Social Media and web 2.0 for the promotion ofTech Parks and Incubators                                                1/20...
INTERNET SCENARIO    a global network    of innovation networks
Internet Scenario   Internet Audience                                   a global network                                  ...
Internet Scenario   Web 2.0                              a global network                              of innovation netwo...
Internet Scenario   Content Marketing                                   a global network                                  ...
HOW THE ACTORS OF THE INNOVATION ECOSYSTEM ARE USING SOCIAL MEDIA TOOLS FOR THEIR PROMOTION?                    a global n...
SOCIAL MEDIA: THE DIGITAL IDENTITY QUALITY STANDARDDID (Digital Identity) mesure the degree of maturity and penetration of...
APSTI DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological ParksArea Science ParkParc...
APSTI: HIGH DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological ParksArea Science Pa...
a global networkof innovation networks
a global networkof innovation networks
NETWORK DYNAMIZATIONCreating an Autopoietic Complex SystemConnect all the internal nodes of a networkamong themselves.Conn...
MEDIA HAKA          creates    a global network  INNOVATION SKY    of innovation networks     a tool forINNOVATION NETWORKS
Innovation SkyCreativity and Technology Virtual ParkOverview
What isWhat isInnovation Sky is acreativity and technology virtual parkthat supports business and research activitieswith ...
Sectors and Key Actors                 Emerging Technologies                           Innovation places,                 ...
BenefitsAn Innovation Place can use Innovation Sky to create a Living Network and...       to get the following services: ...
Web platforms infrastructureOn 33 daily updated                                             Global Editions               ...
Social media infrastructureAll of our platforms havea social media identity onthe main networking sites.We spread the voic...
Languages            a global network            of innovation networks
Innovation World TourThe members get thebenefits of an intensiveopen-innovation digitalprogram developedin a 90 days route...
TOOL FUNCTIONS a global network of innovation networks
Minisite           a global network           of innovation networks
Personal News Editor                       a global network                       of innovation networks
Advertising              a global network              of innovation networks
Innovation Agenda                    a global network                    of innovation networks
Social Conversation                      a global network                      of innovation networks
Open Innovation Members have the opportunity to present projects/products/solutions in an open innovation market place a g...
CrowdfundingMembers can set up crowdfundingprograms for well-definedcategories of projects.           a global network    ...
Membership             a global network             of innovation networks
a global networkWHO WE ARE   of innovation networks
Who                       What                       MissionWe are a group            We design and build        We want t...
Milestones2012 	 Tech Demo Day - in the 100 best tech startup of Barcelona area.       24 April Barcelona [Spain]2011 	 Gl...
Team   Fabrizio Palasciano         media performer, co-founder and CEOnd CEO   Monica Mureddu        history passionate, c...
Media HakaC/ Balmes 167, 3°2°08008 Barcelona (Esp)+34 931763074info@mediahaka.comwww.mediahaka.com
Social Media and web 2.0 for the promotion of TechParks and Incubators - Smau 2012
Social Media and web 2.0 for the promotion of TechParks and Incubators - Smau 2012
Social Media and web 2.0 for the promotion of TechParks and Incubators - Smau 2012
Social Media and web 2.0 for the promotion of TechParks and Incubators - Smau 2012
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Social Media and web 2.0 for the promotion of TechParks and Incubators - Smau 2012

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Workshop at Smau 2012. 17 october h 11.00.

