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אריאל טיקוצקי
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אריאל טיקוצקי


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  • 1. Vision to realityMarch 2011 Knowledge Management at Better PlaceCONFIDENTIAL © 2011 Better Place Ariel Tikotsky| Global KM Manager | Nov 2011
  • 2. What are we going to cover today?• Better Place in a nutshell (5 minutes)• KM at Better Place (15 minutes) • The challenge • Guiding principles • Examples of knowledge servicesCONFIDENTIAL © 2011 Better Place 2
  • 3. Who are we? The electric car network that makes driving more affordable, convenient and sustainable through a revolutionary switchable battery modelCONFIDENTIAL © 2011 Better Place 3
  • 4. How does it work for the driver? Buy an electric car (battery not included) Get a Better Place membership: access to charging, batteries, switch, a driver support system, and 24x7 assistanceCONFIDENTIAL © 2011 Better Place 4
  • 5. Membership benefits charge spots Personal, unlimited-use charge spots installed for members Use of home charge spots do not affect household utility bill Unlimited access to charge spots installed in public Standards-compliant Networked and intelligent User-friendly designCONFIDENTIAL © 2011 Better Place 5
  • 6. Membership benefits batteries & battery switch Unlimited access to batteries (no fee per switch) • Switch takes less time than filling up a tank with petrol • Instant range extension for long-distance trips • Optimal thermal management to prolong battery lifeCONFIDENTIAL © 2011 Better Place 6
  • 7. Membership benefits driver support system Energy management (accessible via in-car unit, web, mobile) Intelligent, always-online navigation & route planning State-of-the-art multimedia displayCONFIDENTIAL © 2011 Better Place 7
  • 8. Typical day What is the day-to-day experience of the driver? Wake up to a fully-charged battery Drive to work, school, shopping, etc. Return home, plug inExceptional day Set out on long-distance trip Navigate to battery switch station(s) Achieve instant-range extensionUnexpected event If there’s ever an unexpected event that requires outside help, Customer Care is available 24x7 to help CONFIDENTIAL © 2011 Better Place 8
  • 9. How does Better Place work? Better Place buys batteries electricity Better Place builds infrastructure (charge spots, battery switch stations, Operations Center) Better Place sells fixed-price multi-year membership packages based on km drivenCONFIDENTIAL © 2011 Better Place 9
  • 10. How does it work for the environment? Delivers more miles per unit of energy relative to petrol engines, thanks to the higher efficiency of electric motorspetrol engine (30% efficient) Moves pollution out of cities thanks to the zero tailpipe emissions Solves intermittency problem of renewables by providing distributed energy storage Allows more renewable energy to come onlineElectric motor (90% efficient)CONFIDENTIAL © 2011 Better Place 10
  • 11. What are we going to cover today?• Better Place in a nutshell (4 minutes)• KM at Better Place (15 minutes) • The challenge • Guiding principles • Examples of knowledge servicesCONFIDENTIAL © 2011 Better Place 11
  • 12. KM at Better Place – The ChallengeSupport with knowledge services the operation, collaboration and co-innovation of• A start-up that aims to create a new global market - eMobility• A highly heterogeneous*, geographically dispersed, rapidly growing workforce• Very wide range of activities * From a 19 year old Stanford whiz-kid to a 50+ year old retired Israeli Maj. GeneralCONFIDENTIAL © 2011 Better Place 12
  • 13. Better Place’s Knowledge Management - Organizing Guidelines • Knowledge (and KM) are key enablers (rather an end by itself) • Implications: KM should be lean and mean, always aligned and prioritized with business processes and peoples’ need • Knowledge is people (and people-tasks) centric. • Implications: design systems and processes that are liked by people (rather than trying to educate/force users) • Enterprise 2.0 as key component • Knowledge Embedding is the preferred metaphor, and should be used as much as possible CONFIDENTIAL © 2011 Better Place
  • 14. What are we going to cover today?• Better Place in a nutshell (4 minutes)• KM at Better Place (15 minutes) • The challenge • Guiding principles • Examples of knowledge servicesCONFIDENTIAL © 2011 Better Place 14
  • 15. Knowledge in one-click by means of Babylon• We use Babylon extensively to provide one click retrieval of enterprise data • Address book • Expert finder • Best practices • Terminology • CRM (Salesforce, later amdocs) data • Bug tracking • And more….CONFIDENTIAL © 2011 Better Place 15
  • 16. Knowledge Place• Knowledge Place is the KM service that services Customer Care, Sales and many others with gold standard knowledge essential for their work• It’s embedded into the CRMCONFIDENTIAL © 2011 Better Place 16
  • 17. Yammer – Our Social Network• Yammer is the world leader enterprise social network provider• In Better Place, started (~2.5 years ago) as a grassroots micro-bloggingplatform (a-la Twitter). Turned into social network•Benefits • Quick updates (executive communication, flat organization) and knowledge/insight sharing • Questions • Bonding CONFIDENTIAL © 2011 Better Place 17
  • 18. Yammer – Our Social Network• Partially embedded into the portal• Runs on most cell phones (Blackberry, android, iPhone, iPad, more…) CONFIDENTIAL © 2011 Better Place 18
  • 19. Questions? Thanks for listening! ariel.tikotskyCONFIDENTIAL © 2011 Better Place 19
  • 20. BackupCONFIDENTIAL © 2011 Better Place 20
  • 21. Automakers The electric car network StandardsLeasing Battery Infrastructure management deployment Driver Better Place Network Customer operations care Electric car infrastructureUtilities MaintenanceCONFIDENTIAL © 2011 Better Place 21
  • 22. Better Place today Operating companies in Israel, Denmark, Australia Offices in Japan, U.S., Canada, China and Europe As of Nov 2011: Raised ~$900M ($750M at parent company, €103M in Denmark, AUS$25M in Australia) Approximately 600 employees and 600 contractors globallyCONFIDENTIAL © 2011 Better Place 22
  • 23. CONFIDENTIAL © 2010 Better Place 23