Stefano POGLIANI - Willem GABILLY - IBM - Conference Media Aces - Octobre 2011

IBM Social ComputingGuidelinesStefano PoglianiWillem Gabilly

219972003 2005 2008 2010

3 Pourquoi sengager dans les Médias Sociaux ? il y a beaucoupdes choses à apprendre

4Pourquoi sengager dans les Médias Sociaux ? linformation venant des autres est plus riche que celle quon peut découvrir nous-mêmes

5Pourquoi sengager dans les Médias Sociaux ? On a des choses à dire

6Pourquoi sengager dans les Médias Sociaux ? On (IBM) est des citoyens De ce monde

7On a beaucoup à gagner dans cette ouverture Influencer plutôt que contrôler

8IBM Social Computing Guidelines

10Ouverture, transparence, authenticité● Be who you are.● Identify yourself - name and, when relevant, role at IBM - when you discuss IBM or IBM-related matters. ─ IBM discourages anonymous, pseudonyms or false screen names where it relates to IBM.● Speak in the first person. Use your own voice; bring your own personality to the forefront; say what is on your mind.● Transparency and honesty - use your real name, be clear on who you are, and identify that you work for IBM. ─ Got a vested interest? … be the first to point it out.● Be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be judicious in disclosing personal details. ©2011 IBM Corporation

12Valeur● Provide worthwhile information and perspective. IBMs brand is best represented by its people and what you publish may reflect on IBMs brand.● Information you share about yourself, may help build relationships with your readers ─ but it is your choice to do so or not.● Blogs and social networks that are hosted on IBM-owned domains should be used in a way that adds value to IBMs business. If it ─ helps you, your coworkers, our clients or our partners ─ helps to improve knowledge or skills ─ contributes directly or indirectly to the improvement of IBMs products, processes and policies ─ builds a sense of community ─ helps to promote IBMs Values.● Then it is adding value. ©2011 IBM Corporation

14Confiance● Respect copyright, fair use and financial disclosure laws ─ For IBMs protection and well as your own. ─ Laws differ depending on where you live and work.● When you do make a reference, link back to the source. ─ Never quote more than short excerpts of someone elses work ─ Good general blogging practice to link to others work.● Dont cite or reference clients, partners or suppliers without their approval.● Dont publish anything that might allow inferences to be drawn which could embarrass or damage a client.● Never discuss confidential details of a client engagement. ©2011 IBM Corporation

16Respect● Dont use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBMs workplace.● You should also show proper consideration for others privacy and for topics that may be considered objectionable or inflammatory, such as politics and religion.● Dont pick fights ─ Avoid unnecessary or unproductive arguments - nobody wins in the end.● Always do so with respect, stick to the facts and identify your appropriate affiliation to IBM. ─ About competitors, make sure it is factual and does not disparage them ─ Make sure that what you are saying is factually correct.● Be the first to respond to correct your own mistakes. ─ If you choose to modify an earlier post, make it clear that you have done so.● When you see misrepresentations made about IBM, you may use your blog or someone elses to point that out. ©2011 IBM Corporation

18Responsabilité personnelle● There are always consequences to what you publish ─ IBMers are personally responsible for the content they publish on-line.● If you are in doubt of publishing, review the guidelines and/or BCG ─ still unsure, and it is related to IBM business, discuss it with your manager ─ Ultimately you have sole responsibility for what you publish in any online social media.● Use disclaimers as appropriate.● Dont provide IBMs or anothers confidential or other proprietary information.● Be aware of your association with IBM in online social networks.● Dont use IBM logos or trademarks unless approved to do so. ©2011 IBM Corporation

20Lidée est celle ... de passer de la communication de masse

21… à des liens plus étroits Masse de communicants

22Une transformation radicale de laProximité à l Affinité

23« Nous navons plus le contrôle » de nos sphères traditionnelles dactivité professionnelle

27Quest-ce quon a compris ? ...on vit dans l ère des relations !

34Discussion

35 MERCI !stefano.pogliani@fr.ibm.com @wiwikinghttp://tech.poglianis.net@stefanopog

http://fr.locita.com	236
http://www.scoop.it	231
http://media-aces.org	189
http://www.media-aces.org	69
http://us-w1.rockmelt.com	25
http://www.aymericvincent.fr	21
http://www.twylah.com	3
http://dev.locita.com	3
http://a0.twimg.com	2
http://athena.der.edf.fr	1
http://feeds.feedburner.com	1

Stefano POGLIANI - Willem GABILLY - IBM - Conference Media Aces - Octobre 2011

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