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    Mb uni dccf-social media october 2012-1ppt Mb uni dccf-social media october 2012-1ppt Presentation Transcript

    • Social
Media
Workshop Joanne
Sweeney‐Burke
&
Aodh
Ó’
Fearraigh Wednesday
24th
October
2012
    • Course
Objectives Giving
you
a
greater
understanding
of
social
media Teaching
you
skills
to
manage
Facebook
and
Twitter Enabling
you
in
digital
story‐telling Understanding
“Content
is
King” Devising
a
social
media
strategy
for
your
organisation
    • Social
Media
Networking
Sites  Facebook  Twitter  LinkedIn  Blogs  You
Tube  Flickr  Pinterest  Google
+
    • Social
Media
Landscape
in
Ireland
    • The
New
Rules
of
Marketing
&
PR Before
the
web
came
along
there
were
only
two
ways
to
get noticed: 1. Buy
expensive
advertising 2. Beg
the
media
to
tell
your
story Now
we
have
better
options! Simply:
publishing
interesting
content
on
the
web
that
your buyers
want
to
consume. It’s
all
about
developing
relationships,
having
a
two­way conversation
and
engaging
with
an
audience
relevant
to you,
your
business
or
your
organisation.
    • Why
Organisations
Use
It•

Find
new
customers
leads
or
contacts•

Find
collaborative
/
strategic
partners•

Tell
your
story•

Promote
your
product
or
service•

Get
a
loyal
following•

Recruit
staff
/potential
volunteers•

Promote
your
organisation
as
a
communityleader•

Build
your
network•
Online
PR
    • Writing
for
the
Social
Web State
a
beneLit
Provoke
a
question

Offer
useful
information

Answer
a
question

Be
aware
of
‘above
the
fold’

Write
for
your
readers
    • Facebook
MarketingFacebook
is
a
social
network
service
andwebsite
launched
in
February
2004. ­
Wikipedia
    • Facebook is the no 1 Social Network in the world with 1 billion users! -You can hook up with friends/family - Share news and information - Instant Message - Upload and share photos - Invite people to events / parties- Find offers and information about local/global businesses
    • How
to
Set
up
a
Facebook
Page
You
must
have
a
personal
pro:ileGo
to:
www.facebook.com/pagesSelect:
‘Create
a
Page’
    • Are you on Facebook?
    • Select ‘Company, organisation or institution’
    • Fill in the necessary details
    • Add
a
proLile
picture
(avatar)
    • Add a description about your organisation and the web address.
    • Choose a unique web address for your organisation.
    • You can skip this step for the moment and in the future you have the option to create a Facebook advertising campaign.
    • You now have an admin panel. From her you can see all interactions with your page. You can see anynotifications, messages, new likes and insights about your activity.
    • Add Add a cover photo to your page.
    • Here you can create a ‘Status,’upload photos and videos andcreate events and milestones
    • To edit your page Click ‘Edit Page’ at the top. Here you can change all your settings. Add administrators who can also edit the page, create posts and upload information. You can change your Avatar (Profile Picture.) And have access to apps, insights and features to your page.
    • To build your Facebook audience you can begin by inviting email contacts, inviting yourpersonal friends to ‘Like’ the page, to share thepage onto your personal page and to create an advert to promote your organisation.
    • Facebook
Tips ProLiles
are
for
people Pages
are
for
business Select
a
permanent
name
and
category You
can
only
change
business
page
name
if
under
100
LIKES Use
the
‘info’
tab
for
company
details Customise
your
url
e.g.
facebook.com/mediabox Promote
your
page
‐
fresh
and
rich
content
‐
exclusive news,
photos,
video,
links,
sharing,
interactions. Measure
engagement
with
insights
‐
comments,
LIKES, posts Add
FBML
(facebook
mark‐up
language)
‐
you
need
a developer
to
customise
tabs Groups
‐
max
messaging
to
5,000
people Choose
your
Landing
Page
‐
wall,
info,
events,
promotion Cross
promote
content
on
other
platforms
    • BeneLits
of
Facebook
PagesVisibility
in
the
Search
EnginesAdding
Rich
Multi‐Media
ContentShare
status
updates
in
Fan’s
News
FeedsAdding
Events,
Reviews,
Discussions
to
your
tabsAs
tabs
have
speciaic
URL’s
you
can
use
as
landing
pagesUnlimited
number
of
fans
    • Personal
ProLile
V
Business
Page •The
Rules:
It’s
against
Facebook
terms
to
use
a
proaile
for
a business. 


