0
Daniel KatterOwnerMEDIA 401, llc
In the beginning there was Dial-Up…We accessed the web over our telephone lines andused On-Line Services to access the int...
Media401.com
In Ancient Times….Web presence was optional.On-Line Services held most of the content on theweb for the average user.Web B...
Then came BroadBandUsers had direct access to the World Wide Web.Companies began to put up their own web sitesand see valu...
Media401.com
In 2003 Social Media beganUsers gained a voice on the web.2003 – Friendster, MySpace, Second Life, LinkedIn2004 - Facebook...
Media401.com
Media401.com
Media401.com
In a crowded space with world widecompetition…How do you get your message seen?How do you drive traffic to your site?How d...
Have a PlanQuestions to askWho is my customer?Where is my customer? Facebook? Twitter? Google?How would my customer look f...
Search is VitalYour site must be easily searchableIn the real world it’sLocation, Location, LocationIn the virtual world, ...
Make Your Site "Sticky"Get traffic to your site and get visitors to staylonger.Builds brand loyalty.Generates good will.He...
A Great Tool to Use is VideoFinally… The topic!Media401.com
A Great Tool to Use is VideoUses for VideoCorporate Image.Deliver complex message.Demonstrate products.Promote news and ev...
A Great Tool to Use is VideoBenefits of VideoEnrich browser’s experience.Keep browser on your site longer.Gives search eng...
Practical Steps: How Does It Work?Where to add videoUpload to your site and stream from there.Upload to YouTube and embed....
Practical Steps: How Does It Work?Upload to your site: Bad IdeaBandwidth hitSpace restrictionsNo SEO bonusMedia401.com
Practical Steps: How Does It Work?Upload to YouTube+ Everyone is there.+ It’s FREE!+ Great tracking and stats.+ Easy to cr...
Practical Steps: How Does It Work?Upload to Vimeo+ Customizable player.+ Can replace video.+ Choose what happens after vid...
Practical Steps: How Does It Work?Who to choose?Depends on your needs.How will customer find yourvideos? By going to your ...
Practical Steps: How Does It Work?How That LooksMedia 401 Searchbrought up threehits for Media 401.My customers canfind me...
Practical Steps: How Does It Work?How Can I Get Good Results?Good Content, Descriptions, Keywords, ContactInfo. Your video...
Practical Steps: What Will It Cost?The Answer: It depends.A nice general Image piece can costthousands, but will last for ...
PracticalSteps: How Long Should myVideo Be?The Answer: It depends – But shorter isgenerally better One to Two minutes.Can ...
PracticalSteps: Can my Video EverBeLonger?The Answer: Yes.Obvious exceptions are product demonstrationand tutorials.Comple...
Is It Time to Hire a Professional?The Answer: It sure could be.Do I have a plan?Do I know my budget?Media401.com
How do I Find a Professional?The Answer: Several WaysThe Internet – duh.Your ad agency.References from friends/colleagues....
What to Ask a Professional?How do you work?What are your rates? How do you charge?Can I see comparable work?How is final p...
Questions?Media401.com
Thanks forListening!Media401.com
Daniel KatterOwnerMEDIA 401, llcMedia401.com260.402.7205
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Enhance Your Internet Presence With Video

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Presentation originally presented by Daniel Katter of Media 401 at the Greater Fort Wayne Chamber of Commerce

Published in: Technology, Design
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Transcript of "Enhance Your Internet Presence With Video"

