Mobile 101 Class 3: What Every Strategist Should Know

862 views
799 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
862
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile 101 Class 3: What Every Strategist Should Know

  1. 1. WHAT EVERYMEDIA STRATEGIST SHOULD KNOW ABOUT MOBILE PRESENTED BY DARREN HERMAN March 13, 2013 & TAYLOR DAVIDSON
  2. 2. WHAT’S OLD IS NEW AGAIN
  3. 3. DESKTOP 1994 1 WEBSITE 3
  4. 4. DESKTOP MID-LATE 1990’S 2 WEBSITES 4
  5. 5. DESKTOP LATE 1990’S TO EARLY 2000’S MANY WEBSITES 5
  6. 6. DESKTOP LATE 1990’S TO EARLY 2000’S 6
  7. 7. DESKTOP MID - LATE 2000’S 7
  8. 8. DESKTOPTOOK 18 YEARS 1994-2012 8
  9. 9. MOBILE Mobile Ad Networks Mobile Ad Exchanges 2008-2012 4 YEARS! 9
  10. 10. 10
  11. 11. DESKTOP DISPLAY MOBILE DISPLAY DESKTOP AD REP FIRMS MOBILE AD REP FIRMSDESKTOP AD NETWORKS MOBILE AD NETWORKSDESKTOP AD EXCHANGES MOBILE AD EXCHANGES DESKTOP AD SERVERS MOBILE AD SERVERS 11
  12. 12. MOBILE AD STACK AD SERVER RICH MEDIA MEASUREMENT 12
  13. 13. HUBHIGH TOUCH API DRIVEN STANDARDIZEDCUSTOM UNITS UNITS MANUAL ALGORITHMIC P.O.E.M. PM+ STRATEGY & ANALYTICS 13
  14. 14. MOBILE THE INNOVATION INMOBILE ADVERTISINGSTARTS WITH MOBILE EXPERIENCES 14
  15. 15. MOBILE “MOBILE PLATFORMS (DEVICES, OS, SOFTWARE) ARE CATALYSTS FOR NEXT- GENERATION CONNECTED EXPERIENCES.” 15
  16. 16. MOBILE 16
  17. 17. MOBILECONTEXT IS CRITICAL 17
  18. 18. MOBILE DESKTOP MOBILE CONTEXT IS ADVERTISING LESS VARIABLE HAS TO BE THAN MOBILE SMARTER 18
  19. 19. MOBILE PHONE TABLET SNACKS BOOKS “MOBILE” CACHED ONLINE MEANS MANY MOBILE WEB APPS THINGS SOCIAL NON-SOCIAL PULL PUSH 19
  20. 20. MOBILE 2012 IS THIS THE RIGHT UNIT FOR MOBILE? 20
  21. 21. MOBILEWHAT’SNEW? 21
  22. 22. MOBILE MOBILE DSP 22
  23. 23. MOBILE “ACTIONS”, NOT ADS 23
  24. 24. MOBILE GEO TARGETING 24
  25. 25. MOBILE INTENT TARGETING 25
  26. 26. MOBILE CONTENT RECOMMENDATIONS 26
  27. 27. MOBILE CONTENT READING 27
  28. 28. MOBILE GAMES 28
  29. 29. MOBILE SOCIAL PLATFORMS NATIVE 29
  30. 30. MOBILEWHAT DIDN’T WE TALK ABOUT? 30
  31. 31. MOBILE ANALYTICS PAYMENTS CROSS-PLATFORM MOBILE LOYALTY ATTRIBUTION VIDEO BYOD 31
  32. 32. THANK YOU DARREN HERMAN TAYLOR DAVIDSONDHERMAN@MEDIAKITCHEN.TV TDAVIDSON@KBSP.VC

×