האם מיצית את הפוטנציאל של מובייל וידיאו בעסק שלך
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האם מיצית את הפוטנציאל של מובייל וידיאו בעסק שלך

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    האם מיצית את הפוטנציאל של מובייל וידיאו בעסק שלך האם מיצית את הפוטנציאל של מובייל וידיאו בעסק שלך Presentation Transcript

    • MOBILE IN-PAGE IN-STREAM CONNECTED DEVICE Unlock Mobile Video Potential By Alon Tzipory
    • Helping Organization to Manage Their Digital PresenceMeeting the Needs of Hyper-connected World Online Mobile Social
    • The Mobile Market – What recession?Mobile searches have Physical goods sales viaincreased 4x in last 12 Mobile will be 30% of E-months. For many items, 1 tail by 2017.in 7 searches is now sentfrom a mobile device. Mobile ad spending totaled $3.3 billion in71% of mobile searches 2011.begin when users arefollowing up on TV, online There are 200 millionof print advertisement. mobile video playbacks on YouTube every day. Worldwide mobile payment transactions will increase Revenues from Mobile search & discovery will fourfold within 5 years to reach $15 billion by reach $1.3 Trn by 2017 – 2017 – x 4 the 2012 Juniper Research 2012 forecast 3
    • Mobile Monetization Opportunity bit.ly/gomobility :‫חייב/ת לעשות משהו במקביל? כנס/י מהנייד‬
    • Mobile e-Commerce GrowthMobile @ 8% of USA eCommerce & Helping Accelerate Growth bit.ly/gomobility :‫סטטיסטיקות משעממות אות ? כנס/י מהנייד‬
    • Mobile Video ExplosionOn-boarding 17MM New Users in 7 Days! reach.llnw.com :‫חייב/ת לעשות משהו במקביל? כנס/י מהנייד‬
    • Video Drives Down Purchase Path – B2BWhat Executives do after they watch a business related video? bit.ly/gomobility :‫לזה כדאי להקשיב! אבל א מוכרחי לבדוק את הנייד‬
    • Video Drives Down Purchase Path – B2CWhat consumers do after they watch a product or service related video? Information by Google bit.ly/gomobility :‫לזה כדאי להקשיב! אבל א מוכרחי לבדוק את הנייד‬
    • The Shift Toward a Mobile VideoMobile Video has become a critical part of the Marketing Mix
    • Mobile Video – Unlock The PotentialUsing mobile video by media and non-media organizations • Run In-app & In-Stream Ads • Run non-linear Ads • Subscription models • Communicate PR Videos • Promote e-commerce sells • Generate leads • Drive shoppers to nearest store 10
    • SO, WHAT ARE THE PROBLEMS?
    • The Mobile Market – Fragmented2500 Different Mobile Devices. Focus on iOS and Android
    • The Complexity of Video & Mobile Video Workflow
    • The Mobile Market – Integrated?Too much Time. Too Complicated
    • WHAT DO WE NEED THEN?
    • Leveraging Mobile: Delivering Content Anywhere • Intelligent Detection: Automated device detection for targeted content delivery. • Rich Media Support: Master content format that enables automated format conversion based on device. • Mobile Monetization Support: In-app, pre-roll, post-roll, PPV, Subscription • Analytics: Detail user reports and integration capability. 16
    • Platform Scale & ReachWorld-wide Reach and Scale, Including ISRAEL 17
    • Adaptive Intelligence Technologies
    • Mobility Platform AdoptionWorld-wide Success! 19
    • Leading Events in Israel Live Music Live Show Season & Final 24x7x365 Live ~4 months 24x7 Live and On-Demand Streaming Multiple Streams Peaked at few Thousands of viewers Sustained dozen of thousands during Thousands of viewers event
    • Leading Events in Israel Live Sport Live from the field Beauty City 2010 Everyday Stream 5 days, 5 Streams Live and On-Demand Ready Different Cities and End-to-end: video locations Unplanned Peaks acquisition, encoding To PC and Mobile and publishing Content Management & Edition
    • REACH VideoAny Device! Any Format! Future Support 1 Publish video in a single high-resolution file with the 2 publishing system you already have. 1 2 Limelight REACH adapts publisher’s video for optimal Publishing playback on target devices and generates a Universal Limelight REACH System URL. Make publisher’s video available through a Universal 3 URL in publishers mobile application or web page. <Universal URL> 3 5 4 4 Users on a broad range of devices visit publisher’s mobile Limelight REACH application or web page and request publishers video. 5 Limelight REACH detects which device sent the request. 6 Limelight REACH delivers a version of publisher’s video best- 6 suited to the capabilities of the requesting device. 22
    • REACH Ads Content request Request context Ad call CDN REACH Ads Ad Server Media content Ad insertion Ad selection with ad• Traffic with DoubleClick DART, 24/7 OAS, Microsoft Atlas, Freewheel• Publish ad creative in any video format• Target, report, and forecast mobile inventory• Integrate reports with external systems like Omniture (Analytics) 23
    • REACH Interactive Pre-roll Video Ad User Driven Option On Landing page• Un-skippable ad • User is given the option of • An ad-specific landing• User prompted to tap opening the landing page page is displayed in-app video while ad is playing • Labels for the prompts are • Video playback resumes configurable per ad once the user leaves landing page 24
    • Video PlatformManage Live and On-demand Video and AudioContent Management PlayersUpload and organize your video content using our Build players that require no download and match theintuitive browser-based management tools. look and feel of your website.Publishing AnalyticsControl who can see and where your video Fine-tune your video delivery by analyzing metricscontent is available by setting rules for syndication and usage reports with the most comprehensiveand viral marketing. analytics tools available.Search MobileProvide your users with the best searching Provide your video content to those ‘on-the-go’technology available, the ability to search inside with easy-to-use publishing tools for mobilea video. delivery. http://bit.ly/golvp ! ‫דמו וחשבו התנסות חינ‬ 25
    • MOBILE IN-PAGE IN-STREAM CONNECTED DEVICE Thank You! Alon Tzipory alon@raynw.com 054 – 455 8530