Derek Scobie You Tube @ Mediacom Engage 25 4-13

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Changing your view of YouTube

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  • 1. Intro - Agency Rep - No Slides required2. Strategy - Kevin - YT Brand and top line of b2b narrative3. Hamish - Gen C 4. Derek - No slides, only videos 5. A pair from the sales team, those for that agency/plus buddy? Do the detail re planning/buying. Maybe even get an agency bod involved in a double act? Always nice.6. Intro person does a wrap up.
  • 1. Intro - Agency Rep - No Slides required2. Strategy - Kevin - YT Brand and top line of b2b narrative3. Hamish - Gen C 4. Derek - No slides, only videos 5. A pair from the sales team, those for that agency/plus buddy? Do the detail re planning/buying. Maybe even get an agency bod involved in a double act? Always nice.6. Intro person does a wrap up.
  • We call them “Gen C” because they thrive on the 4 Cs
  • http://www.youtube.com/watch?internalcountrycode=GB&v=UrRUDS1xbNs
  • http://www.youtube.com/watch?internalcountrycode=GB&v=2dDVcPyHMvk&feature=youtu.be
  • http://www.youtube.com/watch?internalcountrycode=GB&v=loMGOdaGHhQ&feature=youtu.be
  • http://www.youtube.com/watch?internalcountrycode=GB&v=TjK0m7T-h0o&feature=youtu.be
  • Not easy to buy, loads of different formats and names, different price points.We’ve reduced these barriers to entry to make it much easier for you to buy YouTube from us.We’ve done lots of work to try and simplify all of this resulting in what I’m about to show you.
  • Not easy to buy, loads of different formats and names, different price points.We’ve reduced these barriers to entry to make it much easier for you to buy YouTube from us.We’ve done lots of work to try and simplify all of this resulting in what I’m about to show you.
  • Derek Scobie You Tube @ Mediacom Engage 25 4-13

    1. 1. REFRESHINGYOUR VIEW OFYOUTUBEDEREKSCOBIE@GOOGLE.COM
    2. 2. AUDIENCE
    3. 3. CREATORS
    4. 4. ADVERTISERS
    5. 5. THE YOUTUBE AUDIENCE
    6. 6. GEN C
    7. 7. CREATION CURATION CONNECTIONCOMMUNITY
    8. 8. WHAT THEY ARE WATCHING
    9. 9. THE YOUTUBE YOU THINK YOU KNOWTHE YOUTUBE YOU SAY YOU WANTTHE YOUTUBE YOU NEED TO ENGAGEWITH
    10. 10. The YouTube youthink you know
    11. 11. THE YOUTUBE YOU THINK YOUKNOWAUTHENTICUNIQUEUNPREDICTABLE
    12. 12. The YouTube yousay you want
    13. 13. THE YOUTUBE YOU SAY YOUWANTWELL-KNOWNPROFESSIONALCONTROLLED
    14. 14. The YouTube youneed to engage with
    15. 15. THE YOUTUBE YOU NEED TOENGAGE WITHORIGINALCONSISTENTCOLLABORATIVE
    16. 16. How brands canuse all of YouTube
    17. 17. MAKING THE MOST OF YOUTUBEAuthenticBranded contentProfessionalVOD keystoneOriginalSponsorships
    18. 18. NEW OPPORTUNITIES FOR BRANDSTO CONNECT
    19. 19. SCALE
    20. 20. SCALEAudience & Topic TargetingPrime PacksRoadblock
    21. 21. NEW OPPORTUNITIES FOR BRANDSTO CREATE
    22. 22. Make ads worthwatching
    23. 23. Be quickor be dead
    24. 24. Think like acreator
    25. 25. Collaborate &co-create
    26. 26. THANK YOU

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