WHAT EVERYMEDIA STRATEGIST SHOULD KNOW ABOUT MOBILE                              PRESENTED BY                        DARRE...
WHAT’S OLD IS NEW AGAIN
DESKTOP   1994                 1 WEBSITE                             3
DESKTOP   MID-LATE 1990’S                       2 WEBSITES                                    4
DESKTOP   LATE 1990’S TO EARLY 2000’S                      MANY WEBSITES                                        5
DESKTOP   LATE 1990’S TO EARLY 2000’S                                        6
DESKTOP   MID - LATE 2000’S                              7
DESKTOPTOOK 18 YEARS  1994-2012                8
MOBILE              Mobile Ad              Networks              Mobile Ad              Exchanges         2008-2012       ...
10
DESKTOP DISPLAY   MOBILE DISPLAY DESKTOP AD REP FIRMS   MOBILE AD REP FIRMSDESKTOP AD NETWORKS     MOBILE AD NETWORKSDESKT...
MOBILE AD STACK       AD     SERVER      RICH      MEDIA  MEASUREMENT                  12
HUBHIGH TOUCH      API DRIVEN               STANDARDIZEDCUSTOM UNITS                   UNITS  MANUAL       ALGORITHMIC  P....
MOBILE THE INNOVATION INMOBILE ADVERTISINGSTARTS WITH MOBILE   EXPERIENCES                     14
MOBILE      “MOBILE PLATFORMS    (DEVICES, OS, SOFTWARE)    ARE CATALYSTS FOR NEXT-    GENERATION CONNECTED         EXPERI...
MOBILE         16
MOBILECONTEXT IS CRITICAL             17
MOBILE              DESKTOP    MOBILE            CONTEXT IS   ADVERTISING         LESS VARIABLE   HAS TO BE          THAN ...
MOBILE                          PHONE TABLET                         SNACKS    BOOKS          “MOBILE”       CACHED    ONL...
MOBILE   2012                 IS THIS THE                 RIGHT UNIT                FOR MOBILE?                           ...
MOBILEWHAT’SNEW?          21
MOBILE         MOBILE DSP                      22
MOBILE         “ACTIONS”, NOT ADS                              23
MOBILE         GEO TARGETING                         24
MOBILE         INTENT TARGETING                            25
MOBILE         CONTENT RECOMMENDATIONS                                   26
MOBILE         CONTENT READING                           27
MOBILE         GAMES                 28
MOBILE         SOCIAL PLATFORMS              NATIVE                            29
MOBILEWHAT DIDN’T WE TALK ABOUT?                 30
MOBILE               ANALYTICS   PAYMENTS         CROSS-PLATFORM    MOBILE LOYALTY             ATTRIBUTION                ...
THANK YOU       DARREN HERMAN      TAYLOR DAVIDSONDHERMAN@MEDIAKITCHEN.TV   TDAVIDSON@KBSP.VC
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Mobile 101 Class 3: What Every Strategist Should Know

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Mobile 101 Class 3: What Every Strategist Should Know

  1. 1. WHAT EVERYMEDIA STRATEGIST SHOULD KNOW ABOUT MOBILE PRESENTED BY DARREN HERMAN March 13, 2013 & TAYLOR DAVIDSON
  2. 2. WHAT’S OLD IS NEW AGAIN
  3. 3. DESKTOP 1994 1 WEBSITE 3
  4. 4. DESKTOP MID-LATE 1990’S 2 WEBSITES 4
  5. 5. DESKTOP LATE 1990’S TO EARLY 2000’S MANY WEBSITES 5
  6. 6. DESKTOP LATE 1990’S TO EARLY 2000’S 6
  7. 7. DESKTOP MID - LATE 2000’S 7
  8. 8. DESKTOPTOOK 18 YEARS 1994-2012 8
  9. 9. MOBILE Mobile Ad Networks Mobile Ad Exchanges 2008-2012 4 YEARS! 9
  10. 10. 10
  11. 11. DESKTOP DISPLAY MOBILE DISPLAY DESKTOP AD REP FIRMS MOBILE AD REP FIRMSDESKTOP AD NETWORKS MOBILE AD NETWORKSDESKTOP AD EXCHANGES MOBILE AD EXCHANGES DESKTOP AD SERVERS MOBILE AD SERVERS 11
  12. 12. MOBILE AD STACK AD SERVER RICH MEDIA MEASUREMENT 12
  13. 13. HUBHIGH TOUCH API DRIVEN STANDARDIZEDCUSTOM UNITS UNITS MANUAL ALGORITHMIC P.O.E.M. PM+ STRATEGY & ANALYTICS 13
  14. 14. MOBILE THE INNOVATION INMOBILE ADVERTISINGSTARTS WITH MOBILE EXPERIENCES 14
  15. 15. MOBILE “MOBILE PLATFORMS (DEVICES, OS, SOFTWARE) ARE CATALYSTS FOR NEXT- GENERATION CONNECTED EXPERIENCES.” 15
  16. 16. MOBILE 16
  17. 17. MOBILECONTEXT IS CRITICAL 17
  18. 18. MOBILE DESKTOP MOBILE CONTEXT IS ADVERTISING LESS VARIABLE HAS TO BE THAN MOBILE SMARTER 18
  19. 19. MOBILE PHONE TABLET SNACKS BOOKS “MOBILE” CACHED ONLINE MEANS MANY MOBILE WEB APPS THINGS SOCIAL NON-SOCIAL PULL PUSH 19
  20. 20. MOBILE 2012 IS THIS THE RIGHT UNIT FOR MOBILE? 20
  21. 21. MOBILEWHAT’SNEW? 21
  22. 22. MOBILE MOBILE DSP 22
  23. 23. MOBILE “ACTIONS”, NOT ADS 23
  24. 24. MOBILE GEO TARGETING 24
  25. 25. MOBILE INTENT TARGETING 25
  26. 26. MOBILE CONTENT RECOMMENDATIONS 26
  27. 27. MOBILE CONTENT READING 27
  28. 28. MOBILE GAMES 28
  29. 29. MOBILE SOCIAL PLATFORMS NATIVE 29
  30. 30. MOBILEWHAT DIDN’T WE TALK ABOUT? 30
  31. 31. MOBILE ANALYTICS PAYMENTS CROSS-PLATFORM MOBILE LOYALTY ATTRIBUTION VIDEO BYOD 31
  32. 32. THANK YOU DARREN HERMAN TAYLOR DAVIDSONDHERMAN@MEDIAKITCHEN.TV TDAVIDSON@KBSP.VC
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