by
1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. On...
• Polish media market• Media investments• Media mix• Biggest players• Sectors
GDP dynamics slowsdown what reflectsEuropean trends.Weobserve marketers cutmedia budgets and thistendency will probablymai...
Television                                          3,000                                                       Mln     Ra...
Aflofarm remains No1. on media market. The highest increase of mediaexpenditures is noted by Volkswagen Group Polska, Jero...
COMPUTER & AUDIO VIDEO100%                                                           HOUSEHOLD APPLIANCES, FURNITURE & DEC...
• Average Time Viewed• All time viewing• GRP’s total• Seconds sold• Nice to know
300280260                                          2010     2011      2012240220200180160140120100      0   2   4   6   8 ...
Share of Viewing by Stations Group (All 16-49)                                                                         oth...
2,500,0002,000,000                                                                                                        ...
9,000,000             8,000,000             7,000,000             6,000,000             5,000,000no of secs             4,...
no of seconds sold - TVN  250,000           no of seconds sold - TVP1+TVP2                                            120,...
Even Euro 2012 could not help TV market to grow.Perspectives for 2H of the year are also pessimistic. Amongbig4 only Polsa...
Over 6,3 mln people in Poland in group All 16-49watched football match Poland – Russia. That ismore than most popular matc...
2,000,0001,800,0001,600,000             Year 2011   Year 20121,400,0001,200,0001,000,000 800,000 600,000 400,000 200,000  ...
• Investments• Seasonality• Players and sectors• Publishers• Print - nice to know
5,000,000,000                                                                                                   Full Year ...
500,000,000                                                             45,000450,000,000                                 ...
400,000,000                                                                 60,000350,000,000                             ...
400,000,000                                                        60000350,000,000                                       ...
„    Stickers with the logo of "Cool Poland” were attached to the    entire issue of Newsweek Poland (4th of June). It beg...
Ringier Axel Springer Poland is implementing theproject „FAKT goes out to the people", in which mobilejournal editor Fakt ...
"Playbox" (Bauer) magazine dedicated to gamesconsoles has been suspended. This title hasappeared irregularly since March 2...
"Vivere" is targeted to women who care about their healthand appearance. On the cover of the first edition wasMarzena Roga...
„Home Mag” - bilingual magazine ( engl./ pol.) dedicated todesign, fashion, culture, architecture and lifestyle.Firts emis...
• Investments• Seasonality• Market shares• Ad types
1,400,000,000                                                                              Full Year           Jan - May 2...
140,000,000130,000,000120,000,000110,000,000100,000,000 90,000,000 80,000,000 70,000,000 60,000,000                       ...
2010                                   2011                            Jan - May 2012                  AMS                ...
350                   Jan - May 2010       Jan - May 2011         Jan - May 2012300250200150        +3%                   ...
At the time of EURO 2012 (June 01-30) in the center of Warsaw for Continental was set a busstop which resemble of a footba...
„We are waiting for you in the world of the new Redds Cranberry- this motto KompaniaPiwowarska encouraged to participate i...
In the urban space of Łódź IKEA put five great sofas. The furniture was arranged in a popularwalking area and resting plac...
800,000,000700,000,000                                                 Full Year   Jan - May 2012600,000,000              ...
100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000                       ...
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES                                                 HOUSEHOLD APPLIANCES, FURNITURE ...
Jan - May 2012       2010                        2011                 MULTIKINO                 MULTIKINO                 ...
6,000,0005,000,0004,000,0003,000,0002,000,0001,000,000                                         2012    2011   2010   2009 ...
• Investments• Seasonality• Media owners• Media shares• Radio – nice to know
Full Year     Jan - May3,000,000,0002,500,000,000                                                                         ...
390,000,000340,000,000290,000,000240,000,000190,000,000140,000,000                                       2010       2011  ...
2010                          2011              Jan - May 2012                RMF FM                        RMF FM        ...
Jan - May 2012                  2010   GRUPA RMF                   2011   GRUPA RMF                                       ...
Polish radio with reports live from the XXX Olympic GamesOn 27th July will begin XXX Olympic Games in London. Broadcasts ...
