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Richard Hare

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Richard Hare from British American Tobacco presenting an inside look at how they have developed their social media for internal communications - 9th Feb media140 London....

Richard Hare from British American Tobacco presenting an inside look at how they have developed their social media for internal communications - 9th Feb media140 London.

http://www.media140.com

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    Richard Hare Richard Hare Presentation Transcript

    • Learning Curves Richard Hare 9th February 2011
    • British American Tobacco at a glance
      • World’s most international tobacco group
        • Business in 180 countries, over 250 brands
        • Global market share approx. 13%
        • Market leadership in more than 50 countries
        • Over 60,000 employees
      • Most recent performance (2009)
        • £14.2 bn revenue
        • £ 4.1 bn profit from operations
        • £26.0 bn tax contribution
      PICTURE 4 Drag picture over square to align or delete square if pictures are not required PICTURE 3 Drag picture over square to align or delete square if pictures are not required PICTURE 2 Drag picture over square to align or delete square if pictures are not required PICTURE 1 Drag picture over square to align or delete square if pictures are not required
    • “ Social Media”
      • “ Web 1.0 was all about connecting people. It was an interactive space… people to people… that was what the Web was supposed to be all along.”
      • Sir Tim Berners-Lee, 2006
      • http://www.ibm.com/developerworks/podcast/dwi/cm-int082206.txt
      Photo credit: http://www.flickr.com/photos/f7oor/405046410/
    • “ Connect, collaborate, innovate…”
      • Social Media at British American Tobacco:
      • 1997: On-line Communities
      • 2004: Blogs
      • 2008: Social Networking
    • Communities: Ten Years, Five Platforms
    • 2005: Workshop: ChangeNet…
    • … and CommunityBuilder
    • 2006: World Cup Forum
    • 2007: Management Trainee Community
    • 2004: “I want to try blogging”
      • Tom
      • (Change and Communications Manager, Global Operations and I.T.)
    • Your Voice 2006: Fear, uncertainty, doubt
    • New voices
    • BlogCentral: Aug 2006 – April 2010
    • Friendster to Facebook 2003 2005 2007 2007
    • 2008: Connect
    • A global internal directory/network
    • Interact homepage with newsfeed
    • UK network – by function
    • Your Voice 2008
    • www.gapingvoid.com
    • Thank you Follow: @ richardhare on Twitter