(Ref:
Paddy
Power
&
Recruitment
Ireland
case
studies) •

SEO:
Fan
pages
are
indexed
by
search
engines.
Proailes
are
not. •

Build
your
Following:
Fan
Pages
can
have
an
unlimited
number of
fans.
Proailes
are
ltd.
Personal
proailes
max
is
5,000. •
Multiple
Brand
Platforms:
You
can
have
multiple
fan
pages,
but only
one
personal
proaile. •Features:
More
features
for
business
on
a
business
page *
Good
news:
you
can
now
change
your
personal
page
to
a business
page
(but
it
is
a
permanent
action!)
    • Changing
a
Personal
ProLile
to
a
Business
Page How
do
I
know
if
I
have
a
Personal
ProLile
or a
Business
Page? ‐ simply,
you
can
send
and
accept
“friend
requests”; business
pages
only
have
“Likes”
    • Secrets
of
Facebook
Posting• Find
your
rhythm
‐
how
often
to
post
and
what
to
say
‐
it
must realect
your
business
product
or
service• Find
your
authentic
voice
‐
be
human,
be
real,
be
conversational. Share
videos
of
your
company,
photos
of
you,
staff
or
product, clients• Set
Aside
Time
­
Make
facebook
part
of
your
marketing
strategy and
set
aside
time
daily
‐
to
check
for
notiaications,
comments,
likes &
to
post
‐
time
is
relative
to
each
individual
business
or organisation
but
5‐20
minutes
daily
is
a
good
rule
of
thumb• Share
News
&
Exclusive
Content
‐
now
give
your
followers
a reason
to
LIKE
your
page
and
to
keep
them
engaged• Encourage
Fan
Participation
‐
fun
and
engaging
calls
to
action which
encourage
participation
e.g.
ask
questions,
ask
for
opinions, share
posts
that
you
love.
Allow
fans
to
post
directly
to
your
wall with
questions,
feedback
and
compliments.
    • Secrets
of
Facebook
Posting• Reward
your
Fans
­ post
special
offers
just
for
your facebook
fans
e.g.
discount
codes
&
exclusives
on
new products.
Or
use
a
“____
“
that
can
only
be
redeemed
in your
store.• Market
your
Facebook
Page
‐

promote
your
facebook page
on
your
website
(plug‐ins
and
logo),
ezine, newsletter,
press
ads,
radio
ads,
point
of
sale
material, email
signature,
business
cards,
brochures,
menus
etc.• Landing
Page
‐
this
encourages
visitors
to
Like
your page.
You
need
a
developer/designer
to
do
this.• Partnerships
‐
Partner
with
other
brands
or
local organisations
to
create

