by
1. Media snapshot2.   TV advertising3.   Press advertising4.   Outdoor advertising5.   Cinema advertising6.   Internet new...
•Landscape•Media shares•Biggest players•Sectors
-                                                                                                                         ...
Television     RadioNewspapers Magazines                                                                                  ...
RANK                                               YOY RANK                    YOY RANK2010            Etykiety wierszy   ...
COMPUTER & AUDIO VIDEO100%                                        CLOTHING & ACCESSORIES            4%         4%         ...
•All time viewing•Commercial impact•Minutes sold
All 16-4925%                                                                                                              ...
All 16-49                                                     62%30%                                                      ...
6,000,000                                  5,576,3745,000,0004,000,0003,000,0002,000,0001,000,000       0            1 2 3...
250,000 200,000                          200,674                                                                          ...
120,000                                                                   108,305                                         ...
140,000120,000                          121,189                                                                           ...
3,500,0003,000,000                                   2,860,8312,500,0002,000,0001,500,0001,000,000  500,000         0     ...
10%                                                                                                                       ...
100%                                                                                                                      ...
•Seasonality•Players and sectors•Publishers
600,000,000                                                       60,000500,000,000                                       ...
900,000,000                                                             140000800,000,000                                 ...
120,000,000                                                                          4500                                 ...
1,200,000,000                                                  180000                                                     ...
-20%         -15%             -10%                -5%                0%              5%                10%12              ...
2008                2009         2010                                                                            AMS      ...
4500000040000000350000003000000025000000                                                                                  ...
800,000,000700,000,000600,000,000500,000,000                                                                         20084...
90,000,00080,000,00070,000,00060,000,00050,000,000                                                                        ...
201090,000,00080,000,00070,000,00060,000,00050,000,00040,000,00030,000,00020,000,00010,000,000        0             1    2...
1%                         0%                                             1%                                             1...
2008                        2009                            2010       BEST MARKETING       PROMOTION                   MU...
http://www.youtube.com/watch?v=NwnuwGhcpRUMedialets created the worlds first shakable advertisement forDockers, together w...
Facebook statistics portal SocialBakers is reporting that the social                         network now has 600 million u...
Including the fact that 60% of US mothers search for coupons online.http://www.youtube.com/watch?v=KhlJgFznaxI
Beaurepaires Tyres in Australia is enjoying a new wave of interest from female Australians      after running an advertisi...
http://www.youtube.com/watch?v=-ull0KtTifo  http://www.youtube.com/watch?v=3bmYWU3CdKIMcDonalds Belgium is writing the Big...
Pulp Books in South Africa provide a personal service for customers, searching forappropriate books in response to email e...
http://www.youtube.com/watch?v=lqT_dPApj9U                                         http://www.youtube.com/watch?v=hVap-ZxS...
Smart Canada, division of Mercedes-Benz Canada, is showcasing the Smart ForTwo’s small turning radius using cement trucks ...
Red Bull is sponsoring “Street Art View“, an online collection of places on GoogleStreet View where street art is present....
Media Direction OMD webpage:www.mediadirection.com.pl                          In case You have any further questions     ...
