TEL AVIV NON STOP CITY הלה אורן מנכל מנהלת עיר עולם
Upcoming SlideShare
Loading in...5
×
 

TEL AVIV NON STOP CITY הלה אורן מנכל מנהלת עיר עולם

on

  • 304 views

 

Statistics

Views

Total Views
304
Views on SlideShare
295
Embed Views
9

Actions

Likes
0
Downloads
2
Comments
0

2 Embeds 9

https://twitter.com 6
https://www.rebelmouse.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

TEL AVIV NON STOP CITY הלה אורן מנכל מנהלת עיר עולם TEL AVIV NON STOP CITY הלה אורן מנכל מנהלת עיר עולם Presentation Transcript

  • TEL AVIV GLOBAL HILA OREN, FOUNDER & CEO JUNE 9, 2014
  • DESTINATION> TEL AVIV TEL AVIV
  • CITY> 415,000 METRO> 1,300,000 View slide
  • WHAT IS A GLOBAL CITY? A LEADING CITY WITH AN INTERNATIONAL BUSINESS CENTER AND A DIRECT INFLUENCE ON GLOBAL AFFAIRS PROF. SASKIA SASSEN, 1991 View slide
  • NEW YORK TOKYO LONDON PARIS H. KONG L.A. SEOUL BERLIN RIO D.J.. VISION – TEL AVIV, ONE OF THE WORLD’S 20 LEADING GLOBAL CITIES
  • UNDERSTANDINGTHE D.N.A. OF A CITY U.S.P. – UNIQUE SELLING POINT
  • STARTUP CITY TEL AVIV’S DNA
  • STARTUP CITY TEL AVIV’S DNA
  • STARTUP CITY TEL AVIV’S DNA
  • STARTUP CITY TEL AVIV’S DNA
  • JAFFA TEL AVIV’S OLD CITY THE MOST ANCIENT PORT CITY IN THE WORLD
  • UNESCO WORLD HERITAGE SITE, 2003 THE WHITE CITYLARGEST BAUHAUS CONCENTRATION IN THE WORLD
  • 1/3 RESIDENTS BETWEEN 18-35 YOUNG, WILD & FREE
  • 1,748 BARS, CAFÉS & NIGHTCLUBS “MEDITERRANEAN CAPITAL OF COOL” 1 FOR EVERY 231 RESIDENTS
  • LIFE’S A BEACH 52 SQ. KM OF CITY > 14 KM OF BEACH
  • GATEWAY TO ISRAEL BEN GURION INTERNATIONAL AIRPORT
  • THE CREATIVE CLASS TEDER TEL AVIV
  • THE ENTRANCE TO CITY HALL TALENT
  • CITY-WIDE FREE WI-FI TECHNOLOG Y
  • TEL AVIV GAY PRIDE FESTIVAL TOLERANCE
  • ISRAEL’S CULTURAL CENTER DESIGN MUSEUM HOLON, GREATER TEL AVIV 60 CULTURAL EVENTS EVERY DAY HOME OF ISRAEL PHILLHARMONIC ORCHESTRA & ISRAEL OPERA “1 OF THE WORLDS MOST CREATIVE CITIES” GLOBE&MAIL
  • GOOGLE OFFICES, TEL AVIV WORLDS 21st LARGEST FINANCIAL CENTER GFCI 2ND LARGEST ECONOMY IN THE MIDDLE EAST“1 OF THE WORLDS MOST TECH. INFLUENTIAL CITIES” NEWSWEEK ISRAEL’S BUSINESS CENTER
  • TEL AVIV STARTUPS
  • TEL AVIV’S DEVELOPMENT CITY DEVELOPMENT BUDGET 2003-2013 2003 2005 2007 2009 2011 2013 (*MILLION EURO’S) 80M€ 140M€ 200M€ 250M€
  • THE NONSTOP CITY GOES GLOBAL URBAN CREATIVE ENERGY (B)LEISURE TOURISTS -> VISITORS INNOVATION EXPERIENCE
  • 2014: A GLOBAL BRAND FOR A GLOBAL CITY TEL AVIV NONSTOP CITY TEL AVIV NONSTOP CITY TEL AVIV VILLE SANS ARRET^
  • URBAN CREATIVE ENERGY THE BRAND:
  • POSITIONING: NONSTOP CITY
  • JAFFA OLD CITY TEL AVIV NONSTOP CITY
  • WHITE CITY TEL AVIV NONSTOP CITY
  • TEL AVIV STARTUP CITY TEL AVIV NONSTOP CITY
  • TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY
  • TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY CITY INVESTMENT IN L.G.B.T. COMMUNITY:2012: 1.5 MILLION NIS 2013: 2 MILLION NIS 2014: 2 MILLION NIS CITY INVESTMENT IN L.G.B.T. TOURISM: GAY PRIDE EVENTS = 600,000 CAMPAIGN: 200,000 (CITY) = 800,000 (TOTAL)
  • TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY CITY INVESTMENT IN L.G.B.T. TOURISM: RETURN ON INVESTMENT: 100% HOTEL OCCUPANCY 7,000 HOTEL ROOMS + ALTERNATIVE ACCOMMODATION
  • TEL AVIV GAY VIBE TEL AVIV NONSTOP CITY GLOBAL L.G.B.T. TOURISM: 70 MILLION VISITORS 54 BILLION $ INDUSTRY 25% MORE EXPENDITURE PER TRAVELLER PRIVATE SECTOR IDENTIFIES POTENTIAL
  • PROMOTIONAL MATERIALS
  • BRAND MANUAL
  • INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS CHALLENGE #1: CROSSING THE CHASM
  • (B)LEISURE VISITORS INTERNATIONAL STUDENTS STARTUP ENTREPRENEURS LOW-COST TRAVELERS LGBT COMMUNITY CHALLENGE #2: ATTRACTING THE GLOBAL CREATIVE CLASS FOCUS: URBAN CREATIVE VIBE
  • OUR GOALS: A MILLION MORE
  • CRACKING THE INNOVATION CODE