• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Omagh enterprise cente   social media for business
 

Omagh enterprise cente social media for business

on

  • 765 views

Presentation on Social Media for Business delivered by Joanne Sweeney-Burke, Director Media Box, to Omagh Enterprise Centre as part of European SME Week 2011. The top tips of facebook, twitter, ...

Presentation on Social Media for Business delivered by Joanne Sweeney-Burke, Director Media Box, to Omagh Enterprise Centre as part of European SME Week 2011. The top tips of facebook, twitter, LinkedIn, Business Blogging and Online Video. Copyright to Media Box. Created and designed by Joanne Sweeeny-Burke, Director Media Box, Letterkenny, Co. Donegal, Ireland.
www.mediabox.ie
www.facebook.com/mediabox
@JSmediabox on Twitter
You Tube: joannemediabox
Blog: www.mediabox.ie/blog
LinkedIn: joannesweeneyburkemediabox

Statistics

Views

Total Views
765
Views on SlideShare
765
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Omagh enterprise cente   social media for business Omagh enterprise cente social media for business Presentation Transcript

    • An
Appreciation
of
Social
Media Joanne
Sweeney‐Burke Friday
7th
October
2011
    • Who
is
She? Journalist Chamber
of
Commerce
CEO PR
Lecturer Marketing
Executive Event
Manager Fundraiser Business
Owner Failed
politician Desperate
for
a
New
Challenge everyday Blogger
&
wannabe
author Life­Long
Learner “The
Apprentice”
Candidate
    • So
what
is
Media
Box?Creative
Couture
by
Media
Box…Now
You
Can
Relax
•
Media
Planning
&
Buying…review
it,
change
it,
make
more
impact
(mix
advertising
& sponsorship)•

Press
OfOice…managing
your
business
reputation•

Event
Management…exciting
events
with
a
elaborate
marketing
message•

Marketing
Couture…bespoke
campaigns
to
maximise
your
marketing
worth•

Design
Studio…couture
designs
with
impact•

Digital
Media
&
Marketing…reviewing
your
online
activity
    • The
Shift
to
Web
2.0“The
 second
 generation
 ofthe
 World
 Wide
 Web,especially
 the
 movementaway
 from
 static
 web
 pagesto
 dynamic
 and
 shareablecontent
 and
 socialnetworking.”
    • What
is
Social
Media?Regular
media
is
like
a
one­way
street….youread
a
newspaper,watch
TV
or
listen
to
radio
inorder
to
be
informed,
entertained
or
engaged.

Butyou
can’t
comment
or
give
your
views.So
Social
Media
is
like
a
two­way
street….youcan
give
your
opinion,
share
links,
re‐tweet
otherpeoples
comments
and
become
your
ownpublisher
of
content.And
social
networking
sites
are
the
platformsthat
allow
you
to
share
e.g.
Facebook,
Twitter,Flickr,
Blogs,
You
Tube.
    • Marketing
has
Changed“How
can
you
squander
even
one
more
day
not taking
advantage
of
the
greatest
shifts
of
our generation?
How
dare
you
settle
for
less when
the
world
has
made
it
so
easy
for
you to
be
remarkable?” –
Seth
Godin,
Seth’s
Blog
    • Social
Media
Landscape
in
Ireland
    • The
New
Rules
of
Marketing
&
PR Before
the
web
came
along
there
were
only
two
ways
to
get noticed: 1. Buy
expensive
advertising 2. Beg
the
media
to
tell
your
story Now
we
have
better
options! Simply:
publishing
interesting
content
on
the
web
that
your buyers
want
to
consume. It’s
all
about
developing
relationships,
having
a
two­way conversation
and
engaging
with
an
audience
relevant
to you,
your
business
or
your
organisation.
    • Top
10
Principles
of
Social
Media 1. DeNine
your
niche
market 2. Review
your
audience
proOile 3. Build
the
Following
‐
be
open,
helpful,
brave, transparent,
remarkable 4. Reward
the
Following 5. When
you
Make
a
Mistake
‐
Apologise 6. Be
a
Curator 7. Be
authentic 8. Give
social
media
it’s
credit 9. Pull
don’t
push 10. Keep
up
with
changes
    • Why
Businesses
Use
It•

