Mobile 101 Class 3: What Every Strategist Should Know
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Mobile 101 Class 3: What Every Strategist Should Know

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Mobile 101 Class 3: What Every Strategist Should Know Mobile 101 Class 3: What Every Strategist Should Know Presentation Transcript

  • WHAT EVERYMEDIA STRATEGIST SHOULD KNOW ABOUT MOBILE PRESENTED BY DARREN HERMAN March 13, 2013 & TAYLOR DAVIDSON
  • WHAT’S OLD IS NEW AGAIN
  • DESKTOP 1994 1 WEBSITE 3
  • DESKTOP MID-LATE 1990’S 2 WEBSITES 4
  • DESKTOP LATE 1990’S TO EARLY 2000’S MANY WEBSITES 5
  • DESKTOP LATE 1990’S TO EARLY 2000’S 6
  • DESKTOP MID - LATE 2000’S 7
  • DESKTOPTOOK 18 YEARS 1994-2012 8
  • MOBILE Mobile Ad Networks Mobile Ad Exchanges 2008-2012 4 YEARS! 9
  • 10
  • DESKTOP DISPLAY MOBILE DISPLAY DESKTOP AD REP FIRMS MOBILE AD REP FIRMSDESKTOP AD NETWORKS MOBILE AD NETWORKSDESKTOP AD EXCHANGES MOBILE AD EXCHANGES DESKTOP AD SERVERS MOBILE AD SERVERS 11
  • MOBILE AD STACK AD SERVER RICH MEDIA MEASUREMENT 12
  • HUBHIGH TOUCH API DRIVEN STANDARDIZEDCUSTOM UNITS UNITS MANUAL ALGORITHMIC P.O.E.M. PM+ STRATEGY & ANALYTICS 13
  • MOBILE THE INNOVATION INMOBILE ADVERTISINGSTARTS WITH MOBILE EXPERIENCES 14
  • MOBILE “MOBILE PLATFORMS (DEVICES, OS, SOFTWARE) ARE CATALYSTS FOR NEXT- GENERATION CONNECTED EXPERIENCES.” 15
  • MOBILE 16
  • MOBILECONTEXT IS CRITICAL 17
  • MOBILE DESKTOP MOBILE CONTEXT IS ADVERTISING LESS VARIABLE HAS TO BE THAN MOBILE SMARTER 18
  • MOBILE PHONE TABLET SNACKS BOOKS “MOBILE” CACHED ONLINE MEANS MANY MOBILE WEB APPS THINGS SOCIAL NON-SOCIAL PULL PUSH 19
  • MOBILE 2012 IS THIS THE RIGHT UNIT FOR MOBILE? 20
  • MOBILEWHAT’SNEW? 21
  • MOBILE MOBILE DSP 22
  • MOBILE “ACTIONS”, NOT ADS 23
  • MOBILE GEO TARGETING 24
  • MOBILE INTENT TARGETING 25
  • MOBILE CONTENT RECOMMENDATIONS 26
  • MOBILE CONTENT READING 27
  • MOBILE GAMES 28
  • MOBILE SOCIAL PLATFORMS NATIVE 29
  • MOBILEWHAT DIDN’T WE TALK ABOUT? 30
  • MOBILE ANALYTICS PAYMENTS CROSS-PLATFORM MOBILE LOYALTY ATTRIBUTION VIDEO BYOD 31
  • THANK YOU DARREN HERMAN TAYLOR DAVIDSONDHERMAN@MEDIAKITCHEN.TV TDAVIDSON@KBSP.VC