Media landscape updater
Media landscape updater
Media landscape updater
Media landscape updater
Media landscape updater
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Media landscape updater

  1. 1. by
  2. 2. 1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Internet news7. Inspiration Point
  3. 3. •Landscape•Media shares•Biggest players•Sectors
  4. 4. - 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000 1,057,297,235 1 18% 1,086,309,618 1,279,343,334 1,277,635,754 2 23% 1,247,649,149 1,533,105,486 1,740,645,214 3 26% 1,767,781,644 2,230,565,465 1,749,740,786 4 -3% 1,729,326,377 1,675,830,695 1,905,690,266 26% 5 1,896,086,267 2,384,424,467 months (June - August) 1,715,452,133 6 1,699,695,486 28% 2,180,516,123 1,092,096,163 7 27% 1,141,643,790 1,454,389,658 1,037,487,448 8 1,130,646,431 17% 1,326,581,946 Overall 2010 vs. 2009 growth is about 17%. 1,855,576,789 9 1,867,738,514 18% 2,212,995,177 2,305,365,159 17% 10 2,259,447,353 2,653,867,748 2,198,839,915 11 2,283,643,871 8% 2,471,746,559 1,699,658,890 12 1,924,412,769 4% 2,006,058,753 In 2010 we can observe higher expenditures in traditionally low peak 2010 2009 2008Source: Kantar Media, ratecard expenditures of advertising market
  5. 5. Television RadioNewspapers Magazines 2010 2009 Outdoor 2008 Cinema - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Million Cinema Outdoor Magazines Newspapers Radio Television 2010 661,103,160 1,157,760,835 2,456,197,891 1,837,884,231 2,412,370,540 14,884,108,754 2009 477,321,702 1,201,482,123 2,412,485,640 1,832,823,410 2,053,241,888 12,057,026,506 TV is much stronger than in previous years. Cinema advertising share is growing (by 39% this year). Newspapers and magazines are facing stagnation* Source: Kantar Media, ratecard expenditures of advertising market *) All data are provided as a ratecard expenditures, but in term of real investments press is in a downturn
  6. 6. RANK YOY RANK YOY RANK2010 Etykiety wierszy 2010 change 2009 2009 change 2008 2008 1 UNILEVER POLSKA 939 075 774 24% 1 756 458 774 8% 1 699 797 069 2 POLKOMTEL 712 727 137 24% 2 573 991 272 37% 4 419 988 184 3 PTK CENTERTEL 567 222 571 6% 3 535 432 541 29% 5 416 120 400 4 PROCTER & GAMBLE 557 562 414 31% 6 426 515 160 -17% 2 516 288 178 5 POLSKA TELEFONIA CYFROWA 508 641 372 17% 5 434 733 986 -3% 3 447 701 178 6 LOREAL POLSKA 484 340 327 2% 4 473 064 469 29% 6 366 379 204 7 NESTLE POLSKA 483 639 759 20% 7 402 131 310 14% 7 353 746 915 8 AFLOFARM 402 558 160 82% 14 220 613 984 45% 21 152 412 438 9 DANONE 364 937 973 31% 10 278 912 885 20% 11 231 606 128 10 RECKITT BENCKISER 346 232 759 36% 12 254 347 189 -8% 9 276 388 166 11 US PHARMACIA 344 387 785 9% 8 314 639 744 36% 12 231 102 946 12 P4 319 730 048 30% 13 246 386 433 29% 13 190 735 617 13 METRO GROUP 299 908 600 -4% 9 311 664 888 13% 10 276 207 745 14 FERRERO POLSKA 283 133 722 34% 15 211 410 377 26% 19 168 313 340 15 HENKEL 276 386 943 49% 19 185 722 367 2% 17 181 965 697 16 AGORA S.A. 264 425 075 -2% 11 268 552 048 -4% 8 281 164 240 17 COCA-COLA POLAND SERVICES 223 976 061 20% 18 186 282 051 -2% 14 189 187 847 18 TELEKOMUNIKACJA POLSKA 185 666 011 11% 21 167 098 377 -9% 16 184 079 181 19 MARS POLSKA 183 861 321 9% 20 168 689 921 -9% 15 184 485 095 20 GLAXOSMITHKLINE 174 101 254 -7% 17 187 715 121 14% 20 164 007 947 Unilever is the biggest media spender at the market. Procter & Gamble is back on the top 5 list. Most of top spenders increased their media investments in 2010 Source: Kantar Media
