Richard Hare

Learning Curves Richard Hare 9th February 2011

British American Tobacco at a glance
World’s most international tobacco group
Business in 180 countries, over 250 brands
Global market share approx. 13%
Market leadership in more than 50 countries
Over 60,000 employees
Most recent performance (2009)
£14.2 bn revenue
£ 4.1 bn profit from operations
£26.0 bn tax contribution
PICTURE 4 Drag picture over square to align or delete square if pictures are not required PICTURE 3 Drag picture over square to align or delete square if pictures are not required PICTURE 2 Drag picture over square to align or delete square if pictures are not required PICTURE 1 Drag picture over square to align or delete square if pictures are not required

“ Social Media”
“ Web 1.0 was all about connecting people. It was an interactive space… people to people… that was what the Web was supposed to be all along.”
Sir Tim Berners-Lee, 2006
http://www.ibm.com/developerworks/podcast/dwi/cm-int082206.txt
Photo credit: http://www.flickr.com/photos/f7oor/405046410/

“ Connect, collaborate, innovate…”
Social Media at British American Tobacco:
1997: On-line Communities
2004: Blogs
2008: Social Networking

Communities: Ten Years, Five Platforms

2005: Workshop: ChangeNet…

… and CommunityBuilder

2006: World Cup Forum

2007: Management Trainee Community

2004: “I want to try blogging”
Tom
(Change and Communications Manager, Global Operations and I.T.)

Your Voice 2006: Fear, uncertainty, doubt

New voices

BlogCentral: Aug 2006 – April 2010

Friendster to Facebook 2003 2005 2007 2007

2008: Connect

A global internal directory/network

Interact homepage with newsfeed

UK network – by function

Your Voice 2008

www.gapingvoid.com

Thank you Follow: @ richardhare on Twitter

Richard Hare

by media 140

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 19

Statistics

Richard Hare Presentation Transcript