-2,4%10.6         10.3                                                      IV 2011 - VI 2011                             ...
-3,2%29.6%                                                                  IV 2011 - VI 2011        28.7%                ...
2400200016001200                                                  Desktop                                                 ...
 Since 2011 the time spent on applications comparing to websites grew by 8% Avarage number of apps on mobile devices cha...
Augmented reality (AR) is about augmenting the real world environment with virtual information by improvingpeople’s senses...
“The smartphone is a location-based service and that means you can integrate the online world with the offline world.     ...
According to many statistics games are the most popular                                                                   ...
Find us on Facebook
Media Direction Group webpage:www.mediadirection.com.pl                         In case You have any further questions    ...
Media landscape updater v 2012
Media landscape updater v 2012
Media landscape updater v 2012
Media landscape updater v 2012
Media landscape updater v 2012
Media landscape updater v 2012
Media landscape updater v 2012
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Media landscape updater v 2012

  1. 1. by
  2. 2. 1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising
  3. 3. • Polish media market• Media investments• Media mix• Biggest players• Sectors
  4. 4. GDP dynamics slowsdown what reflectsEuropean trends.Weobserve marketers cutmedia budgets and thistendency will probablymaintain in 2013. Source: Rzeczpospolita
  5. 5. Television 3,000 Mln Radio 2,500 2,000 Magazines Jan - May 2012 1,500Newspapers Jan - May 2011 1,000 Outdoor Jan - May 2010 500 2010 2011 2012 Cinema mln 0 0 4,000 8,000 1 2 3 4 5 6 7 8 9 10 11 12 Till May 2012 advertisers invested 5% more vs. 2011, while considering media ratecard revenues. Major decrease is noted by Newspapers (-6%). Source: Kantar Media, ratecard expenditures
  6. 6. Aflofarm remains No1. on media market. The highest increase of mediaexpenditures is noted by Volkswagen Group Polska, Jeronimo Martins (Biedronka)and Coca – Cola. Source: Kantar Media, ratecard expenditures
  7. 7. COMPUTER & AUDIO VIDEO100% HOUSEHOLD APPLIANCES, FURNITURE & DECORATION 5% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES 4% 4% 4% 5% 4% 80% 7% TRAVEL / TOURISM / HOTELS & RESTAURANTS 7% 7% 6% 6% CLOTHING & ACCESSORIES 6% 7% 8% BEVERAGES & ALCOHOLS 60% 7% 7% 7% LEISURE 10% 8% 9% 8% 8% OTHERS 40% 9% AUTOMOTIVE 9% 15% 13% FINANCIAL 12% 20% 13% MEDIA, BOOKS, CDs AND DVDs 12% 12% HYGIENE & BEAUTY CARE 11% 12% RETAIL 0% 15% 2010 FOOD 2011 TELECOMS Jan - May 2012 PHARMACEUTICAL PRODUCTS, MEDICINE Till May 2012 Medicine sector is No.1 with its share on the level of 15%. On the next positions are Telecoms, Food and Retail. Source: Kantar Media
  8. 8. • Average Time Viewed• All time viewing• GRP’s total• Seconds sold• Nice to know
  9. 9. 300280260 2010 2011 2012240220200180160140120100 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 TV is still well consumed. Average time viewed considerably increased during Euro 2012. Source: AGB Nielsen Media Research
  10. 10. Share of Viewing by Stations Group (All 16-49) others Big 4100%90% 25.6% 29.0% 33.4%80% 40.7%70%60%50%40% 74.4% 71.0% 66.6%30% 59.3%20%10% 0% Nov Nov Nov Nov Nov Nov May May May May May May Sep Sep Sep Sep Sep Sep Jul Jul Jul Jul Jul Jul Jan Jan Jan Jan Jan Jan Mar Mar Mar Mar Mar Mar 2007 2008 2009 2010 2011 2012 TV is cluttered and share of thematic channels is growing. Mainstream channels fight for the inventory - also by introducing new thematic stations. Source: AGB Nielsen Media Research, TG:All 16-49
