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 SEO used to be: Link building Link buying Link creation And heavily keyworded garbagecontent
The days the music died.
 Sites that offer consistent, quality contentwon’t be affected by the Panda filters. Don’t keyword “stuff,” don’t buylin...
 How do you create “quality content?” What keywords should you use? How do you correctly disperse yourkeywords througho...
 Curation is still okay…duplication of copyis not. Consider your end goal – what does youraudience want to read? What ar...
Low hanging fruit (sort by clicks):
People are being served results that are not ours(sort by impressions):
Remember, Panda says,“NO keyword stuffing!”This is bad.
This isperfect.http://moz.com/learn/seo/on-page-factors
Make Google do the hard work for you…
Type two related searchtermsSelect them bothHold down CTRL whiledragging downInstant keyword mania
 Title tags› 70 characters or less Meta descriptions› 160 characters or less Submit sitemap to Google› Any time your si...
 HIPAA› Protects patient privacy› First name, last initial› No defining details› Patients are allowed to share, we are no...
 Moz.com’s On-Page SEO Guide› http://moz.com/learn/seo/on-page-factors Help With Search Operators› https://support.googl...
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
Seo and the Medical Writer
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Seo and the Medical Writer

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A brief overview of SEO basics and advanced search.

Published in: Technology, Business
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Transcript of "Seo and the Medical Writer"

  1. 1.  SEO used to be: Link building Link buying Link creation And heavily keyworded garbagecontent
  2. 2. The days the music died.
  3. 3.  Sites that offer consistent, quality contentwon’t be affected by the Panda filters. Don’t keyword “stuff,” don’t buylinks, don’t deliberately create duplicatecontent.
  4. 4.  How do you create “quality content?” What keywords should you use? How do you correctly disperse yourkeywords throughout your content?
  5. 5.  Curation is still okay…duplication of copyis not. Consider your end goal – what does youraudience want to read? What are theysearching for, specifically? Add your own voice and personality toyour curation.
  6. 6. Low hanging fruit (sort by clicks):
  7. 7. People are being served results that are not ours(sort by impressions):
  8. 8. Remember, Panda says,“NO keyword stuffing!”This is bad.
  9. 9. This isperfect.http://moz.com/learn/seo/on-page-factors
  10. 10. Make Google do the hard work for you…
  11. 11. Type two related searchtermsSelect them bothHold down CTRL whiledragging downInstant keyword mania
  12. 12.  Title tags› 70 characters or less Meta descriptions› 160 characters or less Submit sitemap to Google› Any time your site changes
  13. 13.  HIPAA› Protects patient privacy› First name, last initial› No defining details› Patients are allowed to share, we are not Stark Law/Anti-Kickback/Sunshine Act› Prohibits incentives in regard to patients andreferrals
  14. 14.  Moz.com’s On-Page SEO Guide› http://moz.com/learn/seo/on-page-factors Help With Search Operators› https://support.google.com/websearch/answer/136861?hl=en› http://www.googleguide.com/advanced_operators.html#cache Google Analytics› http://www.google.com/analytics/ Google Webmasters Tools› https://www.google.com/webmasters Google Docs Keyword Report› http://01100111011001010110010101101011.co.uk/2013/05/finding-more-guest-post-opportunities/
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