On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Sites that offer consistent, quality contentwon’t be affected by the Panda filters. Don’t keyword “stuff,” don’t buylinks, don’t deliberately create duplicatecontent.
How do you create “quality content?” What keywords should you use? How do you correctly disperse yourkeywords throughout your content?
Curation is still okay…duplication of copyis not. Consider your end goal – what does youraudience want to read? What are theysearching for, specifically? Add your own voice and personality toyour curation.
Low hanging fruit (sort by clicks):
People are being served results that are not ours(sort by impressions):
Remember, Panda says,“NO keyword stuffing!”This is bad.
Make Google do the hard work for you…
Type two related searchtermsSelect them bothHold down CTRL whiledragging downInstant keyword mania
Title tags› 70 characters or less Meta descriptions› 160 characters or less Submit sitemap to Google› Any time your site changes
HIPAA› Protects patient privacy› First name, last initial› No defining details› Patients are allowed to share, we are not Stark Law/Anti-Kickback/Sunshine Act› Prohibits incentives in regard to patients andreferrals
Moz.com’s On-Page SEO Guide› http://moz.com/learn/seo/on-page-factors Help With Search Operators› https://support.google.com/websearch/answer/136861?hl=en› http://www.googleguide.com/advanced_operators.html#cache Google Analytics› http://www.google.com/analytics/ Google Webmasters Tools› https://www.google.com/webmasters Google Docs Keyword Report› http://01100111011001010110010101101011.co.uk/2013/05/finding-more-guest-post-opportunities/