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Beyond 140 Characters: The New Rules of Twitter

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The Media Kitchen
The Media Kitchen

This presentation provides a high-level overview of Twitter’s advertising product offerings.

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TWITTER: TWO TENETS
TWITTER: TWO TENETS
TWITTER: TWO TENETS
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
TWITTER: TWO TENETS
IMAGE CARDS
VIDEO CARDS
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
PROMOTED TWEETS
PROMOTED TWEETS • • •
LIVE VS. DARK TWEETS • •
TARGETING SPECTRUM
INTEREST TARGETING • •
FOLLOWERS TARGETING • •
KEYWORD CONTEXTUAL TARGETING
KEYWORD IN SEARCH TARGETING • •
REMARKETING
TWITTER CARDS: INTRODUCTION • • • •
TWITTER CARDS: INTRODUCTION • • • • CARD UNITS CAN SEE UP TO 5X USER ENGAGEMENT!
TWITTER CARDS: WEB CARD
THE ANATOMY OF A WEB CARD
TWITTER CARDS: LEAD GENERATION CARD
TWITTER CARDS: VIDEO PLAYER CARD
TWITTER CARDS: APP CARD
THE BUY CARD: COMING SOON
THE BUY CARD: COMING SOON
PRICING & MEASUREMENT • •
PRICING & MEASUREMENT • • • INCLUDES POST- VIEW ATTRIBUTION!
Beyond 140 Characters: The New Rules of Twitter
Beyond 140 Characters: The New Rules of Twitter

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