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Richard Hare

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Richard Hare from British American Tobacco presenting an inside look at how they have developed their social media for internal communications - 9th Feb media140 London. …

Richard Hare from British American Tobacco presenting an inside look at how they have developed their social media for internal communications - 9th Feb media140 London.

http://www.media140.com

Published in Education , Technology , Business
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Transcript

  • 1. Learning Curves Richard Hare 9th February 2011
  • 2. British American Tobacco at a glance
    • World’s most international tobacco group
      • Business in 180 countries, over 250 brands
      • Global market share approx. 13%
      • Market leadership in more than 50 countries
      • Over 60,000 employees
    • Most recent performance (2009)
      • £14.2 bn revenue
      • £ 4.1 bn profit from operations
      • £26.0 bn tax contribution
    PICTURE 4 Drag picture over square to align or delete square if pictures are not required PICTURE 3 Drag picture over square to align or delete square if pictures are not required PICTURE 2 Drag picture over square to align or delete square if pictures are not required PICTURE 1 Drag picture over square to align or delete square if pictures are not required
  • 3. “ Social Media”
    • “ Web 1.0 was all about connecting people. It was an interactive space… people to people… that was what the Web was supposed to be all along.”
    • Sir Tim Berners-Lee, 2006
    • http://www.ibm.com/developerworks/podcast/dwi/cm-int082206.txt
    Photo credit: http://www.flickr.com/photos/f7oor/405046410/
  • 4. “ Connect, collaborate, innovate…”
    • Social Media at British American Tobacco:
    • 1997: On-line Communities
    • 2004: Blogs
    • 2008: Social Networking
  • 5. Communities: Ten Years, Five Platforms
  • 6. 2005: Workshop: ChangeNet…
  • 7. … and CommunityBuilder
  • 8. 2006: World Cup Forum
  • 9. 2007: Management Trainee Community
  • 10. 2004: “I want to try blogging”
    • Tom
    • (Change and Communications Manager, Global Operations and I.T.)
  • 11. Your Voice 2006: Fear, uncertainty, doubt
  • 12. New voices
  • 13. BlogCentral: Aug 2006 – April 2010
  • 14. Friendster to Facebook 2003 2005 2007 2007
  • 15. 2008: Connect
  • 16. A global internal directory/network
  • 17. Interact homepage with newsfeed
  • 18. UK network – by function
  • 19. Your Voice 2008
  • 20. www.gapingvoid.com
  • 21. Thank you Follow: @ richardhare on Twitter