With a focus on
Where Pixels commit suicide and cool
comes to die
Vlog is a contraction of the term ‘video blog’.
According to Mike Miliard (http://www.bostonphoenix.com/boston/news_features/top/
features/documents/05145823.asp), video blogging is ‘the next stage in blog evolution.’
So like a blog it can cover anything from politics, business, news, gossip, food, sad
hipsters, your many cat’s all named mittens and the list goes on. For instance the ﬁrst
known video blog (http://www.4tvs.com/explanation.html) was published in 2000. It was by
Adam Kontras, who was describing his move to Los Angeles and his attempt at show
Mostly a vlog is a person ﬁlming themselves in their room; talking about life or
nothing really all that important. But it can be serious, comedic or informative. But in
the last couple of years Politicians and news websites have fully embraced the vlog.
For instance both Prime Minister Kevin Rudd and former Prime Minister John Howard
used YouTube to broadcast their policies to the “Younger Generation”. Fairfax media
uses vlogs to tell the news, give reviews of TV, movies, gadgets and to tell gossip and
give life advice.
So in conclusion, a vlog is a way to get your voice and opinions out into the big wide
world. Unlike blogging your audience can see your face, your actions, your
idiosyncrasies and hear your voice; Something a blog cannot do. This is why Politicians
have taken it on. It is also easier to watch a screen and gain information from that, than
it is to read a 1000 word article in a newspaper, magazine or on a website.
FEEL the swine ﬂu (http://
Community Channel (AKA Natalie Tran) is a
digital media student of the University of
New South Wales, from Sydney. She is also
the most subscribed of all time in
australia, and 18th most subscribed in the
world on YouTube. Her ﬁrst vlog was
created on September 25, 2006.
Her videos are mostly about her daily life
with observational and self-depreciating
humour. She also discusses social
dilemmas, like how much money to spend on
presents or rude retail workers.
Mainstream Media Vs Vlogs
The difference between mainstream media and vlogging is that the majority of vlogs
are made by people in the general public. Also it’s incredibly cheap. This is due to
the inﬂux of cheap digital cameras and webcams, as well as a large selection of free
video editing software being made available. Over a decade ago these things were
In relation to Natalie Tran’s (Community Channel) vlogs; she interacts with her
viewers, by asking them if they had similar situations, or views etc. commenting back
through her ever present ‘Porno Music/Comment time’ segment at the end of every
video. She also talks about things that some of her subscribers have said to her in
the main parts videos.
What does it Cost?
nothing. So long as you have a computer, webcam and microphone you essentially
have everything to make your very own vlog. However, for a more professional
looking video, you could purchase more expensive equipment and software.
politicians and news media Might incur production costs with a small ﬁlm crew and
editing team. Despite that it is a small fraction of the cost for something that would
appear on TV, and vlogs have the potential of reaching the ever growing number of
people who are watching TV on the internet.
An Analysis, cont.
Community Channel: A Critique
It’s interesting to watch Natalie Tran’s videos from her earliest to her most recent.
As you can would see, the amount of improvement her production quality through
the four years that she has been vlogging; from poor quality videos with bad
lighting, angles, bad editing and sound that just doesn’t seem in sync with the video.
To Better ﬁlm quality and lighting. However she still has some problems with
editing with not quite right cuts and graphics. Another thing to take note of is that
she ﬁlms some of her situational skits with a hand held camera. These skits are
often well presented and edited. They will rarely have her friends or mum acting
out parts, but she mostly plays all the parts herself. Using a clone of herself on
screen at the same time, and sometimes her mum as a stunt double, as seen in the
video ‘FEEL the swine ﬂu’. The quality doesn’t match up with what you might get in a
professional TV or ﬁlm production, but for most YouTube vlogs, her videos are
pretty high in terms of quality and production. They are also pretty entertaining,
which is no wonder why she is one of the most subscribed people in the world.
The People Who Like to Watch
Community Channel has viewers from a wide range of countries. When YouTube was
mostly a North American phenomenon; she already had a large following. Of the
more than 239,186,037 views; The majority of them are middle class Gen Y’ers. This is
because she talks about things that they may come across in their own lives, and her
sense of humour is also very appealing to that generational group.
I would like to thank coffee, and all it’s magical