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Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
Young Canadians in a Wired World - Phase III: Life Online
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Young Canadians in a Wired World - Phase III: Life Online

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MediaSmarts surveyed over 5,000 students in classrooms across the country on their Internet behaviours and attitudes, as part of Phase III of its Young Canadians in a Wired World study. The first …

MediaSmarts surveyed over 5,000 students in classrooms across the country on their Internet behaviours and attitudes, as part of Phase III of its Young Canadians in a Wired World study. The first report drawn from the survey, Life Online, looks at how youth access the Internet, their main activities and favourite sites, their attitudes towards online safety, household rules on Internet use and unplugging from digital technology.

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  • 1. Life Online January 2014 Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 2. Online Access Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 3. Online Access In 2013, MediaSmarts conducted a national survey of 5,436 Canadian students, grades 4 through 11, in every province and territory, to explore the role of networked technologies in their lives. Life Online is the first in a series of reports which draw on the rich data that was collected. What does online life look like for the average young Canadian? Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 4. Online Access 99% of Canadian students access the Internet outside of school Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 5. Online Access Connecting to the Internet outside of school: Grade 100% Shared Desktop 90% 80% Own Desktop 70% Portable Computer 60% Library or Community Centre 50% MP3 Player 40% Cell / smart phone 30% Game console 20% Only at School 10% 0% 4 5 6 7 8 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 9 10 11
  • 6. Online Access Cell/Smart phone access: Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 7. Online Activities Online Activities Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 8. Online Activities What students are doing online: Creative activities Do you do the following things online? At least once a day Post a story or artwork you created yourself Grade At At At Less Never least least least than once once once once a a a year a year week month 3% 6% 9% 9% 11% 62% Post a video or audio file of you doing something (for example, singing, dancing, how-to video) , Grade 2% 3% 8% 9% 11% 67% Post a video you made using music or clips you found online (for example, fan tribute, mash-up video) , Grade 2% 2% 5% 6% 8% 78% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 9. Online Activities What students are doing online: Participatory/Civic activities Do you do the following things online? At least once a day At least once a week Post comments on news sites (grades 7-11 only) 3% 4% 6% 6% 9% 71% Send people links to news stories or information about current events (grades 7-11 only) Grade 4% 10% 14% 11% 12% 50% Join or support an activist group (for example, Greenpeace, Students Against Bullying, Free the Children) 3% 4% 7% 10% 11% 65% Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts At At Less Never least least than once a once once a month a year year
  • 10. Online Activities Finding information online: Gender Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 11. Online Activities Finding information on sensitive issues online: Gender/Grades 7-11 Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 12. Online Activities Do you have an account on the following sites? Grade 100% Facebook Twi er 90% Club Penguin (Gr. 4-6) 80% Fantage (Gr. 4-6) 70% MoshiMonsters (Gr. 4-6) 60% PopTropica (Gr. 4-6) 50% StarDoll (Gr. 4-6) 40% Webkinz (Gr. 4-6) Instagram (Gr. 7-11) 30% Pinterest (Gr. 7-11) 20% Tumblr (Gr. 7-11) 10% 0% 4 5 6 7 8 9 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 10 11
  • 13. Online Activities Advice-seeking Do you do the following things online? At least once a day At least once a week Ask an expert for advice about a personal problem Grade 2% 4% 7% 7% 10% 70% Ask kids for advice about a personal problem Grade 2% 6% 9% 7% 9% 67% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts At At Less Never least least than once a once once month a year a year
  • 14. Online Activities Most frequent online activities chosen by students: • • • • • • • • playing online games (59%) downloading or streaming music, TV shows or movies (51%) reading or posting on someone else’s social network site (52%) posting on the student’s own social networking site (41%) posting on the student’s own Twitter site (21%) following friends and family on Twitter (21%) following celebrities on Twitter (20%) pranking or trolling someone (20%) Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 15. Online Activities Top Ten Websites (All students) Site Content Percent of respondents YouTube.com Video sharing 75% Facebook.com Social networking 57% Google.com Search engine 31% Tumblr.com Microblogging / Social networking Blogging / Social networking Instagram.com Media sharing / Social networking Minecraft.com Gaming 8% Miniclip.com Gaming 7% Hotmail.com Email 6% Wikipedia.org Reference 5% Twitter.com Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 24% 12% 10%
