gain insights on how consumers utilize the space and identify implications that may enhance the business.
  26. 26. FIVE test+learn
  27. 27. THANK YOU.
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