  11. 11. 2,500,0002,000,000 +3% +7% +13% +8%1,500,000 +2% +9% -4% +12%1,000,000 +14% +12% +20% 500,000 +4,1% 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 - Jun 2011 2012 Jan Jan - Jun In 1H of 2012 total number of generated GRP’s is higher than in 2011 by 4%. We observed stronger activity during Euro 2012, however not as strong as expected at the beginning of 2012. Source: AGB Nielsen Media Research, TG: all 16-49
  12. 12. 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000no of secs 4,000,000 3,000,000 2,000,000 1,000,000 Total TV 2008 Total TV 2009 Total TV 2010 Total TV 2011 Total TV 2012 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 weeks Over 21% more seconds were sold by broadcasters in 2012. It is mainly caused by significant increase of new monitored thematic channels. Source: AGB Nielsen Media Research
  13. 13. no of seconds sold - TVN 250,000 no of seconds sold - TVP1+TVP2 120,000 100,000 200,000 80,000 no of secs 150,000no of secs 60,000 100,000 40,000 50,000 20,000 TVP 2008 TVP 2009 TVN 2008 TVN 2009 TVP 2010 TVP 2011 0 TVN 2010 TVN 2011 0 TVP 2012 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 1 3 5 7 9 111315171921232527293133353739414345474951 weeks weeks 140,000 no of seconds sold - POLSAT 4,000,000 no of seconds sold - AtMedia 120,000 3,500,000 3,000,000 100,000 2,500,000 no of secsno of secs 80,000 2,000,000 60,000 1,500,000 40,000 1,000,000 20,000 500,000 Polsat 2008 Polsat 2009 AtMedia 2008 AtMedia 2009 0 Polsat 2010 Polsat 2011 0 AtMedia 2010 AtMedia 2011 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 1 3 5 7 9 111315171921232527293133353739414345474951 weeks weeks Source: AGB Nielsen Media Research
  14. 14. Even Euro 2012 could not help TV market to grow.Perspectives for 2H of the year are also pessimistic. Amongbig4 only Polsat increased TV share in 1H of 2012. Position ofthematic channels constantly grows. Source: Rzeczpospolita
  15. 15. Over 6,3 mln people in Poland in group All 16-49watched football match Poland – Russia. That ismore than most popular match of Euro 2008. Source: AGB Nielsen Media Research, TG; All 16-49
  16. 16. 2,000,0001,800,0001,600,000 Year 2011 Year 20121,400,0001,200,0001,000,000 800,000 600,000 400,000 200,000 0 TVP1 TVP2 Polsat TVN Thematic channelsThere is a huge difference between 2011 and 2012. In June 2012average minute rating increased in TVP1 and TVP2 which broadcastedmatches. At the same time Polsat and TVN dropped. People notinterested in Euro were rather choosing thematic channels. Source: AGB Nielsen Media Research, TG; All 16-49
  17. 17. • Investments• Seasonality• Players and sectors• Publishers• Print - nice to know
  18. 18. 5,000,000,000 Full Year Jan - May4,500,000,0004,000,000,000 1,927,106,074 1,895,079,6233,500,000,000 1,730,197,462 4,739,082,125 4,452,430,0983,000,000,0002,500,000,0002,000,000,0001,500,000,0001,000,000,000 500,000,000 0 2010 2011 2012 Till May 2012 print revenues increased by 2% (mainly thanks to increase of magazines revenues). We predict rather decrease of investments in the 2H of 2012. Source: Kantar Media
  19. 19. 500,000,000 45,000450,000,000 40,000 Investments 2010400,000,000 35,000 Investments 2011350,000,000 30,000300,000,000 Investments I - V 25,000 2012250,000,000 20,000 Insertions 2010200,000,000 15,000150,000,000 Insertions 2011 10,000100,000,000 Insertions I - V 2012 50,000,000 5,000 - - 1 2 3 4 5 6 7 8 9 10 11 12 Advertisers invested 10% more in press vs. Jan-June 2010, but bought only 5%2012 more media sold 7% (it is insertions than in 2011. 2009) Till May ads print by this period less still less by 1% than in Source: Kantar Media