co‐promotions
and
encourage viral
sharing
with
incentives
    • Secrets
of
Facebook
Posting• Expand
the
Reach
of
Your
Posts
‐
When
you
mention
a person
or
organization
you
are
connected
to
in
a
post
on Facebook,
type
the
@
symbol,
begin
typing
the
name, and
then
choose
them
from
the
dropdown
menu.
Your post
will
automatically
post
to
their
Wall.• Use
Plug­Ins
on
your
Website
‐
Install
a
Like
box
on your
homepage
and
a
link
on
your
newsletters
and emails
to
drive
people
to
your
Facebook
Page.
    • Engaging
Content
Examples…
    • Engaging
Content
Examples…
    • Engaging
Content
Examples…
    • Engaging
Content
Examples…
    • Facebook
Features
for
Business  Avatar
­
this
is
your
proaile
picture http://www.facebook.com/mediabox  Customised
Tabs
‐
tabs
to
suit
your
business Include
FBML
to
code
your
own
tabs Need
some
developer
help
here Example:
http://www.facebook.com/FotaIslandResort?sk=app_4949752878  Competitions
/
Promotions
‐
offers,
giveaways Review
the
new
rules
in
your
handbook Example:
http://www.facebook.com/JellyBeanFactory?sk=app_95936962634  Check­In
‐
people
can
tag
themselves
at
your
business With
Facebook
Places  Polls
‐
start
a
poll
and
get
feedback
on
a
product/issue Example:
http://www.facebook.com/maltesersireland?sk=app_20678178440
    • Facebook
Features
for
BusinessJoin
my
List
‐
invite
people
to
join
your
mailing
list
To
set
your
default
landing
page
follow
the
steps
below:1.
Go
to
your
page2.
Click
the
Edit
Page
link
under
your
proaile
picture3.
Click
the
Manage
Permissions
link
on
the
left4.
Then,
select
a
tab
from
the
drop
down
labeled
“Default
Landing
Page”Now
whenever
someone
goes
to
your
page
they
will
be
asked
to
join
your
mailing
listThey
may
then
navigate
to
your
wall
or
any
of
your
other
tabs.Example: http://www.facebook.com/mediabox?sk=app_141428856257
Deals
‐
include
your
business
offers
on
facebook
dealsSee
guide
for
business
http://www.facebook.com/deals/business/Notes
‐
publish
press
releases
or
longer
posts
hereExample:
http://www.facebook.com/note.php?note_id=10150604243175057Landing
Pages
‐
develop
an
engaging
landing
page
using
FBML
Example:
http://www.facebook.com/GleniskOrganic

    • Facebook
Features
for
BusinessLinks
‐
Link
to
your
website,
interesting
news
bitsExample:
http://www.facebook.com/mediabox?sk=app_2309869772Send
Updates
to
Fans
­
post
regularlyDiscussions
­
start
a
discussion
an
engage
and
audienceExample:
http://www.facebook.com/topic.php?uid=108968472464808&topic=302Video
‐
upload
your
own
videos
or
those
you
likeExample:
http://www.facebook.com/mediabox?sk=app_2392950137Photos
­
upload
your
photos
and
tag
people
or
pageshttp://www.facebook.com/media/set/?set=a.441750263306.242306.30579635336You
Tube
‐
embed
your
you
tube
channelExample:
http://www.facebook.com/mediabox?sk=app_136005869798458Events
‐
create
an
event
and
send
invitations
to
your
fansExample:
    • Facebook
Promotion
Guidelines http://www.facebook.com/promotions_guidelines.php
Promotions
on
Facebook
must
be
administered
within
Apps
on
Facebook.com,
either
on
a
CanvasPage
or
an
app
on
a
Page
Tab.
Promotions
on
Facebook
must
include
the
following:



a.
A
complete
release
of
Facebook
by
each
entrant
or
participant.



b.
Acknowledgment
that
the
promotion
is
in
no
way
sponsored,
endorsed
or
administered
by,
orassociated
with,
Facebook.



c.
Disclosure
that
the
participant
is
providing
information
to
[disclose
recipient(s)
ofinformation]
and
not
to
Facebook.You
must
not
use
Facebook
features
or
functionality
as
a
promotion’s
registration
or
entrymechanism.

For
example,
the
act
of
liking
a
Page
or
checking
in
to
a
Place
cannot
automaticallyregister
or
enter
a
promotion
participant.
You
must
not
condition
registration
or
entry
upon
the
user
taking
any
action
using
any
Facebookfeatures
or
functionality
other
than
liking
a
Page,
checking
in
to
a
Place,
or
connecting
to
your
app.For
example,
you
must
not
condition
registration
or
entry
upon
the
user
liking
a
Wall
post,
orcommenting
or
uploading
a
photo
on
a
Wall.You
must
not
use
Facebook
features
or
functionality,
such
as
the
Like
button,
as
a
votingmechanism
for
a
promotion.
    • You
must
not
notify
winners
through
Facebook,
such
as
through
Facebookmessages,
chat,
or
posts
on
proailes
or
Pages.You
may
not
use
Facebook’s
name,
trademarks,
trade
names,
copyrights,
or
anyother
intellectual
property
in
connection
with
a
promotion
or
mentionFacebook
in
the
rules
or
materials
relating
to
the
promotion,
except
as
neededto
fulaill
your
obligations
under
Section
2.
Deainitions:



a.
By
“administration”
we
mean
the
operation
of
any
element
of
thepromotion,
such
as
collecting
entries,
conducting
a
drawing,
judging
entries,
ornotifying
winners.



