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Mobile 101 Class 3: What Every Strategist Should Know
 

Mobile 101 Class 3: What Every Strategist Should Know

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    Mobile 101 Class 3: What Every Strategist Should Know Mobile 101 Class 3: What Every Strategist Should Know Presentation Transcript

    • WHAT EVERYMEDIA STRATEGIST SHOULD KNOW ABOUT MOBILE PRESENTED BY DARREN HERMAN March 13, 2013 & TAYLOR DAVIDSON
    • WHAT’S OLD IS NEW AGAIN
    • DESKTOP 1994 1 WEBSITE 3
    • DESKTOP MID-LATE 1990’S 2 WEBSITES 4
    • DESKTOP LATE 1990’S TO EARLY 2000’S MANY WEBSITES 5
    • DESKTOP LATE 1990’S TO EARLY 2000’S 6
    • DESKTOP MID - LATE 2000’S 7
    • DESKTOPTOOK 18 YEARS 1994-2012 8
    • MOBILE Mobile Ad Networks Mobile Ad Exchanges 2008-2012 4 YEARS! 9
    • 10
    • DESKTOP DISPLAY MOBILE DISPLAY DESKTOP AD REP FIRMS MOBILE AD REP FIRMSDESKTOP AD NETWORKS MOBILE AD NETWORKSDESKTOP AD EXCHANGES MOBILE AD EXCHANGES DESKTOP AD SERVERS MOBILE AD SERVERS 11
    • MOBILE AD STACK AD SERVER RICH MEDIA MEASUREMENT 12
    • HUBHIGH TOUCH API DRIVEN STANDARDIZEDCUSTOM UNITS UNITS MANUAL ALGORITHMIC P.O.E.M. PM+ STRATEGY & ANALYTICS 13
    • MOBILE THE INNOVATION INMOBILE ADVERTISINGSTARTS WITH MOBILE EXPERIENCES 14
    • MOBILE “MOBILE PLATFORMS (DEVICES, OS, SOFTWARE) ARE CATALYSTS FOR NEXT- GENERATION CONNECTED EXPERIENCES.” 15
    • MOBILE 16
    • MOBILECONTEXT IS CRITICAL 17
    • MOBILE DESKTOP MOBILE CONTEXT IS ADVERTISING LESS VARIABLE HAS TO BE THAN MOBILE SMARTER 18
    • MOBILE PHONE TABLET SNACKS BOOKS “MOBILE” CACHED ONLINE MEANS MANY MOBILE WEB APPS THINGS SOCIAL NON-SOCIAL PULL PUSH 19
    • MOBILE 2012 IS THIS THE RIGHT UNIT FOR MOBILE? 20
    • MOBILEWHAT’SNEW? 21
    • MOBILE MOBILE DSP 22
    • MOBILE “ACTIONS”, NOT ADS 23
    • MOBILE GEO TARGETING 24
    • MOBILE INTENT TARGETING 25
    • MOBILE CONTENT RECOMMENDATIONS 26
    • MOBILE CONTENT READING 27
    • MOBILE GAMES 28
    • MOBILE SOCIAL PLATFORMS NATIVE 29
    • MOBILEWHAT DIDN’T WE TALK ABOUT? 30
    • MOBILE ANALYTICS PAYMENTS CROSS-PLATFORM MOBILE LOYALTY ATTRIBUTION VIDEO BYOD 31
    • THANK YOU DARREN HERMAN TAYLOR DAVIDSONDHERMAN@MEDIAKITCHEN.TV TDAVIDSON@KBSP.VC