We like to think we bridge Madison Avenue and Silicon Alley/Valley here at The Media Kitchen. We are attracted to innovative, inventive and entrepreneurial companies and have been working with hundreds, if not thousands over the years. There are some very important lessons we have learned and wanted to share them in this document. Much of the deck is a "talking" deck, meaning it was presented to the agency by Darren Herman in October 2013, so some slides have no words. Contact us for more context around the slides.