אריאל טיקוצקי

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אריאל טיקוצקי

  1. 1. Vision to realityMarch 2011 Knowledge Management at Better PlaceCONFIDENTIAL © 2011 Better Place Ariel Tikotsky| Global KM Manager | Nov 2011
  2. 2. What are we going to cover today?• Better Place in a nutshell (5 minutes)• KM at Better Place (15 minutes) • The challenge • Guiding principles • Examples of knowledge servicesCONFIDENTIAL © 2011 Better Place 2
  3. 3. Who are we? The electric car network that makes driving more affordable, convenient and sustainable through a revolutionary switchable battery modelCONFIDENTIAL © 2011 Better Place 3
  4. 4. How does it work for the driver? Buy an electric car (battery not included) Get a Better Place membership: access to charging, batteries, switch, a driver support system, and 24x7 assistanceCONFIDENTIAL © 2011 Better Place 4
  5. 5. Membership benefits charge spots Personal, unlimited-use charge spots installed for members Use of home charge spots do not affect household utility bill Unlimited access to charge spots installed in public Standards-compliant Networked and intelligent User-friendly designCONFIDENTIAL © 2011 Better Place 5
  6. 6. Membership benefits batteries & battery switch Unlimited access to batteries (no fee per switch) • Switch takes less time than filling up a tank with petrol • Instant range extension for long-distance trips • Optimal thermal management to prolong battery lifeCONFIDENTIAL © 2011 Better Place 6
  7. 7. Membership benefits driver support system Energy management (accessible via in-car unit, web, mobile) Intelligent, always-online navigation & route planning State-of-the-art multimedia displayCONFIDENTIAL © 2011 Better Place 7
  8. 8. Typical day What is the day-to-day experience of the driver? Wake up to a fully-charged battery Drive to work, school, shopping, etc. Return home, plug inExceptional day Set out on long-distance trip Navigate to battery switch station(s) Achieve instant-range extensionUnexpected event If there’s ever an unexpected event that requires outside help, Customer Care is available 24x7 to help CONFIDENTIAL © 2011 Better Place 8
  9. 9. How does Better Place work? Better Place buys batteries electricity Better Place builds infrastructure (charge spots, battery switch stations, Operations Center) Better Place sells fixed-price multi-year membership packages based on km drivenCONFIDENTIAL © 2011 Better Place 9
  10. 10. How does it work for the environment? Delivers more miles per unit of energy relative to petrol engines, thanks to the higher efficiency of electric motorspetrol engine (30% efficient) Moves pollution out of cities thanks to the zero tailpipe emissions Solves intermittency problem of renewables by providing distributed energy storage Allows more renewable energy to come onlineElectric motor (90% efficient)CONFIDENTIAL © 2011 Better Place 10
  11. 11. What are we going to cover today?• Better Place in a nutshell (4 minutes)• KM at Better Place (15 minutes) • The challenge • Guiding principles • Examples of knowledge servicesCONFIDENTIAL © 2011 Better Place 11
  12. 12. KM at Better Place – The ChallengeSupport with knowledge services the operation, collaboration and co-innovation of• A start-up that aims to create a new global market - eMobility• A highly heterogeneous*, geographically dispersed, rapidly growing workforce• Very wide range of activities * From a 19 year old Stanford whiz-kid to a 50+ year old retired Israeli Maj. GeneralCONFIDENTIAL © 2011 Better Place 12
  13. 13. Better Place’s Knowledge Management - Organizing Guidelines • Knowledge (and KM) are key enablers (rather an end by itself) • Implications: KM should be lean and mean, always aligned and prioritized with business processes and peoples’ need • Knowledge is people (and people-tasks) centric. • Implications: design systems and processes that are liked by people (rather than trying to educate/force users) • Enterprise 2.0 as key component • Knowledge Embedding is the preferred metaphor, and should be used as much as possible CONFIDENTIAL © 2011 Better Place
  14. 14. What are we going to cover today?• Better Place in a nutshell (4 minutes)• KM at Better Place (15 minutes) • The challenge • Guiding principles • Examples of knowledge servicesCONFIDENTIAL © 2011 Better Place 14
  15. 15. Knowledge in one-click by means of Babylon• We use Babylon extensively to provide one click retrieval of enterprise data • Address book • Expert finder • Best practices • Terminology • CRM (Salesforce, later amdocs) data • Bug tracking • And more….CONFIDENTIAL © 2011 Better Place 15
  16. 16. Knowledge Place• Knowledge Place is the KM service that services Customer Care, Sales and many others with gold standard knowledge essential for their work• It’s embedded into the CRMCONFIDENTIAL © 2011 Better Place 16
  17. 17. Yammer – Our Social Network• Yammer is the world leader enterprise social network provider• In Better Place, started (~2.5 years ago) as a grassroots micro-bloggingplatform (a-la Twitter). Turned into social network•Benefits • Quick updates (executive communication, flat organization) and knowledge/insight sharing • Questions • Bonding CONFIDENTIAL © 2011 Better Place 17
  18. 18. Yammer – Our Social Network• Partially embedded into the portal• Runs on most cell phones (Blackberry, android, iPhone, iPad, more…) CONFIDENTIAL © 2011 Better Place 18
  19. 19. Questions? Thanks for listening! Ariel.tikotsky@betterplace.com ariel.tikotskyCONFIDENTIAL © 2011 Better Place 19
  20. 20. BackupCONFIDENTIAL © 2011 Better Place 20
  21. 21. Automakers The electric car network StandardsLeasing Battery Infrastructure management deployment Driver Better Place Network Customer operations care Electric car infrastructureUtilities MaintenanceCONFIDENTIAL © 2011 Better Place 21
  22. 22. Better Place today Operating companies in Israel, Denmark, Australia Offices in Japan, U.S., Canada, China and Europe As of Nov 2011: Raised ~$900M ($750M at parent company, €103M in Denmark, AUS$25M in Australia) Approximately 600 employees and 600 contractors globallyCONFIDENTIAL © 2011 Better Place 22
  23. 23. CONFIDENTIAL © 2010 Better Place 23

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