TEL AVIV NON STOP CITY הלה אורן מנכל מנהלת עיר עולם

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TEL AVIV NON STOP CITY הלה אורן מנכל מנהלת עיר עולם

  1. 1. TEL AVIV GLOBAL HILA OREN, FOUNDER & CEO JUNE 9, 2014
  2. 2. DESTINATION> TEL AVIV TEL AVIV
  3. 3. CITY> 415,000 METRO> 1,300,000
  4. 4. WHAT IS A GLOBAL CITY? A LEADING CITY WITH AN INTERNATIONAL BUSINESS CENTER AND A DIRECT INFLUENCE ON GLOBAL AFFAIRS PROF. SASKIA SASSEN, 1991
  5. 5. NEW YORK TOKYO LONDON PARIS H. KONG L.A. SEOUL BERLIN RIO D.J.. VISION – TEL AVIV, ONE OF THE WORLD’S 20 LEADING GLOBAL CITIES
  6. 6. UNDERSTANDINGTHE D.N.A. OF A CITY U.S.P. – UNIQUE SELLING POINT
  7. 7. STARTUP CITY TEL AVIV’S DNA
  8. 8. STARTUP CITY TEL AVIV’S DNA
  9. 9. STARTUP CITY TEL AVIV’S DNA
  10. 10. STARTUP CITY TEL AVIV’S DNA
  11. 11. JAFFA TEL AVIV’S OLD CITY THE MOST ANCIENT PORT CITY IN THE WORLD
  12. 12. UNESCO WORLD HERITAGE SITE, 2003 THE WHITE CITYLARGEST BAUHAUS CONCENTRATION IN THE WORLD
  13. 13. 1/3 RESIDENTS BETWEEN 18-35 YOUNG, WILD & FREE
  14. 14. 1,748 BARS, CAFÉS & NIGHTCLUBS “MEDITERRANEAN CAPITAL OF COOL” 1 FOR EVERY 231 RESIDENTS
  15. 15. LIFE’S A BEACH 52 SQ. KM OF CITY > 14 KM OF BEACH
  16. 16. GATEWAY TO ISRAEL BEN GURION INTERNATIONAL AIRPORT
  17. 17. THE CREATIVE CLASS TEDER TEL AVIV
  18. 18. THE ENTRANCE TO CITY HALL TALENT
  19. 19. CITY-WIDE FREE WI-FI TECHNOLOG Y
  20. 20. TEL AVIV GAY PRIDE FESTIVAL TOLERANCE
  21. 21. ISRAEL’S CULTURAL CENTER DESIGN MUSEUM HOLON, GREATER TEL AVIV 60 CULTURAL EVENTS EVERY DAY HOME OF ISRAEL PHILLHARMONIC ORCHESTRA & ISRAEL OPERA “1 OF THE WORLDS MOST CREATIVE CITIES” GLOBE&MAIL
  22. 22. GOOGLE OFFICES, TEL AVIV WORLDS 21st LARGEST FINANCIAL CENTER GFCI 2ND LARGEST ECONOMY IN THE MIDDLE EAST“1 OF THE WORLDS MOST TECH. INFLUENTIAL CITIES” NEWSWEEK ISRAEL’S BUSINESS CENTER
  23. 23. TEL AVIV STARTUPS
  24. 24. TEL AVIV’S DEVELOPMENT CITY DEVELOPMENT BUDGET 2003-2013 2003 2005 2007 2009 2011 2013 (*MILLION EURO’S) 80M€ 140M€ 200M€ 250M€
  25. 25. THE NONSTOP CITY GOES GLOBAL URBAN CREATIVE ENERGY (B)LEISURE TOURISTS -> VISITORS INNOVATION EXPERIENCE
  26. 26. 2014: A GLOBAL BRAND FOR A GLOBAL CITY TEL AVIV NONSTOP CITY TEL AVIV NONSTOP CITY TEL AVIV VILLE SANS ARRET^
  27. 27. URBAN CREATIVE ENERGY THE BRAND:
  28. 28. POSITIONING: NONSTOP CITY
  29. 29. JAFFA OLD CITY TEL AVIV NONSTOP CITY
  30. 30. WHITE CITY TEL AVIV NONSTOP CITY
  31. 31. TEL AVIV STARTUP CITY TEL AVIV NONSTOP CITY
  32. 32. TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY
  33. 33. TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY CITY INVESTMENT IN L.G.B.T. COMMUNITY:2012: 1.5 MILLION NIS 2013: 2 MILLION NIS 2014: 2 MILLION NIS CITY INVESTMENT IN L.G.B.T. TOURISM: GAY PRIDE EVENTS = 600,000 CAMPAIGN: 200,000 (CITY) = 800,000 (TOTAL)
  34. 34. TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY CITY INVESTMENT IN L.G.B.T. TOURISM: RETURN ON INVESTMENT: 100% HOTEL OCCUPANCY 7,000 HOTEL ROOMS + ALTERNATIVE ACCOMMODATION
  35. 35. TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY GLOBAL L.G.B.T. TOURISM: 70 MILLION VISITORS 54 BILLION $ INDUSTRY 25% MORE EXPENDITURE PER TRAVELLER PRIVATE SECTOR IDENTIFIES POTENTIAL
  36. 36. PROMOTIONAL MATERIALS
  37. 37. BRAND MANUAL
  38. 38. INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS CHALLENGE #1: CROSSING THE CHASM
  39. 39. (B)LEISURE VISITORS INTERNATIONAL STUDENTS STARTUP ENTREPRENEURS LOW-COST TRAVELERS LGBT COMMUNITY CHALLENGE #2: ATTRACTING THE GLOBAL CREATIVE CLASS FOCUS: URBAN CREATIVE VIBE
  40. 40. OUR GOALS: A MILLION MORE
  41. 41. CRACKING THE INNOVATION CODE

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