  20. 20. 400,000,000 60,000350,000,000 50,000 Investments I - V300,000,000 2010 40,000250,000,000 Investments I - V200,000,000 30,000 2011150,000,000 20,000 Investments I - V100,000,000 2012 10,000 50,000,000 Insertions I - 0 - V2010 Insertions I - V2011 Insertions I - V2012 We observe significant increase of expenditures on Media, Books, CD’s, Clothing and Pharmaceutical products. On the other hand Financial and Food sector are rather pulling back from print media. Source: Kantar Media
  21. 21. 400,000,000 60000350,000,000 50000 Investments I - V300,000,000 2010 40000250,000,000 Investments I - V 2011200,000,000 30000 Investments I - V150,000,000 2012 20000100,000,000 Insertions I - 10000 V2010 50,000,000 0 0 Insertions I - V2011 Insertions I - V2012 By May 2012 Bauer and Agora SA are top players on the Print market (considering media revenues). Source: Kantar Media, M&MP
  22. 22. „ Stickers with the logo of "Cool Poland” were attached to the entire issue of Newsweek Poland (4th of June). It begun a social action, which aims at encouraging Poles to optimistic thinking about Poland. This action also was supperted by other titles of Ringier Axel Springer editor and Radio Zet (one of the biggest radio station in Poland).
  23. 23. Ringier Axel Springer Poland is implementing theproject „FAKT goes out to the people", in which mobilejournal editor Fakt Poland (daily tabloid) visited cities tomeet with readers. The editor planned series of eventsfor readers including journalism workshops andattractions for kids.
  24. 24. "Playbox" (Bauer) magazine dedicated to gamesconsoles has been suspended. This title hasappeared irregularly since March 2012.
  25. 25. "Vivere" is targeted to women who care about their healthand appearance. On the cover of the first edition wasMarzena Rogalska - famous Polish journalist. First emission-June 2012.
  26. 26. „Home Mag” - bilingual magazine ( engl./ pol.) dedicated todesign, fashion, culture, architecture and lifestyle.Firts emission - June 2012.
  27. 27. • Investments• Seasonality• Market shares• Ad types
  28. 28. 1,400,000,000 Full Year Jan - May 20121,200,000,0001,000,000,000 556,226,218 485,968,987 501,613,432 1,246,985,893 800,000,000 1,185,675,851 600,000,000 400,000,000 200,000,000 0 2010 2011 2012 By May 2012 advertisers invested 11% more in comparison to the same period of 2011 (on the ratecard basis). Prognosis for 2H of 2012 are not so optimistic as media market faces slowdown. Source: Kantar Media
  29. 29. 140,000,000130,000,000120,000,000110,000,000100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 2010 2011 2012 50,000,000 40,000,000 1 2 3 4 5 6 7 8 9 10 11 12 Because of Euro 2012 months May, June and July shall be stronger while comparing to the previous years. Source: Kantar Media
  30. 30. 2010 2011 Jan - May 2012 AMS AMS AMS STROER POLSKA STROER POLSKA 16% 15% STROER POLSKA 25% 31% 32% 30% CITYBOARD MEDIA 10% CITYBOARD MEDIA 9% CITYBOARD MEDIA10% CLEAR CHANNEL CLEAR CHANNEL POLAND 16% POLAND 16% 19% CLEAR CHANNEL 15% Others 27% Others POLAND 29%Outdoor market is consolidated. Over 84% of the market is held by 4biggest media owners.AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with29% share is on the second position. Source: Kantar Media
  31. 31. 350 Jan - May 2010 Jan - May 2011 Jan - May 2012300250200150 +3% +4% +1%100 +17%50 - Backlight Billboard Citylight Frontlight We observe growth of expenditures on all types of vehicles: Backlights, Frontlights, Citylights and BB. Source: Kantar Media
  32. 32. At the time of EURO 2012 (June 01-30) in the center of Warsaw for Continental was set a busstop which resemble of a football gate. As befits a true sports field with the grass here also wecan find it and feel it. The grass was about 3.5 m before the bus stop. The Continental bus stop was carried out by one of the leading providers solutions of OOH on the Polish market AMS.
