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Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011
 

Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011

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MediaTalk 12th April 2011 is an event organized by Media Education CEE. The one on 12th April was focused on PR with special emphasis on the Czech market.

MediaTalk 12th April 2011 is an event organized by Media Education CEE. The one on 12th April was focused on PR with special emphasis on the Czech market.

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    Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011 Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011 Presentation Transcript

    • TRENDS IN UK AND CZECH PUBLIC RELATIONS
      Presented by:
      Euan Edworthy, CEO, Best Communications
      Adrian Wheeler, Consultant, Best Communications
    • Trends in CR – What hasn’t Changed
      Media Relations: The Perceptions Audit
      Publicity versus Reputation
      Delivery: Evaluation with KPI’s
    • Publicity versus reputation
      4,800 commercial messages a day
      140 press releases/pitches a day
      Public relations is NOT a substitute for ads
      Engagement versus Impact
    • The “Bohemian Bubble”
      Language insulates Czech consumers
      Plus factors and minus factors
      Solution: two languages, two speeds
    • Delivery: Evaluation with KPI’s
      AVES are dead: wrong, dumb or banned
      Share of voice versus competitors
      Fam/Fav change with stakeholders
    • Trends in UK public relations
      Maths versus Magic
      Procurement: Prove it works
      $100 billion global investment
    • Maths versus magic
      Inputs, outputs, business results
      Stakeholder perception audits
      Company and brand reputation indices
    • Procurement: prove it works
      Professional buyers – but unfamiliar with PBS
      Paid to negotiate: But how good are we?
      Science, maths, facts, figures
    • $100 billion Global investment
      From $10 million in 1950
      Web: Online marketing, online media, social networks
      Specialisations
    • Thank you!
      Questions?