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Social Media and web 2.0 for the promotion of TechParks and Incubators - Smau 2012

  1. 1. Social Media and web 2.0 for the promotion ofTech Parks and Incubators 1/2012/10/12 Titolo della presentazione
  2. 2. INTERNET SCENARIO a global network of innovation networks
  3. 3. Internet Scenario Internet Audience a global network of innovation networks
  4. 4. Internet Scenario Web 2.0 a global network of innovation networks
  5. 5. Internet Scenario Content Marketing a global network of innovation networks
  6. 6. HOW THE ACTORS OF THE INNOVATION ECOSYSTEM ARE USING SOCIAL MEDIA TOOLS FOR THEIR PROMOTION? a global network of innovation networks
  7. 7. SOCIAL MEDIA: THE DIGITAL IDENTITY QUALITY STANDARDDID (Digital Identity) mesure the degree of maturity and penetration of networks on sharingand connective platforms.DID + + + others [ ]DID + or + others [ ]DID others [ ]DID onlyDID withoutDID down
  8. 8. APSTI DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological ParksArea Science ParkParco Tecnologico Padano Environment ParkVega Park Molise Innovazione PalmerFriuli Innovazione Parco Scientifico RomanoPST Tecnomarche PST KR Science Park RAFPolo Tecnologico di Navacchio ServitecPontech Star VeronaKilometro Rosso TechnapoliVeneto Innovazione TecnopolisPST Galileo Toscana Life SciencesPST Sicilia Umbria InnovazioneSardegna Ricerche Tecinnova ParmaAPSTI TecnopoloDID Twitter + Facebook + OthersDID Twitter or Facebook + OthersDID Others Other Case Studies:DID Only RSS Apte, Sardegna Ricerche,DID Without RSS TecnopolisDID Down
  9. 9. APSTI: HIGH DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological ParksArea Science ParkParco Tecnologico Padano Environment ParkVega Park Molise Innovazione PalmerFriuli Innovazione Parco Scientifico RomanoPST Tecnomarche PST KR Science Park RAFPolo Tecnologico di Navacchio ServitecPontech Star VeronaKilometro Rosso TechnapoliVeneto Innovazione TecnopolisPST Galileo Toscana Life SciencesPST Sicilia Umbria InnovazioneSardegna Ricerche Tecinnova ParmaAPSTI TecnopoloDID Twitter + Facebook + OthersDID Twitter or Facebook + OthersDID Others Other Case Studies:DID Only RSS Apte, Sardegna Ricerche,DID Without RSS TecnopolisDID Down
  10. 10. a global networkof innovation networks
  11. 11. a global networkof innovation networks
  12. 12. NETWORK DYNAMIZATIONCreating an Autopoietic Complex SystemConnect all the internal nodes of a networkamong themselves.Connecting the network with other existingnetwork enabling an autopoietic dynamicAutopoiesis and Autonomy of living systemsFrancisco Varela and Humberto Maturana
  13. 13. MEDIA HAKA creates a global network INNOVATION SKY of innovation networks a tool forINNOVATION NETWORKS
  14. 14. Innovation SkyCreativity and Technology Virtual ParkOverview
  15. 15. What isWhat isInnovation Sky is acreativity and technology virtual parkthat supports business and research activitieswith services oriented to visibility, marketing,social media automatization, technology a global network transfer of innovation networksand internationalization. MissionThe project is based on the principles ofopen innovation and knowledge transfer with the aim ofdynamize the different niches of innovation ecosystemson a global scale, to provide benefits,for local economic networks.