  • 16. Online Activities Top Ten Websites: Grades 4-6 Site Boys (Grades 4-6) Percent Girls (Grades 4-6) Site Percent YouTube.com 70% YouTube.com 61% Minecraft.net 31% Facebook.com 22% Google.com 27% Google.com 20% Facebook.com 22% Webkinz.com 11% Miniclip.com 19% MoshiMonsters.com 10% Y8.com 9% Friv.com 9% Roblox.com 9% Twitter.com 9% Andkon.com 8% Poptropica.com 9% Friv.com 7% Y8.com 8% Twitter.com 7% Family.ca 8% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 17. Online Activities Top Ten Websites: Grades 7-11 Boys (Grades 7-11) Site Girls (Grades 7-11) Percent Site Percent YouTube.com 83% YouTube.com 77% Facebook.com 72% Facebook.com 77% Google.com 40% Twitter.com 43% Twitter.com 24% Google.com 36% Wikipedia.org 9% Tumblr.com 31% Miniclip.com 7% Instagram.com 21% Tumblr.com 7% Pinterest.com 10% Reddit.com 6% Hotmail.com 8% Minecraft.net 5% Netflix.com 5% Hotmail.com 5% Wikipedia.org 5% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 18. Opinions about Online Safety Opinions about Online Safety Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 19. Opinions about Online Safety Opinions about online safety: Gender Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 20. Opinions about Online Safety Opinions: Online safety: Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 21. Opinions about Online Safety Despite concerns about safety, high percentages of boys (90%) and girls (89%) agree with the statement “I know how to protect myself” Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 22. Parental Involvement Parental Involvement Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 23. Parental Involvement Are there rules about any of these in your house? Percentage in 2005 Percentage in 2013 Meeting someone in person whom you got to 74% know online (2005) / Getting together with Girls:85% someone you met online (2013) Boys:65% 44% Sites that you are not supposed to visit (2005) / Sites you are not supposed to visit (2013) 70% 48% Girls:74% Boys:67% Girls:51% Boys:44% Girls:52% Boys:35% The percentage of household rules about online activities has declined dramatically from 2005 to 2013, most notably in rules relating to meeting online acquaintances in person and sites you are not supposed to visit. Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 24. Parental Involvement Household rules about online activity: Gender Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 25. Parental Involvement Students with household rules about specific activities that adults consider risky are less likely to engage in those activities than students without rules Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 26. Parental Involvement Percentage of students “usually” online at home with a parent or adult increased from 2005-2013 and the percentage that are “never” online at home with a parent or adult decreased from 2005-2013 Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 27. Parental Involvement …But one-quarter of students in Grades 4-6 are never with an adult or parent when they go online at home Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 28. Parental Involvement Advice-seeking online Do you do the following things online? Ask an expert for advice about a personal problem Grade Ask kids for advice about a personal problem Grade At least once a day At At least At Less Never least once a least than once month once once a a year a year week 2% 4% 7% 7% 10% 70% 2% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 6% 9% 7% 9% 67%
  • 29. Parental Involvement I have learned about the following From my parent(s) From teachers Grade 47% How to search for information online , Grade 45% , Grade 45% Grade 37% How to tell if online information is true Grade , Grade 41% 15% Grade Grade 35% 24% , Grade 39% 39% How to deal with cyberbullying , Grade 43% , Grade 62% How to be safe online How to know what is legal and illegal to do online , Grade 64% , Grade 53% , Grade 58% , Grade 42% How to use privacy settings How companies collect and use personal information online How to deal with hateful, racist or sexist online information (grades 7-11 only) Average Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 45% 41%
  • 30. Unplugging Unplugging Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 31. Unplugging Sleeping with cell phone: Grade 100% Do you sleep with the cell phone in case you get calls or messages in the night? Yes 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 4 5 6 7 8 9 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 10 11
  • 32. Unplugging Do you ever worry that you spend too much time online? (All students) Percentage Yes 35% No 65% Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts
  • 33. Unplugging Feelings about having to unplug for a week: Grade 100% 90% I would be upset/ unhappy 80% I would be relieved/ happy 70% I would not care one way or the other 60% 50% 40% 30% 20% 10% 0% 4 5 6 7 8 9 Grade Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 10 11
  • 34. Unplugging Choosing to go offline: All students Do you ever choose to go offline so you will have more time to do any of these things? Percentage Spend more time with friends or people in your family 77% Avoid someone who is harassing you 17% Enjoy some quiet time by yourself Read a book , Grade , Grade Go outside or play a game or sport 45% 44% Grade Other I never choose to go offline to do any of these things Young Canadians in a Wired World – Phase III: Life Online © 2014 MediaSmarts 71% 35% 4%

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