• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Internet Show 2010 Singapore - Online Marketing Presentation
 

The Internet Show 2010 Singapore - Online Marketing Presentation

on

  • 1,980 views

MediaCo Marketing Pte Ltd presenation from The Internet Show 2010 in Singapore, delivered by Ken Mcewan. ...

MediaCo Marketing Pte Ltd presenation from The Internet Show 2010 in Singapore, delivered by Ken Mcewan.
Covers the key points in developing an SEO strategy, the components of SEO along with how to leverage Social Media as a link building source

Statistics

Views

Total Views
1,980
Views on SlideShare
1,439
Embed Views
541

Actions

Likes
0
Downloads
0
Comments
0

5 Embeds 541

http://www.mediaco.com.sg 498
http://www.mediaco.asia 22
http://sg.mediaco.asia 15
http://www.slideshare.net 4
http://api.markup.io 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Internet Show 2010 Singapore - Online Marketing Presentation The Internet Show 2010 Singapore - Online Marketing Presentation Presentation Transcript

    • Slide Title
    • Optimizing your search engine rankings for increased traffic, leads and business.
      Ken Mcewan
      Director: MediaCo
    • Be Strategic
    • Overview
      Why Search Engine Optimization
      What is Search Engine Optimization
      The SEO process
      Strategy
      Keyphrase research
      Competitor analysis
      On site
      On page
      Off site
      Latest Search Signals
      Leveraging social media
      Going Local
      A few tips for quick wins
    • Why Search Engine Optimization
      Singapore is the most wired nation in the world, with 102.1% household broadband penetration.
      Asia Digital Marketing Association
      80% of Singaporeans have shopped online.
      The NeilsenCompany
      Over 200 million online searches a month, 2009.
      Comscore
      Google: 80%, Yahoo: 15%, Bing: 2%.
      Hitwise, Feb 2010
    • What is Search Engine Optimization
    • SEO Strategy
      New Site
      No Authority
      80% - Off Site
      Links - votes
      20/80
      EstablishedSite
      Some search visibility
      Some inbound links
      50% - Onsite
      50% - Offsite
      Large Authority Site
      Number of years old
      Significant number of pages
      High number of inbound Links
      80% - Onsite
      Code, Duplicate, On Page
      80/20
    • Keyphrase Research
      Identify search terms
      Relevant to your offering
      Used by searchers
      Convert on your site
      Evaluate current status and competitiveness – quick wins
    • Competitor Analysis
      Based on your search terms
      Identify the competing website that have online visibility.
      Determine coverage across all phrases.
      Reveals for your online market
      • Baseline for ongoing performance monitoring.
      • Market intelligence of actual online competitors.
    • Competitor Analysis
      You are here
    • Competitor Analysis
    • SEO components
      KEYPHRASES
      COMPETITORS
      ON SITE
      Internal
      inks
      Deep
      inks
      OFF SITE
      ON PAGE
      Link
      text
    • Repetition
      • The shotgun approach
      • Repetition, Repetition, Repetition, Repetition …
      …does not work
      …does not work
      …does not work
    • Synonyms
      Related
      Phrases
    • Page Title
    • Content
      Content is critical – the only element search engines “read”
      • Logical (categorization) organization of content
      • Single topic per page
      • Short, focused paragraphs
      • Thematic sections/content channels
      Every page is a potential entry point
    • Content
      Body Text…
      For customers and search engines…
      • Headings.
      • Sub-headings.
      • Bullets.
      • Emphasis.
      • Highlighting.
      • Links.
      Use as appropriate to capture visitors attention < 10 seconds...
    • On Site
      Frames
      Content to code ratio
      Directory/filenames
      Duplication/similarity
      Flash
      AJAX
      Robots .txt
      Javascript
      XML Sitemap
      Internal
      inks
      Deep
      inks
      OFF SITE
      ON PAGE
      Link
      text
    • Site Analysis
    • Data, Data, Data
    • Impact of Architecture
    • Off Site Optimization
      ON SITE
      Internal
      inks
      Deep
      inks
      RSS
      Syndication
      Web Links
      Social Bookmarking
      Online Press Releases
      ON PAGE
      Link
      text
      Embedded Video
      Blog engagement
      Social Networks
      Article Marketing
      Directory links
    • Off Site Optimization
    • Leveraging Social Media
    • Leveraging Social Media
    • Leveraging Social Media
    • Social Brand Sites
    • Going Local
      Advantages
      Highly targeted searches.
      Quick win in terms of obtaining ranking.
      International as well as local.
    • The opportunity
      Sun Tzu – The Art of War