  7. 7. COMPUTER & AUDIO VIDEO100% CLOTHING & ACCESSORIES 4% 4% HOUSEHOLD APPLIANCES, FURNITURE & DECORATION 5% 5% 4% 80% 6% 5% TRAVEL / TOURISM / HOTELS & RESTAURANTS 6% 7% 6% 6% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES 9% 7% 6% 60% LEISURE 9% 8% 6% 7% BEVERAGES & ALCOHOLS 8% 8% 8% OTHERS 40% 10% 10% 10% AUTOMOTIVE 8% 9% 13% 11% FINANCIAL 20% 14% 13% MEDIA, BOOKS, CDs AND DVDs 13% 14% RETAIL 0% 15% HYGIENE & BEAUTY CARE 2008 PHARMACEUTICAL PRODUCTS, MEDICINE 2009 2010 TELECOMS FOOD Food, Telecoms and Medicines are sectors that spend the most on advertising. Source: Kantar Media
  8. 8. •All time viewing•Commercial impact•Minutes sold
  9. 9. All 16-4925% TVP1 TVP220% Polsat TVP315% TVN7 TVN10% TV4 AtMedia5% Polsat thematic TVN24 Discovery0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 other cab/sat Thematic channels have the highest share of audience during the summer Source: AGB Research Nielsen
  10. 10. All 16-49 62%30% TVP125% TVP2 Polsat20% TVP3 TVN715% TVN TV410% AtMedia Polsat thematic5% TVN24 Discovery0% other cab/sat 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Also share of market changed the most during the summer (except week 15 – due to national mourning). Source: AGB Research Nielsen
  11. 11. 6,000,000 5,576,3745,000,0004,000,0003,000,0002,000,0001,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 For most of the 2010 year sell out was oscillating around 5 million seconds. By first weeks of 2011, sell exceeded this limit and currently is on the level of 5,6 million seconds Source: AGB Research Nielsen
  12. 12. 250,000 200,000 200,674 193,264 150,000 100,000 50,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011In 2010 TVP (TVP1 & TVP2) was making accessible more and more inventory. In week 46 it reached 193k” in aweek, which meant in every hour over 19 minutes were designated for advertising. Source: AGB Research Nielsen
  13. 13. 120,000 108,305 108,599 103,942100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011TVN can sell maximally about 110 k seconds per week. Top weeks in 2010 were week 20 – just after Smolensk tragedyand week 39 – it was beginning of October. Source: AGB Research Nielsen
  14. 14. 140,000120,000 121,189 117,249 113,004 112,458100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011Polsat increased their inventory on week 36 (beginning of back to school period) and currently is balancing on thesell out limit (which is 12 minutes per hour) Source: AGB Research Nielsen
  15. 15. 3,500,0003,000,000 2,860,8312,500,0002,000,0001,500,0001,000,000 500,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011At Media as a broker modifies their portfolio each year and increases their sell out up to 2800-2900 k seconds. Source: AGB Research Nielsen
  16. 16. 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 27% 22% 42% 9% 28% 23% 40% 8% 29% 23% 40% 8% 29% 23% 40% 8% 30% 22% 40% 8% 28% 23% 40% 9% 29% 22% 41% 8% 29% 22% 40% 9% 30% 22% 41% 7% 30% 22% 41% 8% 29% 22% 42% 7% 29% 21% 43% 8% 29% 21% 42% 8% 29% 21% 42% 8% 21% 28% 43% 8% 31% 19% 41% 8% 31% 19% 40% 9% 32% 21% 39% 8% 30% 20% 40% 9% 31% 20% 40% 9% 30% 20% 40% 10% 32% 18% 40% 10% 29% 19% 42% 10% 30% 18% 42% 9% 30% 18% 42% 10% the year. 29% 17% 41% 13% 29% 17% 42% 11% 32% 18% 39% 11% 31% 19% 40% 10% 31% 18% 40% 10% 31% 18% 40% 11% 31% 17% 41% 10% 30% 19% 41% 10% 30% 19% 41% 10% 29% 20% 42% 9% 29% 20% 42% 9% 29% 20% 42% 9% 28% 20% 42% 10% 30% 21% 40% 9% 28% 21% 43% 8% 28% 22% 41% 9% 27% 23% 41% 9% 28% 22% 41% 9% 31% 23% 39% 7% 31% 22% 38% 8% 28% 24% 40% 8% 29% 22% 41% 8% 31% 23% 39% 7% 31% 23% 38% 8% 31% 23% 39% 7% 27% 21% 45% 7% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 23% 23% 47% 7% Prime time share is was the highest in last 2 weeks of Shares of dayparts were rather stable during the year.Source: AGB Research Nielsen Day Time Late Night Prime Time Early Fringe