  16. 16. Sectors and Key Actors Emerging Technologies Innovation places, Intelligent Cities Science Parks, Health & Welfare Incubators New Media Our products and Research centres ICT services are designed Mobile for the global Universities Green innovation ecosystem Public and Private Energy Institutions Agriculture Technology based Biotech companies Nanotech Art & Culture Innovation Networks
  17. 17. BenefitsAn Innovation Place can use Innovation Sky to create a Living Network and... to get the following services: to be part of: - International Visibility Innovation Sky - an Open Innovation Market Place - Digital Identity Optimization a global network - a Dynamic Innovation Database - Brand Reputation Monitoring of innovation networks - Social Media Marketing to generate and evaluate: - Business Opportunities - Cooperation Opportunities - Internationalization Processes - Knowledge and Technology transfer - Best Practices Exchanges
  18. 18. Web platforms infrastructureOn 33 daily updated Global Editions www.innovationsky.orgplatforms, we share our www.innovationsky.org/english Digital Humanitiespassion with a giant, www.innovationsky.org/spanish www.hypermediapunk.orgglobal and profiled www.innovationsky.org/portuguese www.electrofab.org Europe Editions www.innovationsky.org/frenchcommunity of innovators, www.italianinnovation.it www.innovationpoetics.org www.innovationsky.org/italian www.anthropologize.orgsegmented by location www.spanishinnovation.eu www.innovationsky.org/catalan www.promonic.organd topics. www.frenchinnovation.eu www.innovationsky.org/chinese www.russianinnovation.com www.innovationsky.org/japanese www.germaninnovation.eu www.innovationsky.org/russianEurope Local Editions www.innovationsky.org/germanwww.sardiniainnovation.it Future of Healthwww.apuliainnovation.it www.healthinnovation.itwww.deriva.cat Africa Editions www.ippocratepop.comwww.irpiniainnovation.it www.mozambiqueinnovation.org Smart Cities Latin America Editions www.hypermediacity.org www.brazilianinnovation.com www.urbanderive.com Asia Editions www.chineseinnovation.org www.japaneseinnovation.com
  19. 19. Social media infrastructureAll of our platforms havea social media identity onthe main networking sites.We spread the voice ofinnovation through 270social media ambassadors.
  20. 20. Languages a global network of innovation networks
  21. 21. Innovation World TourThe members get thebenefits of an intensiveopen-innovation digitalprogram developedin a 90 days route.2013 Tour Stages:StockholmRio de JaneiroSão PauloLos AngelesTokyoMaputoBarcelona
  22. 22. TOOL FUNCTIONS a global network of innovation networks
  23. 23. Minisite a global network of innovation networks
  24. 24. Personal News Editor a global network of innovation networks
  25. 25. Advertising a global network of innovation networks
  26. 26. Innovation Agenda a global network of innovation networks
  27. 27. Social Conversation a global network of innovation networks
  28. 28. Open Innovation Members have the opportunity to present projects/products/solutions in an open innovation market place a global network of innovation networks
  29. 29. CrowdfundingMembers can set up crowdfundingprograms for well-definedcategories of projects. a global network of innovation networks
  30. 30. Membership a global network of innovation networks
  31. 31. a global networkWHO WE ARE of innovation networks
  32. 32. Who What MissionWe are a group We design and build We want to contributeof creative researchers Living Networks to make a betterpassionate for digital communities. and sustainable world,by new media promoting knowledgetechnologies. Our tools and platforms and technology transfer, are inspired by on a global scale. the principles of the complex systems theory.
  33. 33. Milestones2012 Tech Demo Day - in the 100 best tech startup of Barcelona area. 24 April Barcelona [Spain]2011 Global Forum - Digital communities dynamization in the innovation ecosystem. 7-8 November Brussels [Belgium]2011 Systemica Complexitiy European Symposium - Remip: eHealt smart network building. 20-21 October, Brussels [Belgium]2011 SMAU - in the top 100 smart enterprises of the italian start-up scene. 19-21 October Milan [Italy]2011 SonarPro - SoMeS “Social Media Sculpture” . 16 June Barcelona [Spain]2011 20th EBN - the DigiBic Award winners - Category “Creative Marketing, breaking the rules fast” 15-17 June, Toulon [France] .2010 Creamedia Barcelonactiva - program for creative industries. 16 November, Barcelona [Spain]2010 Foundation, 10 august. Barcelona [Spain]
  34. 34. Team Fabrizio Palasciano media performer, co-founder and CEOnd CEO Monica Mureddu history passionate, co-founder and managing director Fabrizio Zippoand managing director code passionate. IT director Paola Micalizzi cross-media maker Ira Vovos philosopher and researchereraction design
  35. 35. Media HakaC/ Balmes 167, 3°2°08008 Barcelona (Esp)+34 931763074info@mediahaka.comwww.mediahaka.com
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