Seo and the Medical Writer
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Seo and the Medical Writer

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A brief overview of SEO basics and advanced search.

A brief overview of SEO basics and advanced search.

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Seo and the Medical Writer Seo and the Medical Writer Presentation Transcript

  •  SEO used to be: Link building Link buying Link creation And heavily keyworded garbagecontent
  • The days the music died.
  •  Sites that offer consistent, quality contentwon’t be affected by the Panda filters. Don’t keyword “stuff,” don’t buylinks, don’t deliberately create duplicatecontent.
  •  How do you create “quality content?” What keywords should you use? How do you correctly disperse yourkeywords throughout your content?
  •  Curation is still okay…duplication of copyis not. Consider your end goal – what does youraudience want to read? What are theysearching for, specifically? Add your own voice and personality toyour curation.
  • Low hanging fruit (sort by clicks):
  • People are being served results that are not ours(sort by impressions):
  • Remember, Panda says,“NO keyword stuffing!”This is bad.
  • This isperfect.http://moz.com/learn/seo/on-page-factors
  • Make Google do the hard work for you…
  • Type two related searchtermsSelect them bothHold down CTRL whiledragging downInstant keyword mania
  •  Title tags› 70 characters or less Meta descriptions› 160 characters or less Submit sitemap to Google› Any time your site changes
  •  HIPAA› Protects patient privacy› First name, last initial› No defining details› Patients are allowed to share, we are not Stark Law/Anti-Kickback/Sunshine Act› Prohibits incentives in regard to patients andreferrals
  •  Moz.com’s On-Page SEO Guide› http://moz.com/learn/seo/on-page-factors Help With Search Operators› https://support.google.com/websearch/answer/136861?hl=en› http://www.googleguide.com/advanced_operators.html#cache Google Analytics› http://www.google.com/analytics/ Google Webmasters Tools› https://www.google.com/webmasters Google Docs Keyword Report› http://01100111011001010110010101101011.co.uk/2013/05/finding-more-guest-post-opportunities/