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Stephany Van Willigenburg - Google
 

Stephany Van Willigenburg - Google

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Presentation for MediaCom Engage conference, Edinburgh, 23/10/12

Presentation for MediaCom Engage conference, Edinburgh, 23/10/12

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    Stephany Van Willigenburg - Google Stephany Van Willigenburg - Google Presentation Transcript

    • Stephany van WilligenburgNew Products & Solutions –Google UK Google Confidential and Proprietary 1
    • Building BetterConnectionsthrough Mobile &Social Google Confidential and Proprietary 2
    • Google Hangouts & Google+ http://www.youtube.com/watch?v=y1Uv7as5ZmI Google Confidential and Proprietary 3
    • The world around us ischanging Google Confidential and Proprietary 4
    • Three mainreasons Google Confidential and Proprietary 5
    • SPEED of the UK will70 have 4G coverage by the end of 2013% Google Confidential and Proprietary 6
    • ACCESSibility averageTheprice of an entrylevel smartphonehas fallen to £83 Google Confidential and Proprietary 7
    • INFORMATION of UKs population44 visits price comparison sites% Google Confidential and Proprietary 8
    • Today’s consum is … different Google Confidential and Proprietary 9
    • Google Confidential and Proprietary 10
    • 1 Today’s consumer is CONNE CTED 2 Today’s consumer is EMPOWEFive Consumer REDTRENDS3 Today’s consumer is SAVVY 4 Today’s BUSY consumer is 5 Today’s consumer has high EXPECTAT Google Confidential and Proprietary 11
    • WHENEVER,WHEREVER48%Increase in time spent online in two years40%of all UK adults use 2+ devices to go online Of time spent online28%is via mobile Google Confidential and Proprietary 12
    • wwwUnderstandingthe value ofmobile Google Confidential and Proprietary 13
    • Applying the £600Kdesktop Q3model to InvestmentMobile: 10KThe right Orders @ £30approach? £300K ROI (-50%) Google Confidential and Proprietary 14
    • In- store Mobile Via phone conversion call s take new Cross device forms From apps On the mobile web Google Confidential and Proprietary 15*Source: Deloitte Digital 2012
    • Assigning Value to Mobile Conversions Considering all mobile conversion types £600K Q3 Investment60K 100K 10K 20K 190K Calls Direction App Total@ £3/call clicks Orders @ downloads conversions @ £2/click £30 @ £5/download £300 £780 K Google Confidential and Proprietary 16
    • WHAT SHOULD YOU BE DOING? Develop a cross platform digital strategy Ensure your customers have a great user experience across all platforms by developing mobile and tablet optimised sites Google Confidential and Proprietary 17
    • KEEPINGUP WITHTHETAB SYNCING INCONSUMECHROMEIn this age of multi-deviceRusage, we thought consumerswould find it useful if they couldquickly access their open tabsacross multiple devices. Google Confidential and Proprietary 18
    • Live Demo reference slides – Google Chrome cross device browsingGoogle.com/chrome Google Confidential and Proprietary 19
    • Live Demo – Google+ and Google chrome web experiments from mobile/ipad scan the qr codehttp://odem.chromeexperiments.com/LVeIWW Google Confidential and Proprietary 20
    • Google Confidential and Proprietary 21
    • Google Confidential and Proprietary 22
    • Live Demo – Social in Google Maps Google Maps results list can be filtered by preference. My colleague Chris is in my Google+ Circles so his review is instantly included. Google Confidential and Proprietary 23
    • Live Demo – 3D Maps Google Confidential and Proprietary 24
    • Google Confidential and Proprietary 25
    • Google Glass http://www.youtube.com/watch?v=9c6W4CCU9M4 Google Confidential and Proprietary 26
    • Thank you!Stephany@google.com@Svdubs Google Confidential and Proprietary 27
    • Google self driving cars Google Confidential and Proprietary 28