Mobile 101 Class 3: What Every Strategist Should Know
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  • 1. WHAT EVERYMEDIA STRATEGIST SHOULD KNOW ABOUT MOBILE PRESENTED BY DARREN HERMAN March 13, 2013 & TAYLOR DAVIDSON
  • 2. WHAT’S OLD IS NEW AGAIN
  • 3. DESKTOP 1994 1 WEBSITE 3
  • 4. DESKTOP MID-LATE 1990’S 2 WEBSITES 4
  • 5. DESKTOP LATE 1990’S TO EARLY 2000’S MANY WEBSITES 5
  • 6. DESKTOP LATE 1990’S TO EARLY 2000’S 6
  • 7. DESKTOP MID - LATE 2000’S 7
  • 8. DESKTOPTOOK 18 YEARS 1994-2012 8
  • 9. MOBILE Mobile Ad Networks Mobile Ad Exchanges 2008-2012 4 YEARS! 9
  • 10. 10
  • 11. DESKTOP DISPLAY MOBILE DISPLAY DESKTOP AD REP FIRMS MOBILE AD REP FIRMSDESKTOP AD NETWORKS MOBILE AD NETWORKSDESKTOP AD EXCHANGES MOBILE AD EXCHANGES DESKTOP AD SERVERS MOBILE AD SERVERS 11
  • 12. MOBILE AD STACK AD SERVER RICH MEDIA MEASUREMENT 12
  • 13. HUBHIGH TOUCH API DRIVEN STANDARDIZEDCUSTOM UNITS UNITS MANUAL ALGORITHMIC P.O.E.M. PM+ STRATEGY & ANALYTICS 13
  • 14. MOBILE THE INNOVATION INMOBILE ADVERTISINGSTARTS WITH MOBILE EXPERIENCES 14
  • 15. MOBILE “MOBILE PLATFORMS (DEVICES, OS, SOFTWARE) ARE CATALYSTS FOR NEXT- GENERATION CONNECTED EXPERIENCES.” 15
  • 16. MOBILE 16
  • 17. MOBILECONTEXT IS CRITICAL 17
  • 18. MOBILE DESKTOP MOBILE CONTEXT IS ADVERTISING LESS VARIABLE HAS TO BE THAN MOBILE SMARTER 18
  • 19. MOBILE PHONE TABLET SNACKS BOOKS “MOBILE” CACHED ONLINE MEANS MANY MOBILE WEB APPS THINGS SOCIAL NON-SOCIAL PULL PUSH 19
  • 20. MOBILE 2012 IS THIS THE RIGHT UNIT FOR MOBILE? 20
  • 21. MOBILEWHAT’SNEW? 21
  • 22. MOBILE MOBILE DSP 22
  • 23. MOBILE “ACTIONS”, NOT ADS 23
  • 24. MOBILE GEO TARGETING 24
  • 25. MOBILE INTENT TARGETING 25
  • 26. MOBILE CONTENT RECOMMENDATIONS 26
  • 27. MOBILE CONTENT READING 27
  • 28. MOBILE GAMES 28
  • 29. MOBILE SOCIAL PLATFORMS NATIVE 29
  • 30. MOBILEWHAT DIDN’T WE TALK ABOUT? 30
  • 31. MOBILE ANALYTICS PAYMENTS CROSS-PLATFORM MOBILE LOYALTY ATTRIBUTION VIDEO BYOD 31
  • 32. THANK YOU DARREN HERMAN TAYLOR DAVIDSONDHERMAN@MEDIAKITCHEN.TV TDAVIDSON@KBSP.VC