  33. 33. „We are waiting for you in the world of the new Redds Cranberry- this motto KompaniaPiwowarska encouraged to participate in the play "Take a picture in the mirror ..." The Citylights AMS appeared posters using a mirror printing - pedestrians can look in the mirror, which was integrated into the poster. http://www.youtube.com/watch?v=U9z5YlnTLMk
  34. 34. In the urban space of Łódź IKEA put five great sofas. The furniture was arranged in a popularwalking area and resting places. Each seat has a 5 meters wide, 1.7 meters high and 1.73 metersdeep. You will be able to use them throughout the summer. Declared by the brand IKEA design goal is to provide passers-by resting in the comfort of the city.
  35. 35. 800,000,000700,000,000 Full Year Jan - May 2012600,000,000 340,355,667500,000,000 709,250,418 663,837,150400,000,000300,000,000200,000,000100,000,000 +50% 0 2010 2011 Jan - May 2012 Advertisers invested over 50% more in 2012 vs. 2011 (considering monitored players: NAM and Multikino). Source: Kantar Media
  36. 36. 100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 2010 2011 2012 10,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 It is believed that because of Euro 2012 cinema audience and media revenues will be lower in comparison to the previous years. Source: Kantar Media
  37. 37. HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES HOUSEHOLD APPLIANCES, FURNITURE &100% DECORATION 2% TRAVEL / TOURISM / HOTELS & RESTAURANTS 5% 3%90% 5% 4% 4% PHARMACEUTICAL PRODUCTS, MEDICINE 5% 5% 8% 3% CLOTHING & ACCESSORIES80% 0% 7% 7% 10% 7% HYGIENE & BEAUTY CARE70% 7% 5% 7% OTHERS 6%60% 4% 8% COMPUTER & AUDIO VIDEO 11% 11%50% RETAIL 15% 14% BEVERAGES & ALCOHOLS40% 17% MEDIA, BOOKS, CDs AND DVDs30% 14% 16% FINANCIAL 13%20% AUTOMOTIVE 20% 17% FOOD10% 14% TELECOMS 0% LEISURE 2010 2011 Jan - May 2012 In 2012 biggest sectors are Leisure, Telecoms and Food. Media sector increases its shares, whereas Computer & Audio Video sector is rather in retreat. Source: Kantar Media
  38. 38. Jan - May 2012 2010 2011 MULTIKINO MULTIKINO MULTIKINO NEW AGE 48% MEDIA 35% 44% NEW AGE65% 56% MEDIA 52% NEW AGE MEDIA Polish cinema market is very consolidated – there are only 2 media owners which are monitored (third biggest player - Kinads). Till May their media revenues are comparable. Source: Kantar Media
  39. 39. 6,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 2012 2011 2010 2009 0 January February March April May June July August September October November December Till May 2012 Cinema audience was weaker while comparing to the same period of 2011 by 6%. Source: NAM
  40. 40. • Investments• Seasonality• Media owners• Media shares• Radio – nice to know
  41. 41. Full Year Jan - May3,000,000,0002,500,000,000 1,493,464,358 1,244,751,9422,000,000,000 3,119,219,051 919,598,775 2,478,233,1451,500,000,0001,000,000,000 500,000,000 0 2010 2011 2012 Till May 2012 radio ratecard revenues were higher by 20% while comparing to 2011. Source: Kantar Media
  42. 42. 390,000,000340,000,000290,000,000240,000,000190,000,000140,000,000 2010 2011 2012 90,000,000 40,000,000 1 2 3 4 5 6 7 8 9 10 11 12 We observe typical seasonality of radio expenditures. Source: Kantar Media
  43. 43. 2010 2011 Jan - May 2012 RMF FM RMF FM RMF FM ZET ZET PR 3 PR 3 ZET 27% 32% 47% PR 1 43% PR 1 40% 33% Others Others PR 3 21% PR 1 17% 19% 2% 3% 3% 5% 3% 5%Strong 2012 for RMF FM with its SoS on the level of33%, whereas main competitor radio Zet notes 19%. Source: Kantar Media
  44. 44. Jan - May 2012 2010 GRUPA RMF 2011 GRUPA RMF 2% 2% 2% 11% GRUPA RMF EUROZET EUROZET EUROZET 12% GRUPA RADIOWA 12% GRUPA RADIOWA8% 33% TIME TIME 11% 39% GRUPA RADIOWA 10% 39% TIME POLSKIE RADIO POLSKIE RADIO 15% POLSKIE RADIO 3% 17% AGORA S.A. AGORA S.A. Others 25% 22% 20% Others OthersFor the last years RMF FM and Zet have been the biggest radio stationson Polish market. Source: Kantar Media