b.
By
“communication”
we
mean
promoting,
advertising
or
referencing
apromotion
in
any
way
on
Facebook,
e.g.,
in
ads,
on
a
Page,
or
in
a
Wall
post.



c.
By
“contest”
or
“competition”
we
mean
a
promotion
that
includes
a
prize
ofmonetary
value
and
a
winner
determined
on
the
basis
of
skill
(i.e.,
throughjudging
based
on
speciaic
criteria).



d.
By
“sweepstakes”
we
mean
a
promotion
that
includes
a
prize
of
monetaryvalue
and
a
winner
selected
on
the
basis
of
chance.
    • Access
Audience
Insights
    • Access
Audience
Insights
    • Facebook
TipsNew
to
Facebook:1. Will
you
have
a
personal
proaile?2. Will
you
explore
apps,
ads,
groups
or
pages?3. What
will
you
track
in
terms
of
ROI?4. When
will
you
get
started?Already
on
Facebook:1. What
will
you
keep
the
same?2. What
will
you
change?3. What
will
you
do
more
or
less
of?4. How
can
you
proactively
improve
the
ROI?
    • Twitter
MarketingTwitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe users profile page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users tweets—this is known asfollowing and subscribers are known as followers. - Wikipedia
    • How
to
Set
up
a
Twitter
Page • Go to: www. twitter.com/signup • Fill in necessary details • Add a profile picture (avatar) • Populate your page and start following friends/businesses
    • Why
Twitter
for
Business?• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)
    • The
ABC’s
of
Twitter@yourname
=
a
public
message
to
or
about
this
person#=
hash
tag;
helps
you
search
and
categorise
posts
on
a
topicTo
follow
=
subscribe
to
their
messagesTweeple
=
people
on
TwitterYour
Twitter
Handle
=
your
Twitter
name
e.g.
@jsmediaboxA
Tweet
=
an
individual
messageA
DM
=
a
direct/private
message
on
twitter.
You
can
only
sendthis
if
the
other
person
follows
youRT/Re­Tweet:
=
reposting
a
message
from
someone
else
onTwitter
and
attributing
them
for
the
contentTrending
Topics
=
most
discussed
terms
of
the
moment
    • Finding
Followers
Look
for
people
you
know
Look
at
other
people’s
proailes
‐
explore
lists
Participate
e.g.
#followfriday
#ff
Hold
competitions
and
provide
special
offersBe
worthy
of
being
talked
about
‐
RT
(retweet_Add
multi‐media
e.g.
video,
links,
photosAsk
and
respond
to
questions
‐
join
the
conversation
Add
your
proaile
to
your
site
and
other
marketing
material
‐online
and
ofaline
e.g.
email
signature,
business
cards
Use
directories
e.g.
twellow.com,
mrtweet.com,
wefollow.com
Add
to
your
web
page
/
blog
    • Connecting
with
Customers
Listen
to
feedback
Follow
people
back
Engage
in
surveysMonitor
what
gets
re‐tweeted
and
number
of
viewsAnswer
questionsWatch
who
follows
and
unfollows
you
and
whenKeep
your
tweets
“on
brand”Offer
value
and
even
“Twitter
only”
offersRespond
in
context
‐
don’t
stalk
or
hijack
trending
topicsor
hashtags
    • Twitter
Etiquette
Don’t
spam
Give
recognition
and
thank
for
re‐tweets
Stick
to
140
charactersFollow
people
who
follow
youMind
your
languageDon’t
“hard
sell”
‐
pitchDon’t
just
promote
on
your
own
site
Be
personalBuild
relationships
    • Twitter
Tips
Register
your
brand
name
Keep
your
name
consistent
over
multiple
platforms
Make
your
handle
memorable
Listen
to
the
conversation
www.search.twitter.com

