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The  Core  of  Gamifica/onA  quick  look  at  why  games  are  powerful  and  how  we  can  tap  into  that  power  in  a  ...
The	  Current	  Reality	  
vilified    •  c
(Farm)vil(le)ified    •  c
-ified
-­‐    •  -­‐
“I	  dont	  fucking	  want	  innova2on,	  youre	  not	  smarter	  than	  your	  compe2tor.”	  	  	  	  “Just	  copy	  what...
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Why?    •  -­‐
Why?    •  -­‐
Why?    •  -­‐
Why?    •  -­‐
Why?    •  -­‐
Why?    •  -­‐
Why?    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
This  is  bowling…  There  are  rules.  
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
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Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Chess/cards/sports    •  -­‐
Mo/va/ons    •  -­‐
Know  your  customer•  -­‐
Thanks!Charles  Butlercb@nith.no
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
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The Core of Gamification

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The Core of Gamification: Why games are powerful and how marketers can tap into that power in a meaningful way. By Charles Adam Butler, Assistant Professor at NITH and previous level designer Funcom.

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Transcript of "The Core of Gamification"

  1. 1. The  Core  of  Gamifica/onA  quick  look  at  why  games  are  powerful  and  how  we  can  tap  into  that  power  in  a  meaningful  way    Charles  Butlercb@nith.no
  2. 2. The  Current  Reality  
  3. 3. vilified    •  c
  4. 4. (Farm)vil(le)ified    •  c
  5. 5. -ified
  6. 6. -­‐    •  -­‐
  7. 7. “I  dont  fucking  want  innova2on,  youre  not  smarter  than  your  compe2tor.”        “Just  copy  what  they  do  and  do  it  un2l  you  get  their  numbers.”
  8. 8. -­‐    •  -­‐
  9. 9. -­‐    •  -­‐
  10. 10. -­‐    •  -­‐
  11. 11. -­‐    •  -­‐
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  16. 16. -­‐    •  -­‐
  17. 17. -­‐    •  -­‐
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  19. 19. Why?    •  -­‐
  20. 20. Why?    •  -­‐
  21. 21. Why?    •  -­‐
  22. 22. Why?    •  -­‐
  23. 23. Why?    •  -­‐
  24. 24. Why?    •  -­‐
  25. 25. Why?    •  -­‐
  26. 26. Chess/cards/sports    •  -­‐
  27. 27. Chess/cards/sports    •  -­‐
  28. 28. Chess/cards/sports    •  -­‐
  29. 29. Chess/cards/sports    •  -­‐
  30. 30. Chess/cards/sports    •  -­‐
  31. 31. Chess/cards/sports    •  -­‐
  32. 32. This  is  bowling…  There  are  rules.  
  33. 33. Chess/cards/sports    •  -­‐
  34. 34. Chess/cards/sports    •  -­‐
  35. 35. Chess/cards/sports    •  -­‐
  36. 36. Chess/cards/sports    •  -­‐
  37. 37. Chess/cards/sports    •  -­‐
  38. 38. Chess/cards/sports    •  -­‐
  39. 39. Chess/cards/sports    •  -­‐
  40. 40. Chess/cards/sports    •  -­‐
  41. 41. Chess/cards/sports    •  -­‐
  42. 42. Chess/cards/sports    •  -­‐
  43. 43. Chess/cards/sports    •  -­‐
  44. 44. Chess/cards/sports    •  -­‐
  45. 45. Mo/va/ons    •  -­‐
  46. 46. Know  your  customer•  -­‐
  47. 47. Thanks!Charles  Butlercb@nith.no
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