The Dark ages There have been a number of periods in our history described as Dark ages – interestingly in Britain this refers to a period where villages where spread out and there is little evidence of them connecting or interacting, in fact it is no coincidence that there are few historical maps or records at all throughout this period of the 6 th Century Social Media is the very opposite of this – enabling mass, limitless connectivity with all tribes, and an ongoing living record of everything This is our age of enlightenment, and not one to be wasted
Toys in the sandpit, learning from the masters of play Forget the marketing terminology. This is about play. These are new toys thrown into the sandpit for kids to play with. Kids don’t necessarily play with the best or the most expensive toy; they play with the most fun, the one that they see others having the most fun with. They don’t use necessarily use the toy as it was intended; they improvise and create and find new ways to have fun with it. These are all good lessons for marketers to learn when it comes to social media.
Something to talk about For Red Bull, Word of Mouth has always been at the heart of our marketing strategy and our communications wheel. We do this by creating activity that inspires and captures the imagination of consumers, and enables them to be part of the action. The challenge is to take this into the digital world in as captivating a way as the real world content is Once you have accepted and committed to this, as with any marketing strategy it starts with the consumer… who are they, where are they, what rocks their world and what could we do to improve it