The
ABC’s
of
Twitter    Joanne
Sweeney‐Burke          Media
Box
Who
is
She?   Journalist   Chamber
of
Commerce
CEO   PR
Lecturer   Marketing
Executive   Event
Manager   Fundraiser...
So
what
is
Media
Box?Creative
Couture
by
Media
Box…Now
You
Can
Relax
•
Media
Planning
&
Buying…review
it,
change
it,
make
...
Course
Objectives Understanding
twitter
terminology Giving
you
a
greater
understanding
of
the
tools
of
Twitter Teaching...
The
Shift
to
Web
2.0“The
 second
 generation
 ofthe
 World
 Wide
 Web,especially
 the
 movementaway
 from
 static
 web
 pa...
What
is
Social
Media?Regular
media
is
like
a
one­way
street….youread
a
newspaper,watch
TV
or
listen
to
radio
inorder
to
b...
Twitter
MarketingTwitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microbloggi...
Why
Twitter
for
Business?• Reach and interact with like-minded businesses and awider  online audience• Deepen your custome...
How
to
Set
up
a
Twitter
Page •   Go to: www. twitter.com/signup •   Fill in necessary details •   Add a profile picture (av...
The
ABC’s
of
Twitter@yourname
=
a
public
message
to
or
about
this
person#=
hash
tag;
helps
you
search
and
categorise
posts...
Finding
Followers
Look
for
people
you
know
Look
at
other
people’s
proLiles
‐
explore
lists
Participate
e.g.
#followfrid...
Connecting
with
Customers
Listen
to
feedback
Follow
people
back
Engage
in
surveysMonitor
what
gets
re‐tweeted
and
numb...
Twitter
Etiquette
Don’t
spam
Give
recognition
and
thank
for
re‐tweets
Stick
to
140
charactersFollow
people
who
follow
...
Twitter
Tips
Register
your
brand
name
Keep
your
name
consistent
over
multiple
platforms
Make
your
handle
memorable
Lis...
Measuring
Twitter
SuccessHow
do
you
measure
if
you
are
being
effective
on
Twitter
or
not?Here
are
some
tips
on
how
to
gaug...
Twitter
TipsNew
to
Twitter:
Who
will
be
responsible?
What
will
you
tweet
about?
What
will
your
track
in
terms
of
ROI?
...
Twitter
Pro@ileComplete
your
proLile
fully
Avatar
Descriptor
Link
to
your
website
Link
to
facebook
Twitter
Handle Ch...
Twitter
Pro@ile
Trending
Topics
Improve
Customer
Service
Encourage
Other
Followers
­
#ff
Case
Studies
Case
Studies
Case
Studies
Don’t
Engage
in
Social
Media
if
You
are
Not
Prepared
toListen
to
the
Conversation.

Otherwise
you
will
Qind
your          ...
Your
Twitter
Strategy
Thank
You!Evaluation
&
Feedback
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Mb uni the ab cs of twitter - final

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How to set up a twitter account? How to start on twitter? Here are the ABCs of twitter that I've created in Media Box. The key rules of twitter are to start listening to the conversation and get involved when you have something useful to say.

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Mb uni the ab cs of twitter - final

  1. 1. The
ABC’s
of
Twitter Joanne
Sweeney‐Burke Media
Box
  2. 2. Who
is
She? Journalist Chamber
of
Commerce
CEO PR
Lecturer Marketing
Executive Event
Manager Fundraiser Business
Owner Failed
politician Desperate
for
a
New
Challenge everyday Blogger
&
wannabe
author Life‐Long
Learner ‘The
Apprentice’
Linalist MA
in
Digital
Marketing
Student
  3. 3. So
what
is
Media
Box?Creative
Couture
by
Media
Box…Now
You
Can
Relax
•
Media
Planning
&
Buying…review
it,
change
it,
make
more
impact
(mix
advertising
& sponsorship)•

Press
Of@ice…managing
your
business
reputation•

Event
Management…exciting
events
with
a
elaborate
marketing
message•

Marketing
Couture…bespoke
campaigns
to
maximise
your
marketing
worth•

Design
Studio…couture
designs
with
impact•

Digital
Media
&
Marketing…reviewing
your
online
activity
  4. 4. Course
Objectives Understanding
twitter
terminology Giving
you
a
greater
understanding
of
the
tools
of
Twitter Teaching
you
skills
to
make
your
business
remarkable online Enabling
you
in
twitter
story‐telling Understanding
“Content
is
King” Devising
a
twitter
strategy
for
your
business
or organisation
  5. 5. The
Shift
to
Web
2.0“The
 second
 generation
 ofthe
 World
 Wide
 Web,especially
 the
 movementaway
 from
 static
 web
 pagesto
 dynamic
 and
 shareablecontent
 and
 socialnetworking.”
  6. 6. What
is
Social
Media?Regular
media
is
like
a
one­way
street….youread
a
newspaper,watch
TV
or
listen
to
radio
inorder
to
be
informed,
entertained
or
engaged.