  17. 17. 100% 00:08:00 00:05:0090% 00:04:30 00:04:00 00:03:4580% 00:03:30 00:03:1570% 00:03:00 00:02:45 00:02:3060% 00:02:15 00:02:0050% 00:01:45 00:01:30 00:01:1540% 00:01:00 00:00:5030% 00:00:45 00:00:40 00:00:3520% 00:00:30 00:00:2510% 00:00:20 00:00:15 00:00:10 0% 00:00:08 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 00:00:05 00:00:01 About 50% of GRPs is generated by 30” spots Source: AGB Research Nielsen
  18. 18. •Seasonality•Players and sectors•Publishers
  19. 19. 600,000,000 60,000500,000,000 50,000400,000,000 40,000 Investments 2008 Investments 2009300,000,000 30,000 Investments 2010 Insertions 2008200,000,000 20,000 Insertions 2009 Insertions 2010100,000,000 10,000 - - 1 2 3 4 5 6 7 8 9 10 11 12 In terms of ratecard, 2010 expenditures were 1% higher than previous years’ but also advertisers bought 2% less ads in press. Source: Kantar Media
  20. 20. 900,000,000 140000800,000,000 120000 Investments 2008700,000,000 100000 Investments 2009600,000,000500,000,000 80000 Investments 2010400,000,000 60000 Insertions 2008300,000,000 Insertions 2009 40000200,000,000 20000 Insertions 2010100,000,000 0 0 The strongest press sectors are retail, telecoms and media. We can observe difference in planning approach depending on sector. Telecoms and Media spend similar amount of money on press advertising, but Media sector gets incomparably more insertions. The reason is, Telecoms are more focused on premium placements Source: Kantar Media
  21. 21. 120,000,000 4500 4000 Investments 2008100,000,000 3500 Investments 2009 80,000,000 3000 Investments 2010 2500 Insertions 2008 60,000,000 2000 Insertions 2009 40,000,000 1500 Insertions 2010 1000 20,000,000 500 0 0 Top press advertisers were: L’Oreal, Unilever, Euro-Net (owner of RTV Euro AGD network) Metro Group (owner of Metro & Makro Cash and Carry, Real, MediaMarkt and Saturn) and Procter & Gamble. Source: Kantar Media, data exclude publishers’ auto promotion
  22. 22. 1,200,000,000 180000 1600001,000,000,000 140000 800,000,000 120000 100000 600,000,000 80000 400,000,000 60000 Revenues 2008 40000 Revenues 2009 200,000,000 20000 Revenues 2010 0 0 Pages sold 2008 Pages sold 2009 Pages sold 2010 Agora is no1 Publisher, but each year it’sloosing it’s potential. Source: Kantar Media
  23. 23. -20% -15% -10% -5% 0% 5% 10%12 -1%11 8%10 -1%9 6%8 -6% 20107 -7% 20096 -3% 20085 0%4 1%3 -11%2 -16%1 -14% 0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000 Outdoor expenditures were relatively smaller for first 3 months of the year. Stable situation in April/May might be caused by President’s election campaigns. During the summer outdoor expenditures dropped, and regained in September. End of the year was weaker than in previous years Source: Kantar Media
  24. 24. 2008 2009 2010 AMS STROER POLSKA 15% 14% 15% 28% 31% 31% CITYBOARD MEDIA 10% 12% 10% CLEAR CHANNEL POLAND 11% 11% 10% 20% 18% 19% NEWS OUTDOOR POLAND 16% 14% 15% OTHERNews Outdoor Poland was bought by Stroer inOctober, but in the scale of whole year, The relationbetween biggest media owners didn’t changesignificantly Source: Kantar Media
  25. 25. 4500000040000000350000003000000025000000 200820000000 2009 2010150000001000000050000000 0 AMS STROER POLSKA CITYBOARD MEDIA CLEAR CHANNEL NEWS OUTDOOR OTHER POLAND POLAND Revenues of all biggest players decreased, except Stroer, which bought News Outdoor in October Source: Kantar Media
  26. 26. 800,000,000700,000,000600,000,000500,000,000 2008400,000,000 2009300,000,000 2010200,000,000100,000,000 - Frontlight Billboard Citylight Backlight Sales of all OOH vehicles dropped. Expenditures on citilights almost did not change Source: Kantar Media
