Your SlideShare is downloading. ×
Learning To Listen:<br />Using social to connect brands & consumers<br />Ciarán Norris <br />Head of Social Media<br />Min...
2<br />Mindshare SocialMedia8<br />Influencer Identification Research & Outreach<br />Conversational & Buzz Tracking<br />...
3<br />
4<br />What does all of this mean?<br />
5<br />What does all of this mean?<br />
6<br />When to shoot me...<br />Cambodia4kidsorg on flickr<br />
7<br />What you’ll be listening to<br />Why listen?<br />How to listen<br />Who’s listening<br />
8<br />WHY<br />LISTEN?<br />
9<br />Why listen?<br />
10<br />Why listen?<br />So forget about blogs and bloggers and blogging and focus on this - the cost and difficulty of pu...
11<br />Why listen?<br /><ul><li>Publish Web page
Publish or maintain blog
Upload video to sites like YouTube
Comment on blogs
Post ratings and reviews</li></ul>Creators<br />Critics<br /><ul><li>Use RSS
Tag Web pages</li></ul>Collectors<br /><ul><li>Use social networking sites</li></ul>Joiners<br /><ul><li>Read blogs
Watch peer-generated video
Listen to podcasts</li></ul>Spectators<br /><ul><li>None of these activities</li></ul>Inactive<br />Source: Forrester’s NA...
12<br />Why listen?<br />Twitter turns the ladder sideways<br />
13<br />Why listen?<br />Twitter turns the ladder sideways<br />
14<br />Why listen?<br />Twitter turns the ladder sideways<br />
15<br />HOW<br />TO LISTEN<br />
16<br />Cymfony<br />HOW<br />TO LISTEN<br />
17<br />HOW<br />TO LISTEN<br />
18<br />Cymfony<br />HOW<br />TO LISTEN<br />
PC<br />Mobile<br />19<br />Twitter Tools<br />Tweetdeck<br />
20<br />Tweetie<br />Tweetie<br />
And ensure our best content is easy to find<br />80% of search traffic goes to natural listings<br />Ensuring that crawlab...
Twitterfall<br />22<br />
Where have all the journos gone?<br />
Twitterfall<br />24<br />
25<br />WHO<br />IS LISTENING?<br />
Circa 480,000 followers<br />
Millions of readers<br />
Millions of readers<br />
Upcoming SlideShare
Loading in...5
×

Media140 London Mindshare Learningtolisten

710

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
710
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Media140 London Mindshare Learningtolisten"

  1. 1. Learning To Listen:<br />Using social to connect brands & consumers<br />Ciarán Norris <br />Head of Social Media<br />Mindshare<br /> Keela84 on flickr<br />
  2. 2. 2<br />Mindshare SocialMedia8<br />Influencer Identification Research & Outreach<br />Conversational & Buzz Tracking<br />Natural Seeding & Social Media Optimization <br />Social Media Tracking & Viral Tracking Services <br />Paid Seeding & Social Media Advertising <br />Viral Widgets & Content <br />
  3. 3. 3<br />
  4. 4. 4<br />What does all of this mean?<br />
  5. 5. 5<br />What does all of this mean?<br />
  6. 6. 6<br />When to shoot me...<br />Cambodia4kidsorg on flickr<br />
  7. 7. 7<br />What you’ll be listening to<br />Why listen?<br />How to listen<br />Who’s listening<br />
  8. 8. 8<br />WHY<br />LISTEN?<br />
  9. 9. 9<br />Why listen?<br />
  10. 10. 10<br />Why listen?<br />So forget about blogs and bloggers and blogging and focus on this - the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. <br />And the effects of that increased pool of potential producers is going to be vast <br />Clay Shirky, 2004<br />
  11. 11. 11<br />Why listen?<br /><ul><li>Publish Web page
  12. 12. Publish or maintain blog
  13. 13. Upload video to sites like YouTube
  14. 14. Comment on blogs
  15. 15. Post ratings and reviews</li></ul>Creators<br />Critics<br /><ul><li>Use RSS
  16. 16. Tag Web pages</li></ul>Collectors<br /><ul><li>Use social networking sites</li></ul>Joiners<br /><ul><li>Read blogs
  17. 17. Watch peer-generated video
  18. 18. Listen to podcasts</li></ul>Spectators<br /><ul><li>None of these activities</li></ul>Inactive<br />Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery<br />
  19. 19. 12<br />Why listen?<br />Twitter turns the ladder sideways<br />
  20. 20. 13<br />Why listen?<br />Twitter turns the ladder sideways<br />
  21. 21. 14<br />Why listen?<br />Twitter turns the ladder sideways<br />
  22. 22. 15<br />HOW<br />TO LISTEN<br />
  23. 23. 16<br />Cymfony<br />HOW<br />TO LISTEN<br />
  24. 24. 17<br />HOW<br />TO LISTEN<br />
  25. 25. 18<br />Cymfony<br />HOW<br />TO LISTEN<br />
  26. 26. PC<br />Mobile<br />19<br />Twitter Tools<br />Tweetdeck<br />
  27. 27. 20<br />Tweetie<br />Tweetie<br />
  28. 28. And ensure our best content is easy to find<br />80% of search traffic goes to natural listings<br />Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic<br />Work with AKQA to ensure that flash is not king<br />Plan & implement link building to drive organic listings<br />21<br />
  29. 29. Twitterfall<br />22<br />
  30. 30. Where have all the journos gone?<br />
  31. 31. Twitterfall<br />24<br />
  32. 32. 25<br />WHO<br />IS LISTENING?<br />
  33. 33. Circa 480,000 followers<br />
  34. 34. Millions of readers<br />
  35. 35.
  36. 36. Millions of readers<br />
  37. 37.
  38. 38.
  39. 39. Millions of readers<br />
  40. 40. 33<br />NOT<br />LISTENING<br />
  41. 41. Who’s getting it right?<br />Promote a product that’s been on sale many times before<br />Utilise viral elements of social media<br />Encourage user interaction<br />
  42. 42. 35<br />Ryanair’s response...<br />Ryanair can confirm that a Ryanair staff member did engage in a blog discussion.It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won&apos;t be happening again.Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel.<br />
  43. 43. 36<br />‘Bloggergate’<br />
  44. 44.
  45. 45. Ciarán Norris<br />ciaran.norris@mindshareworld.com<br />@ciaranj<br />

×