Top ten considerations for choosing a mobile platform


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Top ten considerations for choosing a mobile platform

  1. 1. Jonathan KempelBusiness Development Executive – IBM Mobile Ten Considerations for Choosing aMobile PlatformPresenter: © 2012 IBM Corporation
  2. 2. Mobile will continue to grow at a rapid rate, fundamentally changinghow users interact with businesses and each other Mobile Devices Eclipse PCs Mobile Apps Growth Mobile Infrastructure Growth WW Mobile Applications Opportunity WW Mobile Infrastructure Opportunity $5.0 $50.0 $4.0 $40.0 $30.0 66% CAGR $3.0 20% CAGR Billions Billions $20.0 $2.0 $10.0 $1.0 $0.0 $0.0 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 Source: IDC 2010 Mobile Platform Mobile Security Device Management Source: IDC 2010 Mobile Apps Surpass Web Mobile Commerce Growth Mobile Payments Growth US Mobile Commerce Mobile payment trans - $670B by 2015 China EU US Source: Juniper Research 20112 © 2012 IBM Corporation
  3. 3. And is becoming a mandatory transformation10 Billion devices by 2020 Focus areas for mobile computing61% of CIOs put mobile as priority45% increased productivity with mobile apps90% of companies will support BYOD by 2014 Source: 2011 IBM Tech Trends Report s/entry/home?lang=en3 © 2012 IBM Corporation
  4. 4. With enormous opportunities Business to Enterprise Business to Consumer • Increase worker productivity • Improve customer satisfaction • Improved claims processing • Deeper customer engagement and loyalty • Increase revenue with sales engagements • Drive increased sales through • Extend existing applications to mobile Personalized offers workers and customers • Customer service • Reducing fuel, gas, or fleet maintenance • Competitive differentiator costs where relevant • Improve brand perception • Increase employee and business partner • Deeper insight into customer buying responsiveness and decision making speed behavior for up sell and cross sell • Resolve internal IT issues faster • Improve in store experience with mobile • Reduce personnel cost (utilizing personal concierge services devices instead of corporate devices)4 © 2012 IBM Corporation
  5. 5. But also with some unique challengesHow do you quickly:• Engage with anyone, customers, partners or employees, no matter who owns the device• Extend to anything, from instrumented machines to a broad spectrum of smart devices• Execute business anywhere, with ubiquitous, trusted and secure transactions Top Mobile Adoption Concerns: 1. Security/privacy (53%) 2. Cost of developing for multiple 200 Million mobile platforms (52%) employees BYOD 3. Integrating cloud services to (bring your own devices) mobile devices (51%) Source: 2011 IBM Tech Trends Report s/entry/home?lang=en5 © 2012 IBM Corporation
  6. 6. Today application mobilization is complex when unstructured Potential Issues: Higher infrastructure costs Longer mobile development time Databases Inability to support all required device types Higher administrative and maintenance costs Overall increase in risk Web Services Security issues due multiple points of entry into the network Limited or no ability to respond to changes in devices and backend Enterprise systems Applications No consistency across an enterprise portfolio6 © 2012 IBM Corporation
  7. 7. Mobile Enterprise Application Platforms help build, manage and integratemore easily - to maximize the opportunity value of enterprise applications Worklight Mobile Enterprise Application Platform Databases Web Services Enterprise Applications7 © 2012 IBM Corporation
  8. 8. Top 10 considerations for choosing a mobile application platform Don’t compromise on user experience Support multiple development approaches Build for performance Enable collaboration and efficiency Ensure proper authentication and address security concerns Close the HTML5 gap Connect your back-end and cloud-based services Manage mobile apps, devices and data Evaluate supporting services Protect your investment8 © 2012 IBM Corporation
  9. 9. 1. User experience is a key adoption factor 26% of apps downloaded in 2010 were used once Apps are extensions of your brand They operate in a unique context; on the go, offline, touch, thumb Different mobile OSs have unique functionality and design their users are familiar with and expect Consumerization of IT Gamification of business processes Employees = Customers Localytics survey 2011 - © 2012 IBM Corporation