  27. 27. 90,000,00080,000,00070,000,00060,000,00050,000,000 200840,000,000 200930,000,000 201020,000,00010,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 2010 seems to create new seasonality pattern. As cinema becomes more and more important in media planning, (39% growth of media investments) new periodicity of expenditures is based on the opening nights timetable. Source: Kantar Media
  28. 28. 201090,000,00080,000,00070,000,00060,000,00050,000,00040,000,00030,000,00020,000,00010,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 The biggest expenditure peaks are related to big and awaited premieres: Prince of Persia; Shrek Forever; Eat, Prey and Love ; Twilight Saga: Eclipse, Harry Potter or TRON Source: Kantar Media
  29. 29. 1% 0% 1% 1% 0% 1% 2% 0% 1% 2%100% 2% 1% 3% 3% 3% 2% 4% 4% 3% 5% 4% 5%90% 3% 5% 8% HYGIENE & BEAUTY CARE 4%80% HYGIENE & BEAUTY CARE 5% HYGIENE & BEAUTY CARE COMPUTER & AUDIO VIDEO 6% COMPUTER & AUDIO VIDEO 9% 8% COMPUTER & AUDIO VIDEO 5%70% BEVERAGES & ALCOHOLS 3% BEVERAGES & ALCOHOLS BEVERAGES & ALCOHOLS 10% 11%60% 10% AUTOMOTIVE AUTOMOTIVE AUTOMOTIVE 6% 8% 11%50% TELECOMS TELECOMS TELECOMS 16% 16% 13%40% LEISURE 6% LEISURE LEISURE30% 12% 14%20% FOOD 25% FOOD FOOD 18% 17%10% 0% 2008 2009 2010 More sectors notice attractiveness of cinema advertising. Shares of traditionally most important sectors are decreasing, while new sectors are getting more and more important Source: Kantar Media
  30. 30. 2008 2009 2010 BEST MARKETING PROMOTION MULTIKINO MULTIKINO AGENCY 35% MULTIKINO NEW AGE MEDIA NEW AGE MEDIA 65% NEW AGE MEDIA Polish cinema market is very consolidated – there are only 2 media owners which are monitored. Source: Kantar Media
  31. 31. http://www.youtube.com/watch?v=NwnuwGhcpRUMedialets created the worlds first shakable advertisement forDockers, together with agencies OMD and Razorfish. Users shaketheir iPhone to make the Dockers guy dance. This ad utilizes theiPhones accelerometer as well as audio capabilities and appears intargeted, free iPhone applications.(Case from USA)
  32. 32. Facebook statistics portal SocialBakers is reporting that the social network now has 600 million usersIt also reveals where the biggest gains have been made over the last six months.Over 20.7 million new users have signed up in the US, 8.3 million in India, 8 million in Indonesia, 6.2 million in thePhilippines and 5.8 million in Mexico.Looking at percentage growth the big surges forward have come from Europe: Germany with 50% growth, Russia at70% and Poland, which doubled its amount of users to hit 4.8 million.The incredible thing is that it’s only been six months since Facebook reached 500 million users. Can this level of growthcontinue? Goldman Sachs, who at the start of 2011 invested in Facebook.Goldman Sachs combined with Russian investor Digital Sky Technologies invested $500m into the social network. TheWall Street bank also set up a special purpose investment vehicle for its clients to raise a further $1.5bn.The investment valued the company at $50bn and sparked speculation that an IPO could be on the horizon for Facebook.Currently, Facebook does not disclose financial data. In the document, the social media network stated that it expectedto cross the 500-investor threshold by 2010, which, under US law, would mean it would be forced to publicly disclosefinancial information. Source:http://wallblog.co.uk/2011/01/14/facebook-makes-600-million-friends/#ixzz1FeSWev7d
  33. 33. Including the fact that 60% of US mothers search for coupons online.http://www.youtube.com/watch?v=KhlJgFznaxI