Customise
your
proaile
and
Twitter
landing
page
Start
tweeting
before
connecting
Become
a
valuable
resource
Don’t
over‐promote
‐
build
relationships
airst

Showcase
others
Use
bitly.com
to
shorten
links

There
are
no
rules
people
have
personal
preferences
Remember
what
you
tweet
is
indexed
in
search
engines
Consider
DMs
for
privacy
    • Measuring
Twitter
SuccessHow
do
you
measure
if
you
are
being
effective
on
Twitter
or
not?Here
are
some
tips
on
how
to
gauge
whether
anybody
is
payingattention
to
what
you
are
saying
or
not.•

Measure
how
many
times
people
have
Retweeted
your
tweets•

Measure
how
many
@mentions/replies
you
have
received•

Measure
how
many
Lists
you
have
been
added
to•

Measure
how
much
trafaic
your
site
has
received
based
on
yourtweets



with
links
to
your
website•

Measure
your
number
of
followers
    • Twitter
TipsNew
to
Twitter:
Who
will
be
responsible?
What
will
you
tweet
about?
What
will
your
track
in
terms
of
ROI?
When
will
you
get
started?Already
on
Twitter:

What
will
you
keep
the
same?
What
will
you
change?
What
will
you
do
more
or
less
of?
How
can
you
proactively
promote
ROI?

    • Twitter
ProLileComplete
your
proaile
fully
Avatar
Descriptor
Link
to
your
website
Twitter
Handle
    • Trending
Topics
    • Improve
Customer
Service
    • Encourage
Other
Followers
­
#ff
    • Case
Studies
    • Case
Studies
    • Case
Studies
    • Case
Studies
    • Case
Studies
    • LinkedIn
 is
 a
 business­oriented
 social
 networking
 site.Founded
in
December
 2002
and
launched
 in
 May
 2003,
 it
 ismainly
 used
 for
 professional
 networking.
 As
 of
 2
 November2010
 (2010
 ­11­02),
 LinkedIn
 had
 more
 than
 80
millionregistered
 users,
 spanning
 more
 than
 200
 countries
 andterritories
worldwide. ­
Wikipedia
    • How
to
Set
up
a
LinkedIn
Page • Go to: www.linkedin.com/reg/join?trk=hb_join • Fill in necessary details • Add a profile picture (avatar) • Populate your page and add connections
    • Why
LinkedIn
for
Business• Manage the your public professional profile• Reach potential clients, service providers and subjectexperts• Create and collaborate on projects, gather and sharedata• Be found for business opportunities and find potentialpartners• Gain new insights from discussions with like-mindedbusinesses• Discover inside connections that can help land jobs &close deals• Post and distribute job listings to find the best talent foryour company
    • LinkedIn
Tips
Create
a
professional
proaile
Build
and
nurture
your
network
Join
groups
or
create
your
own
Search
for
people
and
companies
Give
endorsements
Seek
endorsements

Use
status
updates
Create
your
company
proaile
Ask
and
answer
questions
Add
applications
to
your
proaile
e.g.
resume
app,export
your
LinkedIn
connections
to
excel
Promote
your
events
    • Measuring
LinkedIn
Connections
    • Upgrade
your
Account
    • Case
Study
    • Business
BloggingWhat
is
it? "A
blog
is
a
web
page
made
up
of
usually
short, frequently
updated
posts
that
are
arranged chronologically­like
a
whats
new
page
or
a journal." The
term
is
actually
weblogs
coined
by
Jorn
Barger
in
1997. A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.- Wikipedia
    • Business
BloggingWhy
blog?
To
present
a
more
human
face
To
build
a
community
around
a
brand
To
provide
expert
advice
in
a
sector
/
subject
To
improve
visibility
in
search
engines
To
provide
regular
news
and
updates
from
your
business
To
manage
your
business
reputation
online
To
enable
customers
provide
feedback
on
products
and
services
To
manage
content
To
publish
and
share
rich
content
e.g.
video,
links,
photos
    • Blog
Case
StudiesGardening:http://blog.doneganlandscaping.com/
Food:

http://www.donalskehan.com/
Political:
http://www.Politico.ie
Social
Media:
http://www.krishnade.com/blog/
    • Setting
up
a
Business
Blog
Choose
your
software
‐
blogger.com
‐
free
hosted
service
‐
wordpress.com
‐
free
hosted
service‐
typepad.com
‐
paid
for
hosted
service‐
wordpress.org
‐
free
self
hosted
Choose
your
topic
/
theme
Customise
your
blog
design
Promote
it‐
integrate
into
your
website‐
tweet
blog
posts‐
post
blog
links
on
facebook
    • Bringing
TrafLic
to
Your
Blog 
List
your
Blog
on
Technorati 
Comment
on
other
Blogs 
List

your
Blog
on
Google 
Tag
your
Blog
posts
‐
so
they
can
be
found
on google 
Get
listed
on
a
blog
directory 
Produce
content
for
other
blogs
or
websites 
Pay
for
online
advertising
    • Are
you
Ready
to
Blog
Who
is
responsible
in
your
business/organisation
Align
it
with
your
corporate
brand
Integrate
it
into
your
marketing
plan
Engage
key
stakeholders
in
your
sector
Create
and
work
within
your
corporate
blogging
policy
Engage
with
your
audience
Make
it
easy
to
navigate
Customise
the
design
Make
it
easy
to
subscribe
Build
your
community
and
connect
to
the
blogospehere
Establish
goals
and
measure
ROI
    • Finding
Blogs
to
Read
& Followhttp://www.technorati.comhttp://blogsearch.google.comhttp://irishblogs.iehttp://www.irishblogs.comhttp://www.irishblogsdirectory.comhttp://planet.journals.iehttp://www.blogarama.com
Also
reference
2011
Irish
Blog
Awards

    • Online
Video
/
AudioWhat
is
a
Podcast?A
“podcast”
is
a
buzzword
to
describe
a
very
simple
concept:
anaudio
or
video
:ile
available
on
the
Internet
for
you
to
listen
toand/or
watch.
A
podcast
can
also
refer
to
a
series
of
theseaudio
or
video
:iles
(similar
to
how
a
TV
or
radio
“show”
can
bea
series
of
shows
or
just
one
show).
When
using
the
word“podcast”,
most
people
refer
to
the
entire
series
and
not
justone
audio
or
video
:ile.” 
­
podcast.com
    • Online
Video
/
AudioWhy
Podcast?
Be
a
thought
leader
in
your
sector
Lead
generation
‐
customer
enquiries,
sales
leads
Deliver
training
programmes/
tutorials
online
Promote
events
Record
your
events
Internal
communications
Recruitment
Customer
service
    • Online
Video
/
Audio YouTube
 is
 a
 video­sharing
 website
 on
 which users
can
upload,
share,
and
view
videos. ­
Wikipedia
    • Set
up
a
You
Tube
Account • Go to: www.youtube.com/create_account • Fill in necessary details • Add a profile picture (avatar) • Setup a channel and start uploading content
    • Case
Study
­
Media
Box
FM
    • Case
Study
­
Media
Box
Online
AD
    • Podcast
Equipment Kodak
Zi8
    • Podcast
Equipment Flip
Video
Camera
    • Podcast
Equipment
Microphone
Microphone
Cover
Memory
Card
Tripod
Tri‐pod
/
uni‐pod
QuickTime
Pro