Find
new
customers
leads
or
referrals•

Find
collaborative
/
strategic
partners•

Review
the
competition•

Get
introduced
to
or
Nind
out
about
industry


leaders•

Find
new
suppliers,
products
or
services•

What’s
new
in
my
industry•

Recruit
staff
/
meet
potential
employers•

Build
your
business
voice
as
an
industry
leader•

Build
professional
network
    • Facebook
MarketingFacebook
is
a
social
network
service
andwebsite
launched
in
February
2004. ­
Wikipedia
    • Facebook
Tips ProOiles
are
for
people Pages
are
for
business Select
a
permanent
name
and
category You
can
only
change
business
page
name
if
under
100
LIKES Use
the
‘info’
tab
for
company
details Customise
your
url
e.g.
facebook.com/mediabox Promote
your
page
‐
fresh
and
rich
content
‐
exclusive news,
photos,
video,
links Measure
engagement
with
insights
‐
comments,
LIKES, posts Add
FBML
(facebook
mark‐up
language)
‐
you
need
a developer
to
customise
tabs Groups
‐
max
messaging
to
5,000
people Choose
your
Landing
Page
‐
wall,
info,
events,
promotion Cross
promote
content
on
other
platforms
    • Personal
ProOile
V
Business
Page •The
Rules:
It’s
against
Facebook
terms
to
use
a
proNile
for
a business. 


(Ref:
Paddy
Power
&
Recruitment
Ireland
case
studies) •

SEO:
Fan
pages
are
indexed
by
search
engines.
ProNiles
are
not. •

Build
your
Following:
Fan
Pages
can
have
an
unlimited
number of
fans.
ProNiles
are
ltd.
Personal
proNiles
max
is
5,000. •
Multiple
Brand
Platforms:
You
can
have
multiple
fan
pages,
but only
one
personal
proNile. •Features:
More
features
for
business
on
a
business
page *
Good
news:
you
can
now
change
your
personal
page
to
a business
page
(but
it
is
a
permanent
action!)
    • Secrets
of
Facebook
Posting• Find
your
rhythm
‐
how
often
to
post
and
what
to
say
‐
it
must reNlect
your
business
product
or
service• Find
your
authentic
voice
‐
be
human,
be
real,
be
conversational. Share
videos
of
your
company,
photos
of
you,
staff
or
product, clients• Set
Aside
Time
­
Make
facebook
part
of
your
marketing
strategy and
set
aside
time
daily
‐
to
check
for
notiNications,
comments,
likes &
to
post
‐
time
is
relative
to
each
individual
business
or organisation
but
5‐20
minutes
daily
is
a
good
rule
of
thumb• Share
News
&
Exclusive
Content
‐
now
give
your
followers
a reason
to
LIKE
your
page
and
to
keep
them
engaged• Encourage
Fan
Participation
‐
fun
and
engaging
calls
to
action which
encourage
participation
e.g.
ask
questions,
ask
for
opinions, share
posts
that
you
love.
Allow
fans
to
post
directly
to
your
wall with
questions,
feedback
and
compliments.
    • Secrets
of
Facebook
Posting• Reward
your
Fans
­ post
special
offers
just
for
your facebook
fans
e.g.
discount
codes
&
exclusives
on
new products.
Or
use
a
“Check‐In”
Deals
that
can
only
be redeemed
in
your
store.• Market
your
Facebook
Page
‐

promote
your
facebook page
on
your
website
(plug‐ins
and
logo),
ezine, newsletter,
press
ads,
radio
ads,
point
of
sale
material, email
signature,
business
cards,
brochures,
menus
etc.• Landing
Page
‐
this
encourages
visitors
to
Like
your page.
You
need
a
developer/designer
to
do
this.• Partnerships
‐
Partner
with
other
brands
or
local organisations
to
create

