Assignment 2 farmville -thao s3242198

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Topic: FarmVille - The Future of Social Gaming by Thao s3242198

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Assignment 2 farmville -thao s3242198

  1. 1. Media Culture 2 on 21 April 2010 By Thao Uyen Truong – s3242198
  2. 2. 1. Overview 2. The popularity of Farmville 3. The Interaction between Farmville , Facebook and Community 4. Why Farmville is the future social gaming? 5. Conclusion 6. References
  3. 3.  Farmville is a real-time farm simulation game application on social networks such as Facebook and My Space.  Farmville released in June 2009 on Facebook and is developed by Zynga– an online game company  Gameplay: players grow their own virtual farms by:  designing and building their farms  planting and harvesting virtual seeds and fruit trees  purchasing buildings and farming accessories  purchasing and raising livestock  Farmville is a clone of Farm Town but more successful than Farm Town
  4. 4.  According to an online article by The Mashable (a social media guide), Farmville has become the most popular game application on Facebook with 26.5 millions daily active players and 69.2 millions monthly active users by the end of 2009  Bigger than social network Twitter (18 millions)
  5. 5.  FarmVille on Facebook won Social Networking Game of the Year Award 2009 : 81 millions monthly active players  FarmVille has achieved over 82.4 million active users and over 23.8 million fans in April 2010 (according to Appdata web).  Total FarmVille players are over 20% of the users of Facebook and over 1% of the population of the world in April 2010. ( Wikipedia)
  6. 6. http://www.youtube.com/watch?v=A8MpkVY9L-Q
  7. 7. Social Network Facebook Social Social Game Network Farmville Community Real Life Analogy: Facebook is a shopping centre, Farmville is an entertainment shop and Community as customers .
  8. 8.  Farmville leverages the social networking aspects of Facebook  Zynga pays Facebook millions of dollars every year for marketing Farmville on their site  Farmville makes money from marketing for other companies and selling virtual farming accessories/goods to players  Community get virtual money from growing and harvesting farms, or from real currency (Credit card/ PayPal) to buy virtual goods, to build bigger farms, and to advance their game level. Example: "For me it's just relaxing and fun. I don't have to think hard about it, and I can do it while watching TV," Lauren Kohn, 37, a mother of three in San Jose said . To buy virtual goods she spent over $100 since first-time she played four months ago. http://tech.fortune.cnn.com/2009/10/26/farmville-gamemaker-zynga-sees-dollar-signs/  Farmville developers use the profit to design more game levels, new goods and new ideas to retain players interest.  To attract players, Farmville creates three way of measuring progress: experiences points, achievements and Co-op farming.
  9. 9.  Social motivation and behavior; Facebook is a bridge for social media, social networks and business.  Farmville is a free online application available on social networking sites such as Facebook and Myspace.  Farmville ranks among the top five games played daily on Facebook.  Players interact with each other through gameplay;  helping each other with their farming  offering each other gifts (e.g. Experience Points, Seeds, Livestock…etc.)  sharing their experiences and fun in Farmville (e.g. IM, Blog, Personal Gameplay Updates on Facebook)
  10. 10.  Farmville has become one of the most popular online social games  Farmville is easy, fun, and attracts players of different age  Farmville is a future social game  Disadvantages:  Time consuming  Can take you away from your reality life  Can cost real money Example: two weeks ago , a 12 years old UK boy spent £ 905 in Farmville including: about £288 of his own savings, and £625 was billed to his horrified mother’s credit card.
  11. 11. 1. http://www.youtube.com/watch?v=A8MpkVY9L-Q 2. http://tech.fortune.cnn.com/2009/10/26/farmville-gamemaker-zynga-sees- dollar-signs/ 3. http://en.wikipedia.org/wiki/FarmVille 4. http://www.customer-experience-labs.com/2010/02/24/understanding- facebook-the-farmville-phenomenon-and-the-future-of-social-gaming/ 5. http://www.allfacebook.com/2009/06/zynga-farmville/ 6. http://www.techiteasy.org/2010/02/05/farmville-the-rpg/ 7. http://www.insidesocialgames.com/2009/07/15/with-farmville-zynga-joins- the-facebook-farming-fray/ 8. http://www.insidefacebook.com/2009/07/15/farmville-is-the-fastest-growing- app-on-facebook-at-over-3-million-new-users-this-week/ 9. http://www.fastcompany.com/blog/kate-rockwood/bizzy-body/why-are-we- obsessed-online-farming?partner=rss 10. http://mashable.com/2010/03/30/farmville-addiction/ 11. http://www.techiteasy.org/2010/01/12/thoughts-on-farmville-an-addictive- but-flawed-facebook-game-2/ 12. http://www.appdata.com/facebook/apps/index/id/102452128776

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