UPER CONNECTED
MEDIA
PARTNERSHIPS

S

MediaCom Edinburgh
10th October 2013
Dilupa Nanayakkara, Head of Strategy, Bauer
Med...
BAUER MEDIA GROUP: GLOBAL
4 Continents - 17 Countries

OVER

570
MAGAZINES

OVER

OVER

300

50

DIGITAL
PRODUCTS

RADIO &...
53

Magazines

43

Radio Stations

07

Television

20 Million

REACH
AT ANY ONE TIME REACHING
OVER 2/3 OF
ALL WOMEN
AGED 1...
B

AUER’S TARGET MARKET
PREMIUM

LIFESTYLE

PEOPLE

SPECIAL
INTEREST

TV

FOOD

WOMEN

CHILDREN
AND
YOUTH

OLDER
MARKET
S

UCCESSFUL BAUER
PARTNERSHIPS
INSIGHT

CONTENT

WE KNOW

WE OWN
Heat & C4 LIVE
Dual screen
Companion
shows

O2
GoThinkBIG

Matalan
Closer & ITV
Partnership
O2
GoThinkBIG
1

INSIGHT
O2 ‘Think Big’
CSR

2

3

IDEA
GOTHINKBIG

EXECUTION
Editorial +

4

RESULTS
No.10 Support

Commercial

A socia...
H

OW TO GET THE BEST

WHAT TO DO

MOST IMPORTANTLY

Test, test, test….

That grumble can become a truth

Launch product w...
Matalan
Closer & ITV
Partnership
2

IDEA
22+ week partnership

1

4

INSIGHT

Value, editorial, pap
er technology, AFP

3 EXECUTION

Creative execution

Th...
H

OW TO GET THE BEST

WHAT TO DO

MORE IMPORTANTLY

Be clear on individual roles

Trade + PR is aligned

Understand how t...
Heat & C4 LIVE
Dual screen
Companion
shows
1

INSIGHT

Increase in dual
screen technology

2

3

IDEA

EXECUTION

Simulcast live programmes on
E4.com and heatworld.c...
H

OW TO GET THE BEST

WHAT TO DO

MORE IMPORTANTLY

Spend time on what matters

Right platform – right
audience

Focus on...
F

AMILY
Your Partnership will
be like a family:
dysfunctional but
you will learn to
make it work!
Bauer at MediaCom Engage October 2013
Bauer at MediaCom Engage October 2013
Bauer at MediaCom Engage October 2013
Bauer at MediaCom Engage October 2013
Bauer at MediaCom Engage October 2013
Bauer at MediaCom Engage October 2013
Bauer at MediaCom Engage October 2013
Bauer at MediaCom Engage October 2013
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Bauer at MediaCom Engage October 2013

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Dilupa Nanayakkara closes the conference with cases studies and key learnings on how to get the most out of multi-media brand partnerships

Published in: Business, Technology
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Bauer at MediaCom Engage October 2013

  1. 1. UPER CONNECTED MEDIA PARTNERSHIPS S MediaCom Edinburgh 10th October 2013 Dilupa Nanayakkara, Head of Strategy, Bauer Media
  2. 2. BAUER MEDIA GROUP: GLOBAL 4 Continents - 17 Countries OVER 570 MAGAZINES OVER OVER 300 50 DIGITAL PRODUCTS RADIO & TV STATIONS 200 MILLION REACH
  3. 3. 53 Magazines 43 Radio Stations 07 Television 20 Million REACH AT ANY ONE TIME REACHING OVER 2/3 OF ALL WOMEN AGED 15-34 39% THAT’S OF THE POPULATION! REACHING 62% OF ALL 15-24 36% OF ALL ABC1s
  4. 4. B AUER’S TARGET MARKET PREMIUM LIFESTYLE PEOPLE SPECIAL INTEREST TV FOOD WOMEN CHILDREN AND YOUTH OLDER MARKET
  5. 5. S UCCESSFUL BAUER PARTNERSHIPS INSIGHT CONTENT WE KNOW WE OWN
  6. 6. Heat & C4 LIVE Dual screen Companion shows O2 GoThinkBIG Matalan Closer & ITV Partnership
  7. 7. O2 GoThinkBIG
  8. 8. 1 INSIGHT O2 ‘Think Big’ CSR 2 3 IDEA GOTHINKBIG EXECUTION Editorial + 4 RESULTS No.10 Support Commercial A social media hub and partnership between O2 and Bauer Media 16-24s Second highest unemployment Support and inspiration for young people seeking work & 16-24s Want real opportunities and career advice from trusted people Features Opportunities Tools Conversations 2,500 + Skills and experience in first 3 months. Commitment to bridge skills gap for 46,000 over 3 years Social enterprise partners:
  9. 9. H OW TO GET THE BEST WHAT TO DO MOST IMPORTANTLY Test, test, test…. That grumble can become a truth Launch product will change Identify stakeholders: working group Be agile Weekly conference calls Invest in a great Project Manager
  10. 10. Matalan Closer & ITV Partnership
  11. 11. 2 IDEA 22+ week partnership 1 4 INSIGHT Value, editorial, pap er technology, AFP 3 EXECUTION Creative execution This morning partnership “Window to the high street” Front page flash RESULTS Increase in driving traffic to Matalan online sales, increasing footfall & basket size Retail partnership with Matalan stores Fashion sense TV Database of 11m matalan customers Exclusive subs deal with Closer & heat Editorial support Editorial tweets Curator for MATALAN Kat Byrne Future: adding Bauer Radio to the mix
  12. 12. H OW TO GET THE BEST WHAT TO DO MORE IMPORTANTLY Be clear on individual roles Trade + PR is aligned Understand how the advertiser will measure success Contingency budget - don’t spend it
  13. 13. Heat & C4 LIVE Dual screen Companion shows
  14. 14. 1 INSIGHT Increase in dual screen technology 2 3 IDEA EXECUTION Simulcast live programmes on E4.com and heatworld.com 4 RESULTS HOLLYOAKS + REVENGE Increase in young people using Twitter Fans, cast & Unseen footage Prompting fans to go to their mobile devices MIDNIGHT BEAST 23M Generating the most buzz online +20% +37% +23%
  15. 15. H OW TO GET THE BEST WHAT TO DO MORE IMPORTANTLY Spend time on what matters Right platform – right audience Focus on the technology and the smooth transition We’re Creatives not IT Avoid having to pay for extra talent Twitter feeds go global
  16. 16. F AMILY Your Partnership will be like a family: dysfunctional but you will learn to make it work!
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