Jem Lloyd Williams MediaCom @ MediaCom Engage 25 4-13

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Connected Planning

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Jem Lloyd Williams MediaCom @ MediaCom Engage 25 4-13

  1. 1. Connected planningHow marketing got interestingagain
  2. 2. WHAT DO WE MEAN BYCONNECTED PLANNING?
  3. 3. To deliver connected planning we need tounderstand consumers’ behaviour
  4. 4. IS IT NEW BEHAVIOUR?
  5. 5. Inviting trial is the oldest trick in the book –and it works…
  6. 6. With mobiles in everyone’s hands, all mediaoffer connections
  7. 7. Outdoor’s gone all sexy…
  8. 8. TV DRIVES MORECONNECTIONS THAN MOST
  9. 9. People now expect real-time info in ads…
  10. 10. They love to play along in real time – butthen they always have…
  11. 11. We asked the nation to play along with VW
  12. 12. They responded in their 000s
  13. 13. And the winner was…
  14. 14. CONNECTING DATA ISCHANGING HOW WE MARKETTO FOLK
  15. 15. Delivering the right ad for the household…
  16. 16. AdSmart targets specific groups moreaccurately
  17. 17. And it saves big spenders money
  18. 18. Simple use of data is good (and effective),though
  19. 19. MEDIA OWNERS ARE MAKINGTHEIR CONNECTIONS PLAY
  20. 20. YouTube – coming to a living room likeyours…
  21. 21. MSN realises that connections are what willdrive their business forward
  22. 22. Connecting consumers to content is ourfuture
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