  45. 45. Polish radio with reports live from the XXX Olympic GamesOn 27th July will begin XXX Olympic Games in London. Broadcasts of the highlightsof the Summer Olympics Games will be aired just in Polish Radio 1. Relations airedon PR-1 and PR-3 of the Polish Radio;Live broadcasts depend on the needs and events at the Olympic arena; In the group of rapporteurs sports PR-1 will be: Cezary Guryev and TomaszZimoch; Source: Wirtualne Media
  46. 46. -2,4%10.6 10.3 IV 2011 - VI 2011 IV 2012 - VI 2012 -2,3% +1,6% 7.6 7.4 6.6 6.5 +1,2% 4.7 4.8 2,7% 2.0 2.1Grupa RMF Polskie Radio Eurozet Time Agora Agora, Time and Polskie Radio recorded an increase of daily reach while comparing IV - VI 2011 vs. IV - VI 2012. In the rest of radio groups daily reach decreased. Source:Radio Track SMG/KRC
  47. 47. -3,2%29.6% IV 2011 - VI 2011 28.7% +2,1% IV 2012 : VI 2012 -2,1% 21.4% 20.9% 18.9% 18.5% -1,3% 11.0%10.8% +7,9% 4.5% 4.9% Grupa RMF Polskie Radio Eurozet Time Agora The highest dynamics was noted by Agora and Polskie Radio. The highest decrease had RMF FM. Source:Radio Track SMG/KRC
  48. 48. 2400200016001200 Desktop Mobile 800 400 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 It is predicted that in about 2 years the number of mobile Internet devices will exceed the number of desktop Internet devices. Source: Morgan Stanley Internet Research
  49. 49.  Since 2011 the time spent on applications comparing to websites grew by 8% Avarage number of apps on mobile devices changed from 32 to 41 12,4% grew the penetration of smartphones Over 50% more Android and iOS users than 1 year ago
  50. 50. Augmented reality (AR) is about augmenting the real world environment with virtual information by improvingpeople’s senses and skills. AR mixes virtual characters with the actual world. He identified three commoncharacteristics of AR scenes: combination of the real and virtual, interactive in real-time, and having the scenesregistered in 3DThe mobile AR world consists largely of two different types of experiences: geolocation- and vision-basedaugmented reality. Geolocation-based AR uses GPS, compass and other sensors in a user’s mobile phone to provide a “heads-up” display of various geolocated points-of-interest. Vision-based AR uses many of these same sensors to virtually display digital content in context with real-world objects - like magazines, postcards or product packaging - by tracking the visual features of these objects.Usage of AR to promote products via interactive AR applications is becoming more and more popular..
  51. 51. “The smartphone is a location-based service and that means you can integrate the online world with the offline world. - Spann (a professor of electronic commerce at Ludwig-Maximilians University (LMU) in Munich) Location-based services (LBS) are offered by some cell phone networks as a way to send custom advertising and other information to cell-phone subscribers based on their current location. The cell-phone service provider gets the location from a GPS chip built into the phone, or using radiolocation and trilateration based on the signal-strength of the closest cell-phone towers (for phones without GPS features). Location-based marketing campaigns have become increasingly common!
  52. 52. According to many statistics games are the most popular mobile app category: Gamification can be used as a marketingstrategy. It is incorporating game elements and mechanics into non-gaming contexts. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.
  53. 53. Find us on Facebook
  54. 54. Media Direction Group webpage:www.mediadirection.com.pl In case You have any further questions concerning Media Landscape Updater, please contact Andrzej Piskorek piskorek@mediadirection.com.pl
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