Butyou
can’t
comment
or
give
your
views.So
Social
Media
is
like
a
two­way
street….youcan
give
your
opinion,
share
links,
re‐tweet
otherpeoples
comments
and
become
your
ownpublisher
of
content.And
social
networking
sites
are
the
platformsthat
allow
you
to
share
e.g.
Facebook,
Twitter,Flickr,
Blogs,
You
Tube.
  7. 7. Twitter
MarketingTwitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe users profile page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users tweets—this is known asfollowing and subscribers are known as followers. - Wikipedia
  8. 8. Why
Twitter
for
Business?• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)
  9. 9. How
to
Set
up
a
Twitter
Page • Go to: www. twitter.com/signup • Fill in necessary details • Add a profile picture (avatar) • Populate your page and start following friends/businesses
  10. 10. The
ABC’s
of
Twitter@yourname
=
a
public
message
to
or
about
this
person#=
hash
tag;
helps
you
search
and
categorise
posts
on
a
topicTo
follow
=
subscribe
to
their
messagesTweeple
=
people
on
TwitterYour
Twitter
Handle
=
your
Twitter
name
e.g.
@jsmediaboxA
Tweet
=
an
individual
messageA
DM
=
a
direct/private
message
on
twitter.
You
can
only
sendthis
if
the
other
person
follows
youRT/Re­Tweet:
=
reposting
a
message
from
someone
else
onTwitter
and
attributing
them
for
the
contentTrending
Topics
=
most
discussed
terms
of
the
moment
  11. 11. Finding
Followers
Look
for
people
you
know
Look
at
other
people’s
proLiles
‐
explore
lists
Participate
e.g.
#followfriday
#ff
Hold
competitions
and
provide
special
offersBe
worthy
of
being
talked
about
‐
RT
(retweet_Add
multi‐media
e.g.
video,
links,
photosAsk
and
respond
to
questions
‐
join
the
conversation
Add
your
proLile
to
your
site
and
other
marketing
material
‐online
and
ofLline
e.g.
email
signature,
business
cards
Use
directories
e.g.
twellow.com,
mrtweet.com,
wefollow.com
Add
to
your
web
page
/
blog
  12. 12. Connecting
with
Customers
Listen
to
feedback
Follow
people
back
Engage
in
surveysMonitor
what
gets
re‐tweeted
and
number
of
viewsAnswer
questionsWatch
who
follows
and
unfollows
you
and
whenKeep
your
tweets
“on
brand”Offer
value
and
even
“Twitter
only”
offersRespond
in
context
‐
don’t
stalk
or
hijack
trending
topicsor
hashtags
  13. 13. Twitter
Etiquette
Don’t
spam
Give
recognition
and
thank
for
re‐tweets
Stick
to
140
charactersFollow
people
who
follow
youMind
your
languageDon’t
“hard
sell”
‐
pitchDon’t
just
promote
on
your
own
site
Be
personalBuild
relationships
  14. 14. Twitter
Tips
Register
your
brand
name
Keep
your
name
consistent
over
multiple
platforms
Make
your
handle
memorable
Listen
to
the
conversation
www.search.twitter.com

Customise
your
proLile
and
Twitter
landing
page
Start
tweeting
before
connecting
Become
a
valuable
resource
Don’t
over‐promote
‐
build
relationships
Lirst

Showcase
others
Use
bitly.com
to
shorten
links

There
are
no
rules
people
have
personal
preferences
Remember
what
you
tweet
is
indexed
in
search
engines
Consider
DMs
for
privacy
  15. 15. Measuring
Twitter
SuccessHow
do
you
measure
if
you
are
being
effective
on
Twitter
or
not?Here
are
some
tips
on
how
to
gauge
whether
anybody
is
payingattention
to
what
you
are
saying
or
not.•

Measure
how
many
times
people
have
Retweeted
your
tweets•

Measure
how
many
@mentions/replies
you
have
received•

Measure
how
many
Lists
you
have
been
added
to•

Measure
how
much
trafLic
your
site
has
received
based
on
yourtweets



with
links
to
your
website•

Measure
your
number
of
followers
  16. 16. Twitter
TipsNew
to
Twitter:
Who
will
be
responsible?
What
will
you
tweet
about?
What
will
your
track
in
terms
of
ROI?
When
will
you
get
started?Already
on
Twitter:

What
will
you
keep
the
same?
What
will
you
change?
What
will
you
do
more
or
less
of?
How
can
you
proactively
promote
ROI?

  17. 17. Twitter
Pro@ileComplete
your
proLile
fully
Avatar
Descriptor
Link
to
your
website
Link
to
facebook
Twitter
Handle Choose follower Engage in twitter conversation i.e.tweets
  18. 18. Twitter
Pro@ile
  19. 19. Trending
Topics
  20. 20. Improve
Customer
Service
  21. 21. Encourage
Other
Followers
­
#ff
  22. 22. Case
Studies
  23. 23. Case
Studies
  24. 24. Case
Studies
  25. 25. Don’t
Engage
in
Social
Media
if
You
are
Not
Prepared
toListen
to
the
Conversation.

Otherwise
you
will
Qind
your business
in
the
dock!
  26. 26. Your
Twitter
Strategy
  27. 27. Thank
You!Evaluation
&
Feedback

×