/
Windows
MediaPlayer
    • The
Return
on
Investment
(ROI)Set Goals: e.g.I want to increase awareness of my company by drivingbrand reputation; I want to secure x no. of attendees to my event viasocial media)Implement: Decide on a timeframe for the campaign? Be realistic. Decideon the communication channels; have a different conversation on each;be visual; have a voice; have exceptional and engaging content.Measure: Are people listening? What are they saying? What are thenumber of enquiries? Any sales? Is the phone ringing more than before?Is there better WOM? What has happened to your brand reputation?Evaluate: Were your goals met? If not, what can you say is different nowthan before?
    • ROI
Should
Deliver• Search Engine Results and Visibility• Website Traffic and Time on Site• Creating a Community of Brand Ambassadors• Customer Service & Loyalty• Sales and Word of Mouth Referrals• Increased Productivity• Reduced Overheads• Product/Brand Awareness• Reputation Management• New Strategic Alliances• Research & Consumer Insights• Innovation & New Product Development• Global Reach
    • Social
Media
Monitoring
Tools • Blogs ⇒ Google Alerts, Yahoo Alerts • Comments ⇒ Backtype • Message Boards ⇒ Board Reader, BoardTracker • Twitter ⇒ TweetBeep, TwitterSearch • Social Bookmarking ⇒ StumbleUpon, Digg, Reddit, Delicious • Social Media Search Engine ⇒ SocialMention, Serph, Keotag • Multi-Media Search ⇒ You Tube, Flickr • Website Traffic ⇒ Google Analytics, Quantcast, Alexa, Compete • Blog Traffic & Backlinks ⇒ Technorati, BlogPulse • Overview ⇒ Google Alerts, Google Trends, NetVibes
    • Handling
FeedbackOr in other words - managing your business reputation online!
    • Handling
Feedback
Tips1. Deaine
the
feedback
‐
well
thought
out,
rushed,
fair
commentary
or emotional
rant2. Deaine
where
the
comments
are
coming
from
‐
bad
customer service,
irate
client,
unhappy
supplier
etc3. If
genuine
and
posted
in
a
professional
manner
‐
respond immediately4. If
aggressive,
emotional,
negative,
irrational
‐
leave
it
alone
‐ maybe
just
‐
“thank
you
for
your
post/comment5. Remember
your
followers
see
this
so
mind
your
Ps&Qs
‐
stay
en message6. Don’t
get
personal7. A
strategy
of
silence
is
not
recommended
    • Social
Media
Use
PolicyAsk yourself the following questions •
Who
is
responsible
in‐house? •
What
is
the
objectives
of
social
media
for
your business/organisation? • Will staff online reputation affect your business? • Do you need to discuss online brand reputation generally? • Client confidentiality
    • Examples
of
Social
Media Policies
BBC
Personal
Use

of
Social
Networking
Siteshttp://snipurl.com/bbcguidelinesOgilvy
Blogger
Outreach
Policyhttp://snipurl.com/ogilvybloggeroutreachOracle
Social
Media
Participation
Policyhttp://snipurl.com/suncommunityguidelinesCoca
Cola
Social
Media
Policyhttp://snipurl.com/cocacolasocialAdditional
Resourceshttp://snipurl.com/socialmediapolicies
    • Generating Content/CampaignsThought Leadership… •
Content
Calendar •
eBooks •
Email
Newsletters •
Podcasts •
Webinars •
Vodcasts •
White
Paper •
Surveys
&
Reports •
Blogs
Posts
    • Facebook
AdsTitle:
up
to
25
characters
includingspacesCopy:
up
to
135
characters
includingspacesPhoto
or
image:
110
pixels
(w)
x
80pixels
(h)Target
your
Audience:
age,
location,interests,
genderSet
your
daily
budget
and
scheduleHave
a
strong
call
to
actionEnsure
there
is
a
speciaic
landing
pageEvaluate
your
campaign
and
reaine
itTest
engagement
adshttp://snipurl.com/abengage
    • Linking
Your
PagesFacebook
to
Twitter
www.facebook.com/twitterFacebook
to
Website
Post
Status
Update,
copy
Linkinto
Link
FieldTwitter
to
Facebook
www.twitter.com/facebookTwitter
to
Website
–
use
bitly.com
to
shorten
urlsTwitter
to
Blog
–
use
bitly.com
to
shorten
urlsYou
Tube
to
Facebook/Blog/Twitter
–
Click
Shareand
choose
your
social
media
platformYou
Tube
to
Website
–
copy
&
Paste
Emded
Code
    • Social
Media
Case
Study
    • Don’t
Engage
in
Social
Media
if
You
are
Not
Prepared
toListen
to
the
Conversation.

Otherwise
you
will
Tind
your business
in
the
dock!
    • Your
Social
Media
Strategy
    • Thank
You!Evaluation
&
Feedback