  34. 34. Beaurepaires Tyres in Australia is enjoying a new wave of interest from female Australians after running an advertising campaign featuring shoes. Launched in October 2010, the campaign draws analogies between tyres and women’s shoes and is designed to make tyre buying easier to understand and more female friendly. The new campaign appeared in top female publications, including The Australian Women’s Weekly, Madison, Grazia and Woman’s Day and is supported by an integrated PR and social media campaign, as well as advertorial and point of sale material.Source: http://theinspirationroom.com/daily/2011/beaurepeaires-tyres-and-womens-shoes/
  35. 35. http://www.youtube.com/watch?v=-ull0KtTifo http://www.youtube.com/watch?v=3bmYWU3CdKIMcDonalds Belgium is writing the Big Mac hamburger into the history books intelevision commercials starring Mona Lisa, Leonardo da Vinci and NapoleonBonaparte star. The ads help us understand just what it was that made Mona Lisasmile and Napoleon hide his hand inside his pocket Source: http://theinspirationroom.com/daily/2011/big-mac-part-of-the-legend/
  36. 36. Pulp Books in South Africa provide a personal service for customers, searching forappropriate books in response to email enquiries. That service is highlighted in “ReadYourself Interesting”, a print advertising campaign featuring bookcase heads in socialsettings. “Let us recommend you something”. http://theinspirationroom.com/daily/2011/pulpbooks-read-yourself-interesting/
  37. 37. http://www.youtube.com/watch?v=lqT_dPApj9U http://www.youtube.com/watch?v=hVap-ZxSDeE http://www.youtube.com/watch?v=oiu9PcEyQ5Y Coca Cola has taken the Happiness Machine campaign to new levels with appearances of the Happiness Truck around the world. Over 25 videos around the world took inspiration from the original Happiness Machine, each with the question, “Where will happiness strike next?”. Now we have a Coca Cola delivery truck converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil, and Marikina City, in The Philippines. See the Where Will Happiness Strike Next site and Facebook hub to follow the truck’s progress.http://theinspirationroom.com/daily/2011/coca-cola-happiness-truck/
  38. 38. Smart Canada, division of Mercedes-Benz Canada, is showcasing the Smart ForTwo’s small turning radius using cement trucks during the 2011 CanadianInternational AutoShow in Toronto, February 18 to 27. City cement trucks have beentransformed into naturally rotating mobile billboards with a Smart ForTwo coupe ontheir spinning cement drums. To minimize the environmental footprint, the brandedtrucks are driving along already established routes (construction sites) which passthrough some of the city’s highly-trafficked areas. The initiative, which will continuefor four weeks, is being promoted online at Smart Canada’s Facebook page. Thefirst ten people to take a photo of the cement truck and post it there will win 2 ticketsto the Canadian International AutoShow in Toronto. Source: http://theinspirationroom.com/daily/2011/smart-for-two-cement-trucks/
  39. 39. Red Bull is sponsoring “Street Art View“, an online collection of places on GoogleStreet View where street art is present. Anyone who come across street art on theirway can tag it on the website and help build the biggest art collection in the world.Source: http://theinspirationroom.com/daily/2011/red-bull-street-art-view/http://www.streetartview.com/
  40. 40. Media Direction OMD webpage:www.mediadirection.com.pl In case You have any further questions concerning Media Landscape Updater, please call Czarek Kulesza kulesza@mediadirection.com.pl

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