  10. 10. 2. Support multiple development approaches 72% will deploy 1-5 mobile apps in the upcoming year. 18% said 6-10. Native? Web? Hybrid? Depends on audience, functionality, budget, timeframe, available skills One company, multiple apps Multiple apps, one platform BI Goes Mobile on iPad and iPhone – Forbes Dec 21010 © 2012 IBM Corporation
  11. 11. 3. Build for performance Gartner: Mobile To Outpace Desktop Web By 2013 Desktop or mobile, users expect the same performance Test your application Collect usage dataKey features: Comprehensive testing features Slim data transfer protocols Background activities Network identification capabilities Server-side mash-ups Support offline accessibility11 © 2012 IBM Corporation
  12. 12. 4. Enable collaboration and efficiency Modern mobile development is not a one man show Multiple development teams Iterative process Different knowledge and skillsets Different tools Different locationsKey features: Centralized build mechanism Collaboration tools Source control management Testing and error reporting Concurrent development Integration with 3rd-party tools12 © 2012 IBM Corporation
  13. 13. 5. Ensure proper authentication and address security concerns Top mobile concerns: 53% of respondents name security/privacy Mobile commerce to reach $31B by 20161 50% of online transactions via mobile by 20152 Mobile regulations – A question of when. Not if. Leverage your existing infrastructure and processesKey features: Secure client/server communication Encrypted offline cache SSL Identity verification Client code attestation Remote updates and disable Custom authentication processes Device identification and secure provisioning13 © 2012 IBM Corporation
  14. 14. 6. Close the HTML5 gap79% of mobile developers will integrate HTML5 in their apps this year1 Commitment from all major vendors Active standardization efforts A growing-ecosystem of 3rd-party tools Technological advancements in modern mobile browsers Ongoing fragmentation of devicesBut… gaps remainKey features: Leverage current benefits Augment current capabilities Evolve with the standard14 © 2012 IBM Corporation
  15. 15. 7. Connect with back-end and cloud-based systems Developing the application’s client side is just the tip of the iceberg Apps are not independent entities Back-end integration determines performance, cost, scalability, time-to-market, regulatory compliance, etc.Key features: Single integration layer Mobile-optimized middleware Flexible integration framework Connect and manage hybrid worlds Centralized monitoring15 © 2012 IBM Corporation
  16. 16. 8. Manage apps, devices and data 60% of companies offer BYOD today. 90% will do so by 20141 Bring Your Own Device (BYOD) – A blessing or a curse? Sensitive data outside the firewall Data stored on theft- and hack-prone devices Ongoing application updates and patches Multiple application versions New sources of data to be analyzedKey features Device and application-level management Extensive security features Direct update and remote disable Data collection, reporting and analytics16 © 2012 IBM Corporation
  17. 17. 9. Evaluate supporting services Enterprise mobility is about more than just the app Business expansion and transformation − On the business level − On the IT levelKey features: Design a mobile strategy Discover unique requirements − Vertical − Business Support execution Train and educate17 © 2012 IBM Corporation
  18. 18. 10. Protect your investment Your business has commitments and vision – So should your vendor Mobility is becoming mission-critical The mobile market is young and changing Evolve with the change, avoid technology lock-in and don’t limit your solution to today’s challengesKey features: Defined strategy Product roadmap Financial stability Customer references Avoid tech lock-in18 © 2012 IBM Corporation
  19. 19. IBM Mobile: Delivering mobile critical success factors standards-based and future ready proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure business processes and systems are completely integrated from the mobile access points to the back-end systems19 © 2012 IBM Corporation
  20. 20. Client initiatives require a mobile foundationExtend & Transform Build & ConnectExtend existing Build mobilebusiness capabilities applicationsto mobile devices Connect to, and runTransform the backend systems inbusiness by creating support of mobilenew opportunities Mobile Foundation IBM Mobile Foundation V5.0 Manage & Secure Manage mobile devices and applications Secure my mobile business20 © 2012 IBM Corporation
  21. 21. Next steps Learn more at: • Access white papers and webcasts • Get product and services information • Talk with your IBM representative or IBM Business Partner to find the right next step for you21 © 2012 IBM Corporation