co‐promotions
and
encourage viral
sharing
with
incentives
    • Secrets
of
Facebook
Posting• Expand
the
Reach
of
Your
Posts
‐
When
you
mention
a person
or
organization
you
are
connected
to
in
a
post
on Facebook,
type
the
@
symbol,
begin
typing
the
name, and
then
choose
them
from
the
dropdown
menu.
Your post
will
automatically
post
to
their
Wall.• Use
Plug­Ins
on
your
Website
‐
Install
a
Like
box
on your
homepage
and
a
link
on
your
newsletters
and emails
to
drive
people
to
your
Facebook
Page.
    • Engaging
Content
Examples…
    • Engaging
Content
Examples…
    • Engaging
Content
Examples…
    • Best
Practice
Case
Study Avatar
­
this
is
your
proNile
picture Customised
Tabs
‐
tabs
to
suit
your
businessInclude
FBML
to
code
your
own
tabsNeed
some
developer
help
here Competitions
/
Promotions
‐
offers,
giveaways Check­In
‐
people
can
tag
themselves
at
your
businessWith
Facebook
Places Polls
‐
start
a
poll
and
get
feedback
on
a
product/issue Join
my
List
‐
invite
people
to
join
your
mailing
list Notes
‐
publish
press
releases
or
longer
posts
here Landing
Pages
‐
develop
an
engaging
landing
page
using
FBML Links
‐
Link
to
your
website,
interesting
news
bits Send
Updates
to
Fans
­
post
regularly Discussions
­
start
a
discussion
an
engage
and
audience Video
‐
upload
your
own
videos
or
those
you
like Photos
­
upload
your
photos
and
tag
people
or
pages You
Tube
‐
embed
your
you
tube
channel Events
‐
create
an
event
and
send
invitations
to
your
fans
    • Access
Audience
Insights
    • Access
Audience
Insights
    • Twitter
MarketingTwitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe users profile page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users tweets—this is known asfollowing and subscribers are known as followers. - Wikipedia
    • Why
Twitter
for
Business?• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)
    • The
ABC’s
of
Twitter@yourname
=
a
public
message
to
or
about
this
person#=
hash
tag;
helps
you
search
and
categorise
posts
on
a
topicTo
follow
=
subscribe
to
their
messagesTweeple
=
people
on
TwitterYour
Twitter
Handle
=
your
Twitter
name
e.g.
@jsmediaboxA
Tweet
=
an
individual
messageA
DM
=
a
direct/private
message
on
twitter.
You
can
only
sendthis
if
the
other
person
follows
youRT/Re­Tweet:
=
reposting
a
message
from
someone
else
onTwitter
and
attributing
them
for
the
contentTrending
Topics
=
most
discussed
terms
of
the
moment
    • Finding
Followers
Look
for
people
you
know
Look
at
other
people’s
proNiles
‐
explore
lists
Participate
e.g.
#followfriday
#ff
Hold
competitions
and
provide
special
offersBe
worthy
of
being
talked
about
‐
RT
(retweet_Add
multi‐media
e.g.
video,
links,
photosAsk
and
respond
to
questions
‐
join
the
conversation
Add
your
proNile
to
your
site
and
other
marketing
material
‐online
and
ofNline
e.g.
email
signature,
business
cards
Use
directories
e.g.
twellow.com,
mrtweet.com,
wefollow.com
Add
to
your
web
page
/
blog
    • Twitter
Etiquette
Don’t
spam
Give
recognition
and
thank
for
re‐tweets
Stick
to
140
charactersFollow
people
who
follow
youMind
your
languageDon’t
“hard
sell”
‐
pitchDon’t
just
promote
on
your
own
site
Be
personalBuild
relationships
    • Twitter
Tips
Register
your
brand
name
Keep
your
name
consistent
over
multiple
platforms
Make
your
handle
memorable
Listen
to
the
conversation
www.search.twitter.com

Customise
your
proNile
and
Twitter
landing
page
Start
tweeting
before
connecting
Become
a
valuable
resource
Don’t
over‐promote
‐
build
relationships
Nirst

Showcase
others
Use
bitly.com
to
shorten
links

There
are
no
rules
people
have
personal
preferences
Remember
what
you
tweet
is
indexed
in
search
engines
Consider
DMs
for
privacy
    • Measuring
Twitter
SuccessHow
do
you
measure
if
you
are
being
effective
on
Twitter
or
not?Here
are
some
tips
on
how
to
gauge
whether
anybody
is
payingattention
to
what
you
are
saying
or
not.•

Measure
how
many
times
people
have
Retweeted
your
tweets•

Measure
how
many
@mentions/replies
you
have
received•

Measure
how
many
Lists
you
have
been
added
to•

Measure
how
much
trafNic
your
site
has
received
based
on
yourtweets



with
links
to
your
website•

Measure
your
number
of
followers
    • Twitter
ProOileComplete
your
proNile
fully
Avatar
Descriptor
Link
to
your
website
Twitter
Handle
    • Trending
Topics
    • Improve
Customer
Service
    • Encourage
Other
Followers
­
#ff
    • Case
Studies
    • Case
Studies
    • LinkedIn
 is
 a
 business­oriented
 social
 networking
 site.Founded
in
December
 2002
and
launched
 in
 May
 2003,
 it
 ismainly
 used
 for
 professional
 networking.
 As
 of
 2
 November2010
 (2010
 ­11­02),
 LinkedIn
 had
 more
 than
 80
millionregistered
 users,
 spanning
 more
 than
 200
 countries
 andterritories
worldwide. ­
Wikipedia
    • Why
LinkedIn
for
Business• Manage the your public professional profile• Reach potential clients, service providers and subjectexperts• Create and collaborate on projects, gather and sharedata• Be found for business opportunities and find potentialpartners• Gain new insights from discussions with like-mindedbusinesses• Discover inside connections that can help land jobs &close deals• Post and distribute job listings to find the best talent foryour company
    • LinkedIn
Tips
Create
a
professional
proNile
Build
and
nurture
your
network
Join
groups
or
create
your
own
Search
for
people
and
companies
Give
endorsements
Seek
endorsements

