Nick Cohen - MediaCom

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Presentation for MediaCom Engage conference, Edinburgh 23/10/12

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Nick Cohen - MediaCom

  1. 1. Building betterconnections across mediaNick Cohen, Head of MediacomBeyond Advertising23rd October 2012
  2. 2. Vs
  3. 3. Vs
  4. 4. Vs
  5. 5. Media multi-tasking 20% Multi-taskingSource: Ofcom Digital Day research
  6. 6. “Connected Media”
  7. 7. Mobile & social are now a part of all campaigns,whether we plan it or not!
  8. 8. So how do respond?
  9. 9. “Connected Content”
  10. 10. Skoda: ‘British cycling programme’
  11. 11. Skoda: ‘British cycling programme’
  12. 12. Volkswagen: ‘See Film Differently’
  13. 13. Volkswagen: ‘See Film Differently’
  14. 14. Green Flag: ‘Notes from Hidden Britain’
  15. 15. “Connected Planning”
  16. 16. Building connections between platforms has to startwith the original idea TV Social Print Media CORE IDEA Digital Radio Experiential
  17. 17. To build connections between media, you need toconnect disciplines CONTENT + DIGITAL + MEDIA
  18. 18. Connections need to be made throughout thecampaign lifecycle Ideation & Campaign Strategy concept Production Evaluation Live development
  19. 19. Thank you

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