  1. 1. Daniel KatterOwnerMEDIA 401, llc
  2. 2. In the beginning there was Dial-Up…We accessed the web over our telephone lines andused On-Line Services to access the internet.To reach customers, businesses had to have a presenceon the On-Line Services.A friend once compared the Services to Countries orContinents in the “World” of the Internet.Media401.com
  3. 3. Media401.com
  4. 4. In Ancient Times….Web presence was optional.On-Line Services held most of the content on theweb for the average user.Web Browsers and Search were in their infancy.Media401.com
  5. 5. Then came BroadBandUsers had direct access to the World Wide Web.Companies began to put up their own web sitesand see value in having an internet presence. Bynow, all companies have a web site – or reallyshould.Increased speed made multi-media like music andvideo possible over the internet.Search became increasingly important.Media401.com
  6. 6. Media401.com
  7. 7. In 2003 Social Media beganUsers gained a voice on the web.2003 – Friendster, MySpace, Second Life, LinkedIn2004 - Facebook2005 – YouTube2010 – Facebook has 400 million users.Media401.com
  8. 8. Media401.com
  9. 9. Media401.com
  10. 10. Media401.com
  11. 11. In a crowded space with world widecompetition…How do you get your message seen?How do you drive traffic to your site?How do you turn that traffic into dollars?Media401.com
  12. 12. Have a PlanQuestions to askWho is my customer?Where is my customer? Facebook? Twitter? Google?How would my customer look for me?How does my internet strategy fit in with my othermarketing?What is my competition doing?Media401.com
  13. 13. Search is VitalYour site must be easily searchableIn the real world it’sLocation, Location, LocationIn the virtual world, it’sContent, Content, Content.Search engines rank you based oncontent.Use keywords, metatags, etc.The same goes forFacebook, Twitter, etc.Tie all of these items together. Makeyour internet and traditional mediapresences reference each other.Media401.com
  14. 14. Make Your Site "Sticky"Get traffic to your site and get visitors to staylonger.Builds brand loyalty.Generates good will.Helps you to be seen as a resource to yourcustomers.Turns web site visitors into sales for your business.Media401.com
  15. 15. A Great Tool to Use is VideoFinally… The topic!Media401.com
  16. 16. A Great Tool to Use is VideoUses for VideoCorporate Image.Deliver complex message.Demonstrate products.Promote news and events.Cross promote with TV commercial on web site.Supplement existing blog or article.Media401.com
  17. 17. A Great Tool to Use is VideoBenefits of VideoEnrich browser’s experience.Keep browser on your site longer.Gives search engines more ways to find you.Media401.com
  18. 18. Practical Steps: How Does It Work?Where to add videoUpload to your site and stream from there.Upload to YouTube and embed.Upload to another site and embed.Media401.com
  19. 19. Practical Steps: How Does It Work?Upload to your site: Bad IdeaBandwidth hitSpace restrictionsNo SEO bonusMedia401.com
  20. 20. Practical Steps: How Does It Work?Upload to YouTube+ Everyone is there.+ It’s FREE!+ Great tracking and stats.+ Easy to create your own “Channel.”+ Easy to share video on yours and other sites.- No control over “related” videos.- Can’t replace video if needed.- Limited choice of Thumbnail Image.Media401.com
  21. 21. Practical Steps: How Does It Work?Upload to Vimeo+ Customizable player.+ Can replace video.+ Choose what happens after video.+ Easy to create your own “Channel” or “Album.”+ Easy to share video on yours and other sites.+ Can choose or upload thumbnail.- Not free ($60 to $200.00).- Not as popular with general public.Media401.com
  22. 22. Practical Steps: How Does It Work?Who to choose?Depends on your needs.How will customer find yourvideos? By going to your site orsearching for you on Google orYouTube? Direct reference fromQR Code in print ad?With multiple presences onWeb, Social Media and Video, yourcustomer can find you howeverthey look.Media401.com
  23. 23. Practical Steps: How Does It Work?How That LooksMedia 401 Searchbrought up threehits for Media 401.My customers canfind me in the waythat best suitsthem.Media401.com
  24. 24. Practical Steps: How Does It Work?How Can I Get Good Results?Good Content, Descriptions, Keywords, ContactInfo. Your video needs to be placed in a goodnest.Maintaining Internet presence can become a fulltime job. Make your efforts count.Media401.com
  25. 25. Practical Steps: What Will It Cost?The Answer: It depends.A nice general Image piece can costthousands, but will last for a while.Video blogs or demonstrations can bemuch cheaper and have a shorter shelflife.Rule of thumb: The more complex, themore expensive.Can I do it myself? Yes, but be good atit and be ready to invest in some decentequipment. And be ready to investtime in production and learning.Media401.com
  26. 26. PracticalSteps: How Long Should myVideo Be?The Answer: It depends – But shorter isgenerally better One to Two minutes.Can watch at work. Easy to share if desired.Attention spans are short.Media401.com
  27. 27. PracticalSteps: Can my Video EverBeLonger?The Answer: Yes.Obvious exceptions are product demonstrationand tutorials.Complex product?Lots of new products?Can you answer a customers pain point?Maybe a keynote address from CEO.Company announcementsCustomer testimonialsMedia401.com
  28. 28. Is It Time to Hire a Professional?The Answer: It sure could be.Do I have a plan?Do I know my budget?Media401.com
  29. 29. How do I Find a Professional?The Answer: Several WaysThe Internet – duh.Your ad agency.References from friends/colleagues.Media401.com
  30. 30. What to Ask a Professional?How do you work?What are your rates? How do you charge?Can I see comparable work?How is final product delivered?Who owns the work after it is completed?Media401.com
  31. 31. Questions?Media401.com
  32. 32. Thanks forListening!Media401.com
  33. 33. Daniel KatterOwnerMEDIA 401, llcMedia401.com260.402.7205
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