Use
status
updates
Create
your
company
proNile
Ask
and
answer
questions
Add
applications
to
your
proNile
e.g.
resume
app,export
your
LinkedIn
connections
to
excel
Promote
your
events
    • Measuring
LinkedIn
Connections
    • Upgrade
your
Account
    • Case
Study
    • Business
BloggingWhat
is
it? "A
blog
is
a
web
page
made
up
of
usually
short, frequently
updated
posts
that
are
arranged chronologically­like
a
whats
new
page
or
a journal." The
term
is
actually
weblogs
coined
by
Jorn
Barger
in
1997. A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.- Wikipedia
    • Business
BloggingWhy
blog?
To
present
a
more
human
face
To
build
a
community
around
a
brand
To
provide
expert
advice
in
a
sector
/
subject
To
improve
visibility
in
search
engines
To
provide
regular
news
and
updates
from
your
business
To
manage
your
business
reputation
online
To
enable
customers
provide
feedback
on
products
and
services
To
manage
content
To
publish
and
share
rich
content
e.g.
video,
links,
photos
    • Blog
Case
Study
    • Setting
up
a
Business
Blog
Choose
your
software
‐
blogger.com
‐
free
hosted
service
‐
wordpress.com
‐
free
hosted
service‐
typepad.com
‐
paid
for
hosted
service‐
wordpress.org
‐
free
self
hosted
Choose
your
topic
/
theme
Customise
your
blog
design
Promote
it‐
integrate
into
your
website‐
tweet
blog
posts‐
post
blog
links
on
facebook
    • Bringing
TrafOic
to
Your
Blog 
List
your
Blog
on
Technorati 
Comment
on
other
Blogs 
List

your
Blog
on
Google 
Tag
your
Blog
posts
‐
so
they
can
be
found
on google 
Produce
content
for
other
blogs
or
websites 
Pay
for
online
advertising
    • Online
Video
/
AudioWhat
is
a
Podcast?A
“podcast”
is
a
buzzword
to
describe
a
very
simple
concept:
anaudio
or
video
Qile
available
on
the
Internet
for
you
to
listen
toand/or
watch.
A
podcast
can
also
refer
to
a
series
of
theseaudio
or
video
Qiles
(similar
to
how
a
TV
or
radio
“show”
can
bea
series
of
shows
or
just
one
show).
When
using
the
word“podcast”,
most
people
refer
to
the
entire
series
and
not
justone
audio
or
video
Qile.” 
­
podcast.com
    • Online
Video
/
AudioWhy
Podcast?
Be
a
thought
leader
in
your
sector
Lead
generation
‐
customer
enquiries,
sales
leads
Deliver
training
programmes/
tutorials
online
Promote
events
Record
your
events
Internal
communications
Recruitment
Customer
service
    • Online
Video
/
Audio YouTube
 is
 a
 video­sharing
 website
 on
 which users
can
upload,
share,
and
view
videos. ­
Wikipedia
    • Case
Study
­
Media
Box
FM
    • Case
Study
­
Media
Box
Online
AD
    • Podcast
Equipment Kodak
Zi8
    • Podcast
Equipment Flip
Video
Camera
    • Podcast
Equipment
Microphone
Microphone
Cover
Memory
Card
Tripod
Tri‐pod
/
uni‐pod
QuickTime
Pro

/
Windows
MediaPlayer
    • The
Social
Media
StrategySet Goals: e.g.I want to increase awareness of my company by drivingbrand reputation; I want to secure x no. of attendees to my event viasocial media)Implement: Decide on a timeframe for the campaign? Be realistic. Decideon the communication channels; have a different conversation on each;be visual; have a voice; have exceptional and engaging content.Measure: Are people listening? What are they saying? What are thenumber of enquiries? Any sales? Is the phone ringing more than before?Is there better WOM? What has happened to your brand reputation?Evaluate: Were your goals met? If not, what can you say is different nowthan before?
    • ROI
Should
Deliver• Search Engine Results and Visibility• Website Traffic and Time on Site• Creating a Community of Brand Ambassadors• Customer Service & Loyalty• Sales and Word of Mouth Referrals• Increased Productivity• Reduced Overheads• Product/Brand Awareness• Reputation Management• New Strategic Alliances• Research & Consumer Insights• Innovation & New Product Development• Global Reach
    • Generating Content/CampaignsThought Leadership… •
Content
Calendar •
eBooks •
Email
Newsletters •
Podcasts •
Webinars •
Vodcasts •
White
Paper •
Surveys
&
Reports •
Blogs
Posts
    • Social
Media
Case
Study
    • Don’t
Engage
in
Social
Media
if
You
are
Not
Prepared
toListen
to
the
Conversation.

Otherwise
you
will
]ind
your business
in
the
dock!
    • Your
Social
Media
Strategy
    • When your Business… …Needs an ExpertThank
You! www.mediabox.ie