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John Pritchard,  Microsoft UK, MediaCom Engage, 19/05/10
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John Pritchard, Microsoft UK, MediaCom Engage, 19/05/10

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John Pritchard is a Creative Strategist at Microsoft UK. This presentation was made to 50 Scottish Government Framework clients and roster agencies at MediaCom Engage in Edinburgh on the 19th May …

John Pritchard is a Creative Strategist at Microsoft UK. This presentation was made to 50 Scottish Government Framework clients and roster agencies at MediaCom Engage in Edinburgh on the 19th May 2010, exploring opportunities for public sector organisations offered by digital channels.

Published in: Technology, Business

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  • 1. CREATIVITY & INNOVATION John Pritchard Creative Strategist, Microsoft
  • 2. WHY MICROSOFT?
  • 3. AGENDA The creative execution Your content in their environments Technology and platforms Re-purposing your content Creativity in social media?
  • 4. FOCUS
  • 5. TARGETING
  • 6. EXECUTION
  • 7. EXECUTION : SIMPLICTY
  • 8. PLATFORMS & TECHNOLOGY
  • 9. IN GAME Tom Clancy’s Rainbow Six Vegas
  • 10. 1,000% Traffic Increase Tom Clancy’s Rainbow Six Vegas
  • 11. 55,000 voter registrations
  • 12. ENGAGING ON THE DESKTOP
  • 13. MOBILE AND APPS
  • 14. SOCIETAL
  • 15. LOCAL GOVERNMENT
  • 16. MULTIPLE SCREEN THINKING
  • 17. ENTERTAINMENT SPACE "This is a pivotal moment that will carry with it a wave of change, the ripples of which will reach far beyond video games“ STEVEN SPIELBERG
  • 18. THE FUTURE
  • 19. SEEING CONTENT DIFFERENTLY
  • 20. ‘MASHING’ MAPPING
  • 21. IN CONFIDENCE
  • 22. IN CONFIDENCE
  • 23. COMPETITIVE EDGE
  • 24. SHARING THE JOURNEY
  • 25. PARTICIPATION
  • 26. PARTICIPATION
  • 27. B2B : INFLUENCE I watch her program Dragons Den, and if she can make millions so can I, I want to find “To expand my out more, so lets see what prospects of finding this website does for me. work.” “The creating a buzz interested me.” “I am thinking about starting my own business.” “Just caught my eye.” “I was thinking about self employment.”
  • 28. “BUSINESS ANGELS”
  • 29. OFFLINE TO ONLINE
  • 30. SOCIAL MEDIA Reach Personal Connections Advocacy
  • 31. BIG BRANDS
  • 32. PUBLISHING
  • 33. AUDIENCE DO YOUR TALKING
  • 34. "Tell me and I'll forget, Show me and I'll remember, Involve me and I'll understand"
  • 35. SUMMARY
  • 36. You dream it. We deliver it. jopritch@microsoft.com