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The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
The Core of Gamification
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The Core of Gamification

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The Core of Gamification: Why games are powerful and how marketers can tap into that power in a meaningful way. By Charles Adam Butler, Assistant Professor at NITH and previous level designer Funcom.

The Core of Gamification: Why games are powerful and how marketers can tap into that power in a meaningful way. By Charles Adam Butler, Assistant Professor at NITH and previous level designer Funcom.

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  • 1. The  Core  of  Gamifica/onA  quick  look  at  why  games  are  powerful  and  how  we  can  tap  into  that  power  in  a  meaningful  way    Charles  Butlercb@nith.no
  • 2. The  Current  Reality  
  • 3. vilified    •  c
  • 4. (Farm)vil(le)ified    •  c
  • 5. -ified
  • 6. -­‐    •  -­‐
  • 7. “I  dont  fucking  want  innova2on,  youre  not  smarter  than  your  compe2tor.”        “Just  copy  what  they  do  and  do  it  un2l  you  get  their  numbers.”
  • 8. -­‐    •  -­‐
  • 9. -­‐    •  -­‐
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  • 11. -­‐    •  -­‐
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  • 16. -­‐    •  -­‐
  • 17. -­‐    •  -­‐
  • 18. -­‐    •  -­‐
  • 19. Why?    •  -­‐
  • 20. Why?    •  -­‐
  • 21. Why?    •  -­‐
  • 22. Why?    •  -­‐
  • 23. Why?    •  -­‐
  • 24. Why?    •  -­‐
  • 25. Why?    •  -­‐
  • 26. Chess/cards/sports    •  -­‐
  • 27. Chess/cards/sports    •  -­‐
  • 28. Chess/cards/sports    •  -­‐
  • 29. Chess/cards/sports    •  -­‐
  • 30. Chess/cards/sports    •  -­‐
  • 31. Chess/cards/sports    •  -­‐
  • 32. This  is  bowling…  There  are  rules.  
  • 33. Chess/cards/sports    •  -­‐
  • 34. Chess/cards/sports    •  -­‐
  • 35. Chess/cards/sports    •  -­‐
  • 36. Chess/cards/sports    •  -­‐
  • 37. Chess/cards/sports    •  -­‐
  • 38. Chess/cards/sports    •  -­‐
  • 39. Chess/cards/sports    •  -­‐
  • 40. Chess/cards/sports    •  -­‐
  • 41. Chess/cards/sports    •  -­‐
  • 42. Chess/cards/sports    •  -­‐
  • 43. Chess/cards/sports    •  -­‐
  • 44. Chess/cards/sports    •  -­‐
  • 45. Mo/va/ons    •  -­‐
  • 46. Know  your  customer•  -­‐
  • 47. Thanks!Charles  Butlercb@nith.no

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