Richard Hare

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Richard Hare from British American Tobacco presenting an inside look at how they have developed their social media for internal communications - 9th Feb media140 London.

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Richard Hare

  1. 1. Learning Curves Richard Hare 9th February 2011
  2. 2. British American Tobacco at a glance <ul><li>World’s most international tobacco group </li></ul><ul><ul><li>Business in 180 countries, over 250 brands </li></ul></ul><ul><ul><li>Global market share approx. 13% </li></ul></ul><ul><ul><li>Market leadership in more than 50 countries </li></ul></ul><ul><ul><li>Over 60,000 employees </li></ul></ul><ul><li>Most recent performance (2009) </li></ul><ul><ul><li>£14.2 bn revenue </li></ul></ul><ul><ul><li>£ 4.1 bn profit from operations </li></ul></ul><ul><ul><li>£26.0 bn tax contribution </li></ul></ul>PICTURE 4 Drag picture over square to align or delete square if pictures are not required PICTURE 3 Drag picture over square to align or delete square if pictures are not required PICTURE 2 Drag picture over square to align or delete square if pictures are not required PICTURE 1 Drag picture over square to align or delete square if pictures are not required
  3. 3. “ Social Media” <ul><li>“ Web 1.0 was all about connecting people. It was an interactive space… people to people… that was what the Web was supposed to be all along.” </li></ul><ul><li>Sir Tim Berners-Lee, 2006 </li></ul><ul><li>http://www.ibm.com/developerworks/podcast/dwi/cm-int082206.txt </li></ul>Photo credit: http://www.flickr.com/photos/f7oor/405046410/
  4. 4. “ Connect, collaborate, innovate…” <ul><li>Social Media at British American Tobacco: </li></ul><ul><li>1997: On-line Communities </li></ul><ul><li>2004: Blogs </li></ul><ul><li>2008: Social Networking </li></ul>
  5. 5. Communities: Ten Years, Five Platforms
  6. 6. 2005: Workshop: ChangeNet…
  7. 7. … and CommunityBuilder
  8. 8. 2006: World Cup Forum
  9. 9. 2007: Management Trainee Community
  10. 10. 2004: “I want to try blogging” <ul><li>Tom </li></ul><ul><li>(Change and Communications Manager, Global Operations and I.T.) </li></ul>
  11. 11. Your Voice 2006: Fear, uncertainty, doubt
  12. 12. New voices
  13. 13. BlogCentral: Aug 2006 – April 2010
  14. 14. Friendster to Facebook 2003 2005 2007 2007
  15. 15. 2008: Connect
  16. 16. A global internal directory/network
  17. 17. Interact homepage with newsfeed
  18. 18. UK network – by function
  19. 19. Your Voice 2008
  20. 20. www.gapingvoid.com
  21. 21. Thank you Follow: @ richardhare on Twitter

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