Your SlideShare is downloading. ×
YouTube and Small-size Productions
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

YouTube and Small-size Productions

692
views

Published on

Created by Cagdas "Chad" Toprak

Created by Cagdas "Chad" Toprak

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
692
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Success of small-size/low-budget video production teams with use of online video sharing websites Presented by Cagdas “Chad” Toprak
  • 2.
    • Why online video sharing websites are being preferred over traditional means of watching video
    • Using YouTube as a stepping stone to further develop the “Social Capital”
    • Examples of the use of online video
  • 3. Why do we prefer online videos? >
  • 4.
    • Simplicity
    • On-demand video
    • Have YOUR say
  • 5. BUT Like everything else, it has its downsides
  • 6.
    • Loading / buffer time
    • Advertisements
    • Misleading / offensive content
  • 7. All hope is not lost!
  • 8. May-2010 http://www.alexa.com/topsites
  • 9. Video VideoStar RadioStar Internet http://www.youtube.com/watch?v=Iwuy4hHO3YQ http://www.youtube.com/watch?v=BiB0VgOKojg
  • 10. Why is YouTube a great place to start?
  • 11.
    • Broad audience
    • Feedback
    • It’s free!
  • 12. But how do I get known?
  • 13.
    • Determine your target audience
    • Post (embed) on websites, forums, blogs. Establish a fan base.
    • The “viral” effect
  • 14. taking n00bs to school since 2004 http://www.youtube.com/watch?v=tV6cjKxZFOM
  • 15. http://www.purepwnage.com/ http://www.showcase.ca/video/
    • Pure Pwnage is an Internet-distributed comedy / mockumentary series from ROFLMAO Productions which involves the life of “pro-gamers”
    • Based in Toronto, Canada
    • Running since May, 2004
    • Viewer base estimated to be 3 million in 2007
    • Commissioned by Showcase in August, 2009
    • Average running time:
      • Web series – 10 mins
      • TV series – 22 mins
    • Online merchandise store used as a way of making profit
  • 16. http://www.watchtheguild.com/ http://www.youtube.com/watch?v=urNyg1ftMIU
    • The Guild is an online sitcom about the life of a guild in an MMORPG. Average episode is 3-8 minutes long
    • Running since July 2007
    • Serves over 50 million online users
    • Has won many awards (incl. 2007 Youtube “Best Series” Award)
    • Is broadcasted on its official website, YouTube, iTunes, and Xbox Live Marketplace
  • 17. http://www.d-9.com/ http://www.youtube.com/watch?v=iNReejO7Zu8
    • Used as a teaser for the movie, and went viral
  • 18. YouTube does not only cater for films, but for other products and services too!
  • 19.
    • University of Bridgeport uses YouTube to promote their campus and courses to a wide variety of potential students
    • Promotion videos on YouTube helped the university to exceed 2008 enrolment goals by 30%, and in 2009 by 43%
    • Good example of success through online video sharing websites
    http://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=65451
  • 20.
    • Dynomighty Design made $130,000 in three months after being featured on the main page of YouTube for 10 days
    • Over 50% of referred traffic to Dynomighty’s website comes from YouTube
    http://blog.searchenginewatch.com/100331-094844
  • 21. http://socialmediarisk.com/2010/03/dominos-loses-10-of-its-value-in-one-week/
    • A prank gone bad
    • Domino’s employees demonstrate unhealthy acts with use of food on YouTube
    • The video goes viral, Domino’s stock prices dropped 10% over the week and shareholders lost millions
    • Be careful what you upload to YouTube!
  • 22. So what is this all about?
  • 23. It’s about You…. Tube It’s about You !
  • 24.
    • YouTube lets you watch what you want, when you want, where you want (yes, mobile ;D)
    • It’s free and full of viewers, so use it to your advantage!
    • If it’s not on the internet, it does not exist